Communication skills for aesthetic consultants
Communication skills for aesthetic consultants
To have a great career in the aesthetic industry, that is to say, to earn a high income, then how to do it? In fact, the medical beauty consultant should master the communication skills, so you can get a lot of customers as well as customers can trust you.
1, health
Simply to talk about plastic surgery projects and products how good, the customer may not have to impress, because this kind of talk your opponent has long said rotten, and from the perspective of health, to explain the relationship between plastic surgery and health, it will be refreshing to the customer, you full of attention, to remember the more money you have, the more you have to pay attention to the customer, the more you have to pay attention to the customer. Remember, the more rich people, the more afraid of death, so you talk to each other about health, she must be interested.
2, save money
The customer's favorite is to save money, because human nature decides that everyone likes to "cheap", when you want to persuade the customer, save money is a very good reason, the most will let the customer to pay for the consultant, are the most will give the customer to calculate the person. The most customers will pay for the consultant, are the most good to the customer who counts, because women like to count, counting to find the original so save money, and immediately a pat on the thigh, do it!
3, your
Junior consultants say the most is "my" "I", senior consultants say the most is "your" "you", this is the difference, you can try, when you get used to say "your" when your performance will begin to rapidly improve
< strong> 4, the benefits
Consultants should learn to take the "benefits" of the two words as a habit of communication, and regularly inform the customer, you can get what you do so what benefits you do what what benefits you can get what what benefits. When you give the customer enough benefits, the customer will be convinced by you. Of course, we must remember that the benefits, usually virtual, not material, do not a communication down to your hospital to give customers.
5, guarantee
We all know that marketing is selling "greedy" and "afraid", and the customer is the most worried about her most afraid, afraid of no effect, afraid of disfigurement, afraid of being slaughtered, Fear of loss, fear of the level of doctors can not and so on, so you have to continue to eliminate the customer's concerns and worries, to give her commitment and guarantee, only so that customers can rest assured that the beauty of the hand over to you, bearing in mind that there is no guarantee, guarantee and commitment to no deal.
6, efficiency
Fast is the mainstream of modern society's rhythm, people basically do anything to ask for a fast word, for the customer, fast is super attractive, because customers want to fast recovery, fast to beauty, fast to end the pain, fast to return to normal, so when you tell the customer to restore the need for three months! When you tell the customer that the recovery will take 3 months, your attraction to the customer starts to decrease drastically.
7, simple
With the fast counterpart is simple, honestly, people like simple things, such as doing double eyelids, you tell her it's very easy, lying in a chair to listen to some music, 30 minutes to get it done; to do a general anesthesia, sleep on the beautiful; very simple, open a minimally invasive ultra-small incision, a moment to be good; these are very strong attraction to customers. These will give the customer a very strong attraction, if you say all the process of surgery, ten have to have eight have run away.
8, exactly
To give the customer a feeling that you recommend the project is exactly what the customer needs, you are helping her. So when you determine the program, to inform the customer, this is exactly what you need, this is suitable for you, this is exactly what you are looking for experts, this is the current state-of-the-art. It's the two words that represent the customer's interests, so saying him often will make communication more effective.
9, star
Customers have to worship the authority and follow the trend of the psychological, when you tell her that Liu Xiaoqing in your hospital is to do this project, she may be immediately signed. So you have to do in your hospital success stories to the customer to do the appropriate show, not necessarily all stars, as long as the case than your customers high status, the impact can be
10, experts
Although the experts are now said to be bad, but from your mouth out of the mouth again, is still good to make, the formation of the cult of authority, has been y carved in the heart of the child, the child is the most important thing. The worship of authority, has been y engraved into the customer's bone marrow. The right time to 'package your doctor as an expert, you can make the customer more interested in your recommendations.
The same is the medical beauty consultant, some of the income is very high, monthly income is basically more than 100000; some income is very low, basically in the 5000 or so. Most importantly, found that 100000 monthly income and 5000 monthly income of medical beauty consultants have some difference characteristics, what exactly is it?
1, fully aware of their own industry
The medical beauty industry is a service technology-based industry, we are relying on the doctor's technology to survive, the medical beauty consultant's services to develop. High-paying medical aesthetic consultants need to work with experienced surgeons to complement each other, so that customer satisfaction and loyalty will increase.
2, understand the customer's position and needs
For the medical consultant to master the medical marketing skills is certainly useful, but only really understand your customers, their own consulting work will be meaningful.
The understanding of the customer is not only through the network of some of the customer group data report or different types of customer psychological characteristics, the corresponding response method can be done, you need to usually in contact with the customer and the process of follow-up and maintenance, more careful observation, communication and other ways to understand them, and then slowly analyze and summarize, so that it is possible to fully understand your customers. What customers need, what we give them.
3, let the customer help you to promote the spread
The spread is not only refers to the good technology and service, so that customers are satisfied, and then let the customer take the initiative to help you to refer; more refers to the premise that the customer is very satisfied, let the customer set up to help you spread the awareness, and to teach him how to help you to share the dissemination, and to be operated very simple.
For different situations there are different forms of dissemination, such as for the beauty of the customer, you can set up some beauty vouchers (given to her friends to use the kind). There is also the customer to help refer or spread, to be simple and easy to operate, such as the referral speech, similar to the vouchers such as the dissemination of tools and so ready, customers only need to foolproof operation on it.
Specifically how to apply the actual work, you need to slowly comprehend. It is also more understandable to say. The main thing is to grasp the form of dissemination, the law of dissemination, nodes on the line.
A medical consultant should master the communication skills 2 First, the medical consultant's personal charm In fact, the consultant's temperament of their own to enhance the far greater than the need for consulting skills and turnover skills. We all need to be clear about one thing, the customer's eyes to see and feel things, will greatly affect the establishment of trust and conversation, trust and good communication is the key to the deal or not. Artistic hobby consultants (such as music, connoisseurship, painting, photography, etc.) have a much higher turnover rate than their colleagues around them, and their own talk and dress are also not bad standards, very popular with customers and colleagues. So it is also important to enhance the personal charm of the medical beauty consultant (their own temperament, cultural connotation, hobbies). Second, a single straight to the "direct articulation of the core needs Most of the medical beauty organizations recommended for their own projects and technology to determine their own unique "selling point": or price, doctors, technology. But it's up to the aesthetic consultant to make sure that this information is distinctive, superior to the competition, and compelling. It's about getting to the heart of what the customer wants, not just what the planner thinks or wants to impose. In the real world of the marketplace, how can customers be easily fooled? Three, learn "under the big tree good cool" Medical beauty consultants have to find skilled doctors and reliable platform. With the platform and the good reputation of the doctor, you are not afraid of no customers, directly let you stand out in the many medical beauty consultants. Fourth, learn to use the circle of friends to attract customers Let your circle of friends also as a platform to attract customers, show your ability and the charm of medical beauty. (1) the circle of friends do not only advertising should be more to send some of their own personality, and their own life-related information, this information at least 50% of the content of your circle of friends. Only this way to operate your own circle of friends will not let the customer disgust pull black. And play a chance to show their own, give customers a kind of confidence, strong, optimistic impression. (2) pay attention to the customer's circle of friends To often pay attention to the customer's circle of friends, there is no relationship is a praise can not be pulled close, if not, then constantly praise. Do more of these interactions so that customers can remember you. You should know that the customer's WeChat friends are not only you, so you have to brush the impression and presence in the customer's circle of friends! (3) do not send a group every day preferential information This information is simply a head of people are big, can not wait to pull these WeChat friends directly black. You know, preferential information sent once in a while, everyone can allow such an opportunity, after all, can be forgiven. But you often send me this kind of information, and then I found out that the chat record between me and you actually all you give me a group of preferential information, if you are me, what do you think? So don't push the offers every day, and keep them under control. (4) Often greetings Greetings are in case of embarrassment, usually to the customer to ask good morning, good night. This is the most common method, such as: Zhang sister, good morning! (Remember: don't send a direct "Good morning!" , but to bring the customer's name, so that customers will not feel you this is a mass text message.) The content sent in the circle of friends is either full of brush ads, or in the show of income out of the single, or playing chicken blood, increasing the user's sense of urgency. In fact, this approach has been proliferated, only to make friends shielding and pull black, the rest are basically the same as you send ads all day "friends". In fact, the beginning of the wrong, really should be a good start to cultivate a good friend, with the emotion to impress the precise target customers, so that the transaction will be more rapid and effective.