Good design should convey an idea to the audience, and reflect the rediscovery of the culture contained in the exhibits while presenting their characteristics skillfully according to their attributes. As far as design is concerned, we will comprehensively consider the space pattern, plane planning, information distribution, color application, modeling design and many other aspects of the booth, especially the modeling and color, which should be highly compatible with the enterprise spirit. This high degree of fit requires us to apply cross-border thinking to design and construction more thoroughly.
In order to display the exhibits to the maximum extent in the limited exhibition space, it is necessary to flexibly use efficient modern information transmission means in the exhibition area with complex content and relatively narrow space. The most obvious is multimedia audio-visual equipment, which dynamically superposes tedious static content, increases acousto-optic effect, and transforms concrete expression into abstract pictures and symbols.
According to different volumes of exhibits, the display design methods of display cabinets vary greatly. Generally speaking, smaller exhibits should be arranged in an array or designed with focus to enhance their attention. For larger exhibits, people can see them intuitively, but the audience can understand their characteristics through decomposition. In addition, due to the change of information dissemination mode, the display of exhibits' characteristics has been upgraded from simple display board description to various new means and methods such as multimedia and mobile Internet terminals. Therefore, when designing the introduction of exhibits, we should consider all kinds of interactive communication methods based on the characteristics of exhibits to help the audience understand the characteristics of exhibits faster and better.
We start from three aspects: first, in order to highlight the huge size, strength, toughness and sense of science and technology of the product, the design adopts a comparative method and appropriately adds some soft arc elements to reflect the characteristics of the product. The building structure of the negotiation area is long arc, the indicator board of the machine is arc, and the top surface of the reception area on the first floor of the room echoes the ground. Second, increase the design of highlights. At the front end, a real-life sand table is designed artificially to highlight the working state of different types of equipment in different scenes. Third, increase on-site interaction. The stage performance area is designed at the core of the booth to gather popularity through interaction with the audience.
How to deduce the unique personalized design in the construction of concrete booth?
Personalized design is based on the display function of exhibits in booth design, and also on the in-depth understanding, understanding and grasp of the characteristics of exhibits. It can be said that this personalized design is the result of the combination of the unique "personality" of the exhibits themselves and the "personalized" thinking of the booth designers. This still involves the aforementioned cross-border thinking. Today, when personalized design is advocated, the sustainable development of design cannot be realized without cross-border thinking. Personalized creativity should serve exhibitors, which requires designers to think about personalization from the perspective of customers. Take Cummins booth as an example. The beautiful red color and steady and tough straight line shape are very eye-catching from a distance, and the audience can distinguish them from other booths at a glance. This understanding boils down to one point, that is, personalized design should serve the characteristics of enterprises.
Personality is actually an internal thought, and personalized design is an extension of this unique thought, including theme, modeling, color and so on. If you want to be personalized, you must fully understand the personality of the brand and product you want to express, find out the characteristics that are different from other companies or products, and then transform these characteristics into a series of unified visual languages. It is not easy to find personality and express it accurately, which requires a lot of basic work, keen insight and good design language conversion ability.
Can the beautiful scenery of the booth be created by lighting?
First of all, use light strips and light boxes instead of relying on external lighting. The design of engine base of Cummins booth adds the design of light band leakage. Through this optical belt, the relationship between the ground and the platform is connected. The platform is designed with a red baseboard. Through the role of the light belt, this skirting line is more lively and eye-catching, making the engine booth look exquisite and upscale.
Second, the material is irradiated by light, and the light is reflected by the material. The red engine itself is painted with red paint, so in order to highlight the integrity in the design, the designer also painted the material of the platform. When a small amount of light shines on the engine and platform, the paint material makes the light reflect each other, achieving dazzling, exquisite and high-end effects.
Third, the application skills of high-power lamps. Although the booth is an outdoor booth, exhibitors have high requirements for the lighting of their products, which cannot be met by natural light sources, so they need to install high-power lamps at the top. This requires designers to meet the lighting needs of exhibits, but also to avoid glare and annoyance brought by strong light to the audience. To solve this problem, on the one hand, we should increase the irradiation distance, on the other hand, we should do a good job in the built-in design. Due to technical and cost control factors, the designer adjusted the original 6-meter-high design to 7.5 meters, which not only made the booth look taller, but also solved the problem of dazzling lighting.
Only those mature designers can grasp the light control in place at the beginning of design. There is no doubt that the role of lighting is not only to illuminate, but also to create an atmosphere. Good color and shading effect control can make the audience's attention more focused on the exhibits themselves, and also have a certain auxiliary effect on emotional guidance. Similar to graphic design, we should also pay attention to the coordinated use of point, line, surface and dynamic light in the use of lighting. Secondly, we should pay attention to the coordination of lighting, music and multimedia.
Is there anything particular about the color of the booth?
In booth design, "colorful" is a common design technique in the industry, and there are many specific application strategies to make colors "eye-catching", such as gradient difference of homologous colors, contrast color, complementary color contrast and so on. Of course, the point space in the main color of the booth mainly considers corporate culture, such as corporate logo color system, industry attributes, product characteristics, business philosophy, brand history and so on.
The choice of the main color of the booth must be directly related to the characteristics of the industry and enterprises, but it cannot be completely limited by this characteristic. For example, everyone knows that blue and white represent a sense of technology, but not all technology companies need to use these two colors for booth design? If there are clear color matching rules in the enterprise CIS system, we usually abide by these rules.
In addition, we often use black, white and gray as the primary color of color matching, which not only conforms to the enterprise standard color, but also won't make the color matching too dull and traditional. Besides color itself, color modeling is also a place to think about. In the case that the color can't be changed, good modeling collocation will greatly activate the design effect of the booth.
Choosing the right color is very important in booth design, because it reflects the image and temperament of an enterprise. In the design, we should strictly follow the VI manual of the enterprise and exert our creativity and imagination on the basis of the manual to make this standardized thing more dynamic. In the structural design of Cummins booth, we matched white, red and black according to a certain proportion. Whether it is Chinese painting or calligraphy, blank space is very particular. Blanking can make people full of reverie and make the picture more artistic. Large areas of white can make people feel brighter and more spacious. The red color at the top can give a visual focus to the distant audience and attract them to stop in front of the booth. However, the collocation of red and white may be too stiff, and a touch of neutral black is needed to reconcile the conflict between the two and make the colors of the booth more harmonious.
How to show the theme of exhibitors to the fullest?
First of all, let's look at three nouns: theme, concept and idea. Which word should we focus on? I have slightly revised these three words: "subject words", "conceptual framework" and "creativity". For the general commercial temporary exhibition design, it often pays more attention to the "creative" form deduction. If the client has a very clear theme appeal for an exhibition, and he has a relatively complete thinking on the interpretation of the theme, then as long as your core creative concept is consistent with the conceptual framework of the theme, you can reflect the so-called "spiritual outlook".
If customers have no concept of theme interpretation, the best way is to let customers know their demands more clearly through communication and guidance, and formulate the conceptual framework of exhibition theme. On this basis, we should look for a perfect creative concept to make the booth design have a soul from the inside out. We always follow the principle of "theme first", from project initiation and planning creativity to design, construction and operation, all work is coordinated with the theme of the exhibition.
Designers must have a planning theme based on customers' marketing needs, and constantly adjust the planning direction in the observation and analysis of the market, so that design works can become the most effective marketing weapon for customers. When receiving the task list of the modern booth, the designer did not rush to start drawing, but through a lot of data collection and background investigation, as well as brainstorming and discussion with relevant personnel, he finally put forward a creative point recognized by everyone-"arc line", and ran this element through the whole booth.