Students choose projects to compete with social creators on the one hand. Image Source: Visual China
Can refer to the direction of entrepreneurial projects
1. Science and technology-oriented: to learn to taobao from the current university laboratory
The university knowledge achievements are divided into three aspects: one is the cooperation with off-campus enterprises or joint research and development of enterprise technology innovation projects, this piece of basically lock the intellectual property rights, and the other is the basic cutting-edge theoretical research, which is often ahead of the current market application, can be the focus of long-term attention and follow-up, but this area is often either zero or 100, full of technological risks; the third is the transformation of scientific and technological achievements of universities and projects, a large number of papers and projects each year, some of which are sealed because of the policy, cooperation between schools and enterprises, the transformation of the reasons, but now the national policy to encourage the transformation of scientific and technological achievements, in the past, generally the results of the realization of the results of the joint research and development or direct Sell, but now the policy guides teachers and students *** creation, results of scientific and technological transformation of equity.
The third aspect of which should be the focus of the college students entrepreneurial Taobao, because not only the scientific and technological achievements, but also high-end intelligence and campus resources pouring, which for the subsequent project business model and resource matching on a good start.
The transformation of scientific and technological achievements project should also learn to make a distinction. First of all, the transformation of scientific and technological achievements should be combined with market research, and assessment to demonstrate that the new technology into products, products to replace the possibility of the market, academic advancement does not necessarily represent the advanced technology and the reality of the alternative. Now a country and the policy focus on supporting the field of import substitution, as a concern and tilt a breakthrough direction; another is the substitution of new species, and cost or efficiency substitution as the theme, often in the market link and competition will be unlimited cost, which is not desirable for college students and creators.
Secondly, some of the scientific and technological achievements of the transformation of the incubation and transformation time required is different, but also pay attention to screening, in principle, the current national encouragement of the industry of new energy, new materials, aerospace science and technology, advanced manufacturing, the Internet of things, robotics, artificial intelligence, and other areas of hard science and technology fields are the focus of attention, biotechnology, pharmaceuticals and medical care, modern agriculture, marine science and technology, and other areas of the general needs of the The cycle is particularly long, while there are threshold requirements for disciplines, specialties and specialties. At the same time involving national defense, military-to-civilian, classified and other series of scientific and technological achievements, although the policy is now constantly unbundled, but in the long term on the policy and resource dependence is too strong, and there is a strong uncertainty, is a high threshold of the niche market, some military colleges and universities or military background and military subjects in the military-to-civilian technology conversion of the university has an inherent advantage, but without the resources and qualifications related to the threshold of the relatively high military and police market. However, without relevant resources and qualifications, for the relatively high threshold of the military and police market, it is not recommended for college students to get involved in civilian military projects or military-to-civilian projects in the early stage.
2. Asset-light operation mode
To break through the physical world of resources on the bundle of innovation and creativity, student entrepreneurs have limited resources and capital, to learn to get stuck in the digital world with a light-asset model to the option to set up a project, which is also conducive to the subsequent docking of equity financing. However, the light asset operation mode is not to abandon some key aspects of the project's asset investment, but refers to the heavy asset link can be leveraged through the leverage mode or *** enjoyment of the economic model to pry heavy assets, you can take a variety of forms of strategic business cooperation, participation in the holding and other modes of the total asset field of the layout (involving the heavy assets such as land, equipment, manufacturing, and other heavy assets, capital deposits, etc.), the heavy assets to make it lighter, the formation of a moat, you can Adopt a variety of light-asset operation methods to expand. Improve the direction of the use of funds (R & D, marketing and sales), reduce the crowding of funds in manufacturing and distribution.
3. Consumption-oriented
On the basis of the most thoughtful, cutting-edge and trendy new generation of consumer groups, there are huge industrial opportunities for consumption upgrading in the fields of clothing, food, housing, transportation, medical care, entertainment, and gold study exams, employment, and study abroad, etc., because the current college student consumer groups are basically in the range of 800-2000 per month, and there have been huge changes in consumption habits, consumption preferences, and consumption behaviors, with a greater Focus on diversification, customization, personalization, net red consumer products, so around some of its categories have a huge open space and outbreak space. Because of the new retail, especially unmanned shelves, unmanned retail and other new consumer channels, the birth of a lot of explosive casual snacks category enterprises.
But the consumer-oriented project is a great test for the team, which needs to pounce on the consumer's tastes and preferences, research products, enhance the experience and customer stickiness, but also need to online and offline through the fight, not only to eat good-looking and fun but also selfie sharing and dissemination, with self-media and self-propagation of the netroots qualities.
4. Cultural and Creative Oriented
With the upgrading of consumption, especially the explosion of content payment, a wave of UGC and PGC around the development of the spirit of the product, whether it is audio, video, pictures, novels, film and television, etc., because of its consumers are both consumers and content participants and creators, detonated cultural and creative industries. College students are accustomed to parties, bazaars, speeches, self-endorsement, secondary yuan and other modes, which contain huge industrial opportunities, IP, personal brand IP, highlighting the proposition of the times and personal brand tone has become a key track and entrepreneurial wind mouth that attracts young creators, especially college students' creators.
But the field because of the chaotic development in the past few years, but also bring a lot of problems in the industry, the current field because of the orientation of the problem will gradually be strengthened regulation, the threshold will also come higher and higher, the need to find a good point of entry in the middle of the red line between the content creation and regulation and balance, and the need for precipitation and timing, as well as the opportunity to burst the product.
5. Integration-oriented
The combination of science and technology with grounded products produces the chemical effect of "1+1＞2", and the link and integration of science and technology with cultural and creative industries, finance and other application scenarios bring great imagination, such as the combination of artificial intelligence and various segments, such as the integration of blockchain technology with various industries, and this kind of innovation is disruptive. Fusion, this kind of innovation is disruptive innovation, on the one hand, reshuffle and upgrade the existing market to seize customers, on the other hand, it can also be high-dimensional to beat the low-dimensional so that the current industry can not fight back to establish project barriers. After all, the traditional industry before the tried-and-true price war in the hardware free of charge, software charges directly in front of the power of no return.
But the field of entrepreneurship needs to be able to technology and application of the depth of the integration of the scene, depending on the precise grasp of the target population, the challenge is very great for college entrepreneurs, but the prospects are promising, but also capital intensive attention to the focus of the track.
6. Graft-oriented
Many traditional industries are at a loss in front of the wave of new economy, and the original team and industrial base is weak in transformation and upgrading, and lacks of innovative talents, innovative thinking, and innovative modes, and there are huge entrepreneurial opportunities in this field. The entry point, repositioning of new projects, new and old enterprises synergize with each other in the resources, capital, industry chain, the advantages of online and offline operations, to construct new business growth points, to achieve the new project of the bend.
I came into contact with a college student entrepreneurial team that started out in the mobile Internet, and they started out by focusing on the hot spots in the college market, and in the past two years, the hot social networking, e-commerce, part-time jobs, errand running, and staging have been pushed one after another on the platform, and basically all of them were aborted halfway, and the financing was very unsuccessful, but the team worked out a strong online and offline promotional capability. In coincidence, they are looking for a transformation of Fujian tea business contact, through several business cooperation, each other have established trust and career fit, so, soldiers together, set up a new business and brand, set up a team of co-founders, the owner of the tea business to invest and import industry chain resources (production base and chain of tea estates), the college team to play to their specialties (online and offline operations), and live in an incubator, and incubators, but also the team's strong online and offline promotional skills. The incubator, and the incubator also combined with their business model, imported the technology platform and product crowdfunding model, realized the implementation of the tea garden monitoring, tea tree crowdfunding, to create an online and offline one with the Internet gene of the innovative company, and the later three parties also realized **** win, the incubator expansion to where the brand of tea extends, and gained the institutions of the sought-after. There are also some biased development and technology type of college student projects will be on the transformation of the enterprise process of technical services costs also converted or swapped each other's shares, to achieve the function of self-blood-creation and exchange of blood, for the subsequent project to continue to operate and docking capital to win the space and time.
7. Anti-evil-oriented
Because of the profit-seeking nature of business, social creators in the choice of entrepreneurial projects, the divergence is very large, some adhere to the "gentleman love money to take" business bottom line, but there are some from the human nature of the evil side of the development, the use of human nature's weaknesses to induce undesirable consumption.
Previously, many social enterprises have looked to the college market to focus on consumers, consumer-type users, irrational consumption and other characteristics, luring or inducing college students to spend more than their ability to pay: high consumption, medical consumption, financial loans, and even some of the substitution of exams, substitute classes, truancy, erotic live broadcasts and other various application-based software applications. At present this piece by the national education department from the severe withdrawal and clean up, but there are still a lot of budding state of a lot of rebranding such as micro-business, class marketing, campus beauty pageant and other variants active in the campus market.
With the progress of national laws and regulations and business civilization, there are huge business opportunities on the flip side of such evil-doing companies, and how to prevent these bad companies from harming consumers, especially the campus segment, has formed new entrepreneurial opportunities in the fields of information security, food security, campus security, aerospace security, and personal safety.
For example, the campus guardian for the campus information security field, such as the suppression of drone projects to solve the drone flying and parking, anti-media fraud projects, etc..
8 NGO-oriented
The current social organizations, public welfare projects have become a track of entrepreneurial options for college students because of their high impact, non-profit, public interest organizations, cross-border, border synergies and other characteristics. A new generation of college student groups, character, consumption habits and boundaries are far from the world view of the post-70s, post-80s, a project of creativity, experimentation, perfection is likely to be behind a small transnational team to support and operate, and NGOs, public welfare, social enterprises and so on have become a new generation of choices, in fact, from the author contact with the 90s to see that they are more responsible and more courageous to give up my life, so in the construction of the At the level of business or interpersonal network, college students should utilize their global vision and group collaboration to make newer cross-border and grafting of interest, business and society to construct a brand new network.
Many college students have been involved in various associations and official or unofficial public welfare organizations during their school years, and these programs basically rely on fundraising to maintain their operations because of their public welfare nature. But there are also some projects began to explore the construction of a firewall in the commercial and public welfare, so that the commercial guarantee of public welfare continued to operate, such as participation in the project, participation in consulting, participation in the *** reading, marathon, sports synchronization, and other forms of public welfare donations linked, on the one hand, gathered the flow of traffic through advertising, e-commerce, finance and other ways to cash, on the one hand, to realize the public welfare, and do the social value of the larger. As a public welfare organizations, the need to innovate business model will rely on government funding and social donations to the original model of products and services in exchange for the government to buy accurate services, third-party procurement services, and other forms of long-term operating model.
9. Imitation-oriented
This is the first time many entrepreneurs choose entrepreneurial projects when the most secure option and the first choice, after all, the slogan of the street is "imitation is also innovation", so we see that many entrepreneurs are still following the entrepreneurial path of choice a few decades ago, or to chase the hotspot, or to chase the wind, but these hotspots and the wind, the wind and the wind, the wind and the wind, but these hotspots and the wind, the wind and the wind. But these hotspots and wind mouths are VC organizations layout in advance, choose the opportunity to artificially detonated wind mouth, the purpose is to hype the whole track, to attract follow-up financing or take over.
This entrepreneurial option is no longer suitable for the current entrepreneurial program choice, imitation looks like the lowest cost, but the system cost is actually the highest. After all, before we rely on imitation can also be through the demographic dividend, policy dividend to extract industrial profits, but to put it now, rely on the low price has been unable to compete, because opponents are free or even money, imitation strategy and follow the strategy of a free and subsidized war can be completed both the reshuffle, Ding Ding the whole situation. The imitation itself is the lack of innovation and the embodiment of their own core competence, and does not have the value of being acquired by the giant or capital.
But this also contains other entrepreneurial opportunities, such as serving the projects and individuals chasing the wind and doing third-party services - becoming a service provider that sells canvas and water on the Gold Rush Road.
The service industry has always been a hotbed of imitators, and there are plenty of opportunities for imitation at the moment, but this also has to be integrated and upgraded with online, big data, new retail and other areas.
10. Personal IP netroots type
With the emergence of self media and other communication media, the netroots economy or attention economy has become a wave in the wave of the new economy. By creating personal IP and attracting the attention of the media and the public, it can attract media resources and traffic resources, and then through grafting the project, realize commercial cash.
Whether it is before the show body of Sister Furong or a person drinking wine drunk MC Tianyou, or has been commercialized Ma Jiajia, papi sauce, are because of the capture of the consumer population on a certain preference and quickly detonated to become a momentary netroots, and commercial cash.
There are two years with the release of the dividends of the Double Creation Policy, a part of the class JiaYuTing style brush PPT entrepreneurial net red began to appear, they specialize in running will win the ranking to get the prize money, linking around the policy to get the subsidies, labeled as the X0 rookies, etc., in the market basically very difficult to see its project products, but in the spotlight of the major media is shining, itself into a net red. Some of the net red traffic realized to the project on the product on the introduction of capital, while some cross the border to the entertainment industry.
This model still depends critically on the qualities and content stickiness of the individual and the ultimate commercial point.
Currently, the entire national policy orientation and venture capital focus on industry, academia, research and utilization, especially the transformation of scientific and technological achievements project, which contains a large number of gold mines and huge business opportunities. Image Source: Visual China
11. Agent-oriented
Whether it is to join a net red milk tea store, or to join a lottery store, or to join the campus agent of the newest net red brand, this is a very good starting point for entrepreneurship, and you can rely on the strong corporate backing and market support, to become a store manager, campus agent, regional agent, which is the same as in the first few decades of becoming a traditional enterprise's The same as in previous decades to become a traditional enterprise dealers and agents.
But it is also important to remain commercially astute in the process of engagement, as disintermediation, vendor dismantling, and platform policies can all impact and subvert the business in its infancy.
As natives of the online world, college students are now accustomed to online life and shopping, so be on the lookout for new models, big data, blockchain, and other technologies that are transforming business, and spot the right business opportunities in the meantime.
12. Policy-oriented
Policy-oriented is currently focused on two aspects, one is the return of college students to their hometowns to start their own businesses, and the other is the transformation of scientific and technological achievements.
The policy of college students returning to their hometowns for entrepreneurship is now becoming a key part of the rural revitalization strategy, while some cities and counties have already been in the local high school stage are laid out in advance, the establishment of the associated community, timely interaction