September 2015, the National Tourism Administration released the "tourism + Internet" action plan, clear by 2018, all 5A-level scenic spots will be upgraded to "wisdom tourism scenic spot"; by 2020, all domestic implementation of the By 2020, all 4A-level scenic spots in China will be fully promoted with free WIFI, intelligent tour guides, electronic interpretation, online booking, information pushing and other functions.
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Construction of "intelligent scenic spots" has become a new trend in the development of China's tourism industry. Many scenic spots in China have taken the lead in actively exploring this area to improve the overall experience and satisfaction of tourists, and to comprehensively improve their ability to respond to the growing needs of tourists in terms of service quantity, service quality and service innovation.
The integrated management platform of scenic spots integrates one center and four plates. Through product optimization, wireless AP, OTA docking and other intelligent services, it realizes the integrated operation of various systems in the scenic area, and the analysis and integration of data and systems are gradually improved, solving the problem of siloing and fragmentation of the previous systems and data, and truly realizing "data visualization" and "system map", achieving the goal of optimizing the scenic area.
Big Data Analysis Center. Scenic area big data analysis system through the scenic area charging system and e-commerce platform continuously collects, organizes, analyzes and stores visitor information, can accurately determine the source of tourists, gender, age and other detailed information for tourists to establish an accurate user portrait. Scenic area big data analysis system for scenic spot accurate marketing to provide data protection, but also for the development of marketing strategy to provide a scientific basis.
The intelligent management part is mainly based on the integrated ticket management system, hotel management system and video monitoring system of the scenic spot to improve the management efficiency of the scenic spot.
The intelligent marketing section mainly utilizes channels such as the scenic spot's official consulting website, e-commerce platform and micro-mall to publicize and promote the scenic spot's excellent tourism products.
Wisdom service mainly consists of software and programs such as complaint assessment system, voice navigation system, and Gao De navigation to provide visitors with better and more personalized services.
The intelligent protected area mainly realizes the functions of ecological resources protection and environmental monitoring and protection in the scenic area. Protect the original ecological landscape and resources of the scenic area, and promote the sustainable development of the scenic area.
The integrated management system of scenic area ticketing adds new face recognition function. Visitors through online channels (small program ticketing, WeChat ticketing, OTA platform) after the purchase of tickets, holding an ID card or face recognition can quickly enter the park, shorten the time for tourists to enter the park, improve the efficiency of the scenic spot checking, reduce the phenomenon of stranding, reduce the risk of infection. At the same time, in view of the special factors of the new crown pneumonia epidemic, this year, the scenic area has implemented the online real-name system "non-contact" ticketing system, which makes ticketing more convenient and safe, and also provides data decision-making for the control of passenger flow and diversion in the peak season of tourism. Optimize the system configuration of the scenic spot, strengthen the information security protection of the scenic spot, and add new hardware equipment such as application servers, firewalls and fortresses to realize searchable and traceable. At the same time, in order to prevent and control epidemics, the scenic area mountain gate added intelligent temperature measurement equipment to improve the efficiency and accuracy of the scenic area's human body temperature screening, providing intelligent protection for the scenic area's epidemic prevention work.
Comprehensive coverage of "tourism + intelligent management", to achieve the healthy and orderly development of the scenic area
Currently, the intelligent scenic area has been developed into a full-channel, full-ticket, face-recognition system scenic area, according to the actual scenic area multi-functional intelligent management.
In order to ensure the safety of tourists, the scenic area has a huge video surveillance system, through more than 500 cameras to monitor the scenic area of the main streets and various mountain gates, and through the scenic area of IP network broadcasting system to 23 different areas of tourists' personal and property safety to give early warning prompts, so as to effectively prevent the occurrence of various accidents. If the weather is bad, the monitoring system of Xiangxue Scenic Area will remind visitors to evacuate the crowd. In case of emergency, visitors can broadcast information about missing persons through the webcast system.
A 720 panorama system has also been set up on this smart management platform, covering a full view of major public ****service facilities and attractions. Visitors can access the system through the WeChat public platform and enjoy the most beautiful scenery of the scenic area without leaving home, such as the smart lodging, white snow on the rooftop, and red lanterns filled with the flavor of the New Year. Unique to the snow at night is more beautiful, so that tourists are immersed in the scene, the sense of reality and experience far more than the traditional picture.
It is understood that since 2018, scenic spots around the world in the spirit of "wisdom first, open and interconnected" construction concept, follow the unified planning, unified platform, unified standards, resources **** enjoy, safe, reliable, practical and practical construction principles, the construction of a wisdom scenic area. Comprehensive management system will be the traditional management of scenic spots into intelligent management, decentralized management into collaborative management, multi-level management into flat management, sloppy management into fine management, to achieve
Construction of "intelligent scenic spot" is not only the future development of China's scenic spots, but also an important strategic choice for the development of the scenic spots in China under the new situation. Development of an important strategic choice. I believe that with the "tourism + intelligent management" increasingly warm, the scenic area will really realize the healthy and orderly development, but also for ordinary people to bring a better playing experience.