After living at home for more than a month, people gradually adapted to online shopping and platform distribution, but retaliatory growth did not come, and the shop business was tepid, which made many bosses have a headache.
Today I share ten development channels with my clients. You can learn from them. It is good to help stores with three development channels.
1, peripheral extension
Starting from the store location, expanding customers, surrounding stores, communities and schools, have you ever advertised? Do they all know your shop?
Get along well with the owners of the surrounding shops. When business is bad, talk more about the market and the general trend, instead of just complaining about the bad market, but there is no way to deal with it. Under the epidemic, the crisis is everywhere. If we help each other, we may have a new turn.
2. Industrial expansion
Is there an industry WeChat group QQ group? How do peers market customers in the industry community? What do peers do particularly well and are worth learning from?
In the industry, you can not only learn from others' pioneering ways, but also find your own customers. Industry communities and QQ groups, in addition to peers, also have customers to participate. How to attract their own accurate customers in such communities is a problem that physical stores should consider.
3. Community marketing promotion
As mentioned above, by joining industry-related communities (QQ group, WeChat group), offline stores can also establish their own communities, be pioneers in community marketing, and find accurate customers.
There are many kinds of community marketing layouts, including drainage community, member community and core service community. According to the different settings of store customers.
The most important thing to do a good job in community operation is to provide value, don't blindly advertise, usually pay attention to online communication, find opportunities to know offline links, and deepen contact and trust.
4. Short video expansion
Now the network platform is very popular, and many platforms can be used for free. Stores can send daily and product information through short videos to let more people know and expand customers.
Of course, no one wants to watch advertisements all the time, so to provide good content, jokes can help customers decompress, short stories can attract users' attention, and short talent videos can also suck powder.
It is important for short videos to have attractive content, not just advertisements. Too many advertisements may backfire.
5. Free platform extension
There are many network platforms. Short videos include Tik Tok, Autopilot Faster, Watermelon, Volcano, Microvision, etc. Text and pictures include WeChat official account, Today's headlines, Sohu, Zhihu, Big Fish, Penguin, etc.
These are all free platforms that can be used, but the most important thing is to provide content if you want to expand customers. The content is related to products and stores. The content should be vertical, and you can't write everything. Now there is no shortage of knowledge on the Internet, but in-depth knowledge.
If you want to occupy a place on the platform, you need to write good content and spread it on multiple platforms and multiple frequencies.
6. Product development
Everyone knows that good products are the basis for stores to attract customers, but some products are only suitable for use in stores, which wastes the use of these multi-platforms and resources.