In the world we live in, logos can be said to be ubiquitous, the role of the logo we should also know how great it is? A logo in place allows us to quickly and accurately determine what the company is selling, and quickly learn what it wants to express! And for the logo design, now is the point that many designers may be difficult ~ so today we will learn to understand the icon design how to be able to quickly logo design to start it ~ interested partners can look down, want to learn more icon design partners can come to learn icon design courses ~
One, the design of a unique, ingenious logo.
Logo is the most important factor that distinguishes a brand from its competitors, so the most important thing is to make the LOGO image unique - this is also a headache for many companies. In many cases, imitation is the best form of homage, but logo design is anything but.
The most important thing is to design something you've never thought of before, says one graphic designer. Being completely original is impossible (some would say totally impossible), but it's something you should aim for.
The creative director of a leading crowdsourcing design site reiterated the risks faced by plagiarism:Once an idea appears online, it's almost impossible to prevent it from being slightly altered and then used elsewhere. Designers who are unsure of the source of an idea can check whether it is plagiarized on sites such as LogoThief.
Creating your own proprietary logo is not only about preventing plagiarism, but also about creating innovative work. It's easy to just make a logo that represents the company's industry, but creative thinking is important. The Mercedes logo is not a car, the Virgin Atlantic logo is not an airplane, and the Apple logo is not a computer.
Two, understand the brand.
A logo is indeed an image, but it is also an introduction to a brand. Present the logo to a specific audience, and it is important to keep this in mind when designing the logo. You can write down all the ideas you have about the brand, or even make an emotion collection board on which you can draw a motif that reminds you of the brand - you can also find inspiration on sites such as Niice. However, it's important to note that it's not just about looking at other people's designs to see if they're aesthetically pleasing, but also about digging into the deeper meanings embedded in their designs. Studying other brands' logos can be helpful, but designers should be careful not to let looking for inspiration turn into plagiarism.
Is the choice branding driven or is it more about evoking feelings in the viewer? Is it modern and stylish or quirky and bizarre? What do consumers care about and what does the brand want to be? While it's important to keep up with design trends, it's even more important to stay true to the brand's personality. Here's an assessment that will help you quickly and accurately determine your brand's personality and help you do a better job with your logo design.
The most important thing is to be clear about what the logo you are designing represents. Every logo represents a piece of history, filled with the purpose and meaning of the brand's existence. Take Apple, for example, whose logo is the bitten apple (bite and byte in English in the British sound). Or Wikipedia, whose logo is an incomplete sphere made up of puzzle pieces with different word symbols in different languages. Both logos are simple, but both have clever designs that can reflect the spirit of what the brand stands for through the logo.
LOGO is the cornerstone and pillar of a company's visual identity - it is also the most concise expression of a company's personality - expressing a company's DNA with a creative logo is a sure way to success.
Three, color is crucial.
In addition to focusing on the different personalities of each brand, it's important to consider all aspects of logo production. Bright colors can attract attention, but also give the impression that the business is too flashy; soft colors can make people feel comfortable, but may also lead to the LOGO is not conspicuous enough. Each color has a different meaning and can make a subtle difference to the message you're trying to convey - don't send the wrong message to your audience through a design oversight.
Red:Energetic, sexy, brave and bold. Orange:Innovative and friendly, young Yellow:Sunny, creative, positive Green:Growing, organic, mentoring Blue; professional, medical, calm, trustworthy. Purple:Energetic, smart, attractive. Black:Trustworthy, strong, empowered. White:simple, pure, pinkClean:entertaining, frivolousBrown:local, sustainable, historical.
Four: What does the name stand for?
The logo consists of two main parts: the word mark and the picture symbol. Often times, a company will only consider using a graphic symbol for a logo, but this can result in the company having to do a lot of advertising to make sure that viewers think of the company when they see the logo (think of Starbucks and Mercedes as examples). As a result, some companies wisely choose logos made up of text, such as Ray-Ban, Coca-Cola, and IBM.
What type of logo (text type or image type) depends on the brand name. If your brand has a very unique name, you may want to use the full version of the logo. if your brand name is very common, then you need to use an image logo to differentiate your brand his brand. While designing the font of the logo, never choose a fancy font but utilize the negative space or tweak the existing font. Some logos have even gone down in history because of the fonts they designed - Coca-Cola first used italicized fonts to design their logos, an innovation that is now widely used.
When other fonts don't work as well as you'd like, you can choose to use Helvetica, a simple, aesthetically pleasing typeface used by name brands such as Nars, Target, Crate&Barrel, Americanapparel, JCPenney, and many others.
Fifth, let the logo become simple and flexible.
When designing a logo, it's important to find the balance between simplicity and complexity - you want your logo to be interesting and eye-catching, but you certainly don't want people to think about its meaning for long when confronted with your logo. The best example of this is the FedEx logo, which uses only simple text variants and utilizes negative space to create arrows that represent the speed and accuracy of FedEx and the point-to-point direction of the logistics industry. In addition, FedEx changed the color of the EX to orange to represent the different shipping methods the company uses. Amazon only uses the company's name as its logo, but like FedEx, Amazon uses a small arrow from a to z to indicate that there are many types of items.
In the current digital age, logos are displayed on multimedia devices and spread through social media. Therefore, the logo you want to design can't be limited to use on paper only - the logo must be able to match different backgrounds, be suitable for different forms such as apps, icons, image symbols, stamps, etc., and be flexible and free in terms of resizing. The best at this is undoubtedly Adidas, which uses the three-stripe element in all of its designs. Although the three parallel lines may appear in different places, all Adidas logos will contain the three stripes.
It's hard to design a logo that will be closely associated (or at least outdated) with your brand for years or even months without online feedback. If you want to design a classic logo to immortalize it, you have to be open minded about the feedback in your design. For the most part, each brand has its own design guidelines that will instruct your company on how to brush up its presence through the web.
Six: Don't expect immediate success.
Nike, Puma, and Audi all have their own iconic logos, but like anything else that is ultimately successful, it took a long time for those logos to become well known. logos don't become instantly recognizable to a brand. Even if you design the most beautiful logo in the world, whether or not it becomes widely known depends on the success of the product and the market.
What you think is a good logo may be designed just for the local craft store, and only people in the neighborhood of the store will have a chance to see it. Such a logo cannot be called iconic because it is not applied to multinational business. Finally, whether a logo is iconic or not depends on whether the logo taps into the potential value of the customer.
So it's important to be patient and not rush to revise your design just because you didn't get the expected recognition at first. If you know that your logo will gradually become popular over time, then what you should do is to use elements in your logo design that will make it easy to spread.
Seven, use online resources and tools.
For those who want to get inspiration and help in designing a company logo, the web is a sea of information - you can find almost everything you want.
Icon design, logo design, in fact, in many cases have a great role to play, if we have mastered certain skills in the design process, then we will be able to create an icon logo out of the design to cover a large amount of information~