Channels are equivalent to canals and aisles, and are carriers for connecting and carrying products and services. At both ends of this carrier can be enterprises-dealers, agents, wholesalers, large retail terminals; It can also be a regional agent, wholesaler, distributor-a secondary or tertiary or even smaller distributor or a couple's wife shop. In short, consumers of final products and services do not get them from the original manufacturers.
the sales channel is one of the most important assets of an enterprise, and it is also the most variable asset. It is the path that enterprises take in the process of transferring products to consumers. This path includes sales organizations, agents, distributors and retail stores set up by enterprises themselves. For products, it does not add value to the product itself, but increases the added value of the product through services; For enterprises, sales channels play the role of logistics, capital flow, information flow and business flow, and complete tasks that manufacturers are difficult to complete. Different industries, different products, different scales and development stages of enterprises have different forms of sales channels, and most sales channels have to go through these two links from dealers to retail stores. In order to meet the needs of retail stores and maximize their own profits, few dealers only represent one product, but have their own product portfolio.