SightShangJue think a good design work, the color accounts for about 70%, the other 30% or so divided into typography, text design, graphic treatment and so on.
Color matching:
I. Color matching should follow the principle of contrast. Generally speaking, the color from the purity, brightness, hue on the contrast, light and dark contrast, depth contrast, warm and cold contrast and so on. The contrast of colors can easily stimulate the visual impact. The principle of color contrast is also a kind of setting off on another level. In order to make the design better express the theme, people often need to use many related elements to set off the theme. This principle is universal. This is true not only for graphic design, but also for post-production, movie and television production, music, and many other art forms.
Second, about the color of the experience and the law
Experience one: the golden rule of color 6:3:1; experience two: do not forget the black; experience three: from the nature of the extraction of color; experience four: the color of the contrast.
Techniques on typography
One, the most beautiful visual square for the vertical 1.00 horizontal 1.03, the most beautiful visual rectangle for the vertical 1.00, horizontal 1.62, the perfect visual oval 1.00:1.62,
Two, in a certain area of the layout, fully...
The most important thing is to use the different arrangements of the layout and the different arrangements of the layout. Utilizing the different arrangements of the layout and the reasonable guidance of the visual flow, can be more accurate and rapid in the transmission of information, the most important content of the advertisement should be placed in the layout of the visual first place to reach,
three, a reasonable guide to the visual flow, can make the advertising audience in accordance with the designer's conception of the main and secondary to see the end of each content,
four, the layout of the composition of the type of composition, including the horizontal line Composition, vertical line composition, centripetal composition, arc composition, the form includes: symmetry, balance, blank, contrast, rhythm, division
Fifth, the symbolism of the composition of the line
Straight line: vertical, stable, resolute, strong, mostly used to express the male sense of masculinity Curve: beautiful, soft, lyrical, hesitant, mostly used to express the feminine, Horizontal line: stability, silence, empty Bo big vertical line: dignity, sadness, clear, infinite diagonal line: impulse, danger, collapse, loss of jagged line: uneasiness, anxiety
Six, when there are several different pictures appearing on a page at the same time, they attract the audience's visual attention is the same, generally into the following order gradually decreased
Characters - - Animals - - Still life - - Animals - - Still life - - Still life - - - Still life - - - Still life - - - - Still life - - - Still life - - - Still life - - - Still life - - - - Still life -Animals - still life - landscape -
Seven, the same picture after cropping, often change the intensity of the visual nature of the intensity of the following pattern. intensity generally has the following pattern: eyes - face - upper body - full body - landscape or other backgrounds The whole body to match