1. Choose the right size of flyer design
Flyers come in a variety of sizes, each of which is suitable for a different purpose. The following is a summary of the most common flyer sizes and their suitability for each type of event.
A7- Ideal for handing out flyers on the street, small enough to fit in your pocket.
A6-Postcard size, great for handing out or dropping through mailboxes.
A5-The most common size for mailbox delivery of flyers, such as takeout menus and invitations.
A4- Standard paper size, often used as menus or guides to display large amounts of information.
A3 - More commonly used for display purposes such as posters or advertisements pinned to a wall.
Remember to use different paper sizes when organizing a specific promotion or considering various distribution methods.
2. Make the flyer look professional
Choosing a high quality, professionally designed flyer is very different from an ordinary flyer, for example, a professional quality promotion can get you a new customer, while an ordinary flyer may lose you a customer. Furthermore, unprofessional flyers are not only not able to reflect the connotation of the brand, but may even have a negative impact on the company.
What's more, a good flyer must also be printed with some professional choices, so that you can improve your image and build confidence that you are the right choice for your customers.
3. Write a strong leaflet headline
Many people will pick up a flyer or leaflet that is delivered to their door, take a look at it and then throw it away.
This means that we have a relatively short window of time to grab their attention. Don't use a business name or product category as a headline at this time. Instead, create a tagline that generates some interest.
Find out what's important to your customers and include it inside your reach. Catchy headlines are useful, but they need to be relevant to your business and what the rest of the design presents. In addition, discounts or sales work well in enticing readers to pause and read your flyer or leaflet in more detail.
4. Use the language of sales
Language is a powerful tool.
When choosing the language of a flyer, we should evoke certain feelings in the audience and convey how the company, whether it's ordering dinner, purchasing a product or service, is best suited for them.
Depending on the content and context of the flyer message, include compelling content such as "exclusive", "free", "bargain" or "earn".
5. Choose a powerful image
As the saying goes, a picture contains a thousand words. Its eye-catching visuals are more effective than 500 words.
Studies have shown that images display information that is digested faster by the reader. Therefore, it is important to include images and logos in your flyer and leaflet design as it helps to enhance your business image. That is, make sure that the images are relevant to what is being said or the brand image you want to portray.
6. Be concise - less is more
In today's world, content must be digestible, easy to read and concise.
The same applies to any flyer or brochure you distribute. Getting your message across in as short a time as possible is the first step in being able to get the word out.
Be authentic and only talk about what you know and believe. Perceived authenticity is highly valued in a crowded brand marketplace.
7. Make the flyer easy to read
Presenting information in an easy-to-read way is a sure-fire way to get your point across quickly, e.g.
Add a call to action (CTA). What do you want people to do after reading your flyer? Include your business phone number, or information on how to get involved in your program or event.
Consider spacing. Allow some space for the flyer. Squeezing text into a small corner of your design can make it unreadable and unattractive.
8. Try different methods of distribution
You don't need a huge budget to print your flyers and design leaflets. It is advisable to try a few things first to see what works best for you and your target audience.
Firstly, test the market with some of the public to see if they are receptive to your product. Experiment with different messages, headlines, images and even paper types to find the right one.
It's okay to start with trial and error at first. Be sure to monitor the success of each variation, and those that give you the best results are the ones to print again.
9. Effective Distribution of Flyers
There are several ways to distribute flyers, including handing them out on the street, distributing them through mailboxes, and distributing them to other local businesses. Try different methods to see which works best for your brand.
If you're using an outside company, be sure to give them clear instructions on who to target and in which areas to distribute the flyers and leaflets.
10. Track the results of your flyers
A well-designed flyer may attract the attention of potential customers, but the only way to successfully monitor its effectiveness is to track it.
The success of each flyer or leaflet can be tracked by printing different phone numbers, promotional codes or even QR codes on the design.
Only by tracking your campaigns will you be able to see what kind of response you receive and whether or not your distribution was successful.