For this new car, Chery did not follow the mainstream design language under the current brand, but opened a new design language and a new brand logo. According to the official disclosure of Chery Automobile, Pininfarina is responsible for the design of S6 1. Even so, the design of the new car has attracted a lot of heated discussion. From the picture, the headlights are split headlights, which are becoming more and more popular in new models of various brands, but this design leads to the similarity between the front face of the new car and the Lexus model.
There is a chrome-plated decorative strip across the front of the car, which broadens the visual experience of the whole car. This is similar to the star road car system, and the same design elements also appear on the Tiggo 8. If there is no accident in the front grille, the closed grille of the mainstream of electric vehicles is also adopted. The side lines of the car body are dynamic and smooth as a whole, and the tail adopts the popular through taillights. Although the appearance does not follow the family appearance in the big direction, the details, such as the taillight style, are similar to the outline of its star-studded model.
In the interior, the combination of wood grain and leather looks full of grade, and the shape of the handle is also very scientific. As for the specific materials used in the vehicle and the texture of the materials, Uncle Che will give you a further introduction after contacting the real vehicle.
At present, the hot topic of this car is its design, because this shape is really similar to the Lectra from a distance, and the headlight shape is also very similar to Macan. Some netizens said that it is a bit similar to Weilai's design. However, Uncle Che believes that according to Chery's current development trend, there is absolutely no need to imitate anyone. Both the family Tiggo series and the Arrizo series have mature design concepts, and the Star Way series is also successful in design.
Chery has always liked to delve into technology. In 20 19, when the sales of most independent brands plummeted, Chery rose suddenly. In terms of SUVs, the Tiggo series has been recognized by consumers, and the sales of cars are also increasing. Even the sales of the new brand gateway are on the rise. The greatest achievement of Chery 20 19 is that the efficiency of 1.6T is almost equal to that of 4 1% efficient engine. This star engine has also increased the sales of Chery 20 19, so in summary, Chery has no reason to imitate other brands.
After all, the brand as a whole is on the rise. If we want to imitate other brands again, our brand image will inevitably suffer losses, which I believe Chery knows very well. What can explain this phenomenon is the design trend. The achievements of the Lectra model are undeniable, but the design has just come out, and the reaction of netizens is also frying pan. In fact, this is the designer's advanced aesthetics; Just like the shape design of Ford Sharp, it is very similar to Aston Martin DBX and Porsche Macan, but not very similar; When Jeep Free Light first introduced split headlights, everyone was talking about ugliness, and now split headlights are becoming more and more popular.
Regarding the appearance design of Chery's new car, after comprehensive analysis, the possibility of "hitting the face" is far greater than imitation. Now that the new car has rolled off the assembly line, we might as well wait patiently and see how the new car performs after it goes on the market. If the overall performance of the new car is strong and competitive in the market, it shows that Chery is naturally doing research and development on this car, and the technology is already so hard, how dare it be treated carelessly in appearance? The design of Chery S6 1 seems to be a foreshadowing for the product, and the photo exposure immediately caused a heated discussion, but the actual situation has to be judged according to the product strength of the new car after it was launched.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.