It refers to the main, most differentiated and sustainable rational, emotional or symbolic value that a brand promises and delivers to consumers, and it is the most central, unique and non-temporal element of a brand.
The core value of a brand is the main part of brand equity, which allows consumers to clearly and distinctly recognize and remember the brand's points of interest and personality, and is the main force driving consumers to identify with, like and even love a brand.
Expanded Information:
Brand value is the essence of a brand, and is the source of all the brand's assets.
Brand value is the essence of a brand and the source of all its assets, because it is the main force that drives consumers to identify with, like and even fall in love with a brand.
Brand value is formed under the interaction between consumers and enterprises, so it must be recognized by the enterprise, and at the same time tested and recognized by the market. Brand value is also the key to brand extension. If the extension goes beyond the spatial scope allowed by the core value, it will be harmful to the brand. ?
Positioning and fully maintain and promote the core value of the brand has become many of the world's leading brands **** knowledge. And whether to have the core value, is also one of the important signs of the success of brand management. For example, Rolls-Royce's brand core value is "aristocratic style", Marlboro is "cowboy image", and Nike's brand core value is "sportsmanship".
Baidu Encyclopedia - Brand Values