In China, pets are changing from their original function of "caretaker" to the high-level spiritual pursuit of "spiritual care". With the rapid development of the national economy, accompanied by the growth of the number of pets, around the pet economy has produced a series of related industries, such as pet food, pet supplies, pet medical care, pet beauty industry, etc., and in recent years, there are also like pet marriage, pet funeral, pet boarding and other very new industries.
While China's pet-related industries still lag far behind those of western developed countries, China's pet industry is constantly introducing new varieties, strengthening research and development of pet food and supplies, thus fostering the pet market, opening up communication and trading channels for pets and their supplies, and providing pets with the necessary daily necessities and appliances in order to guide the production and consumption of pets, and behind the strong economic growth, the domestic The pet market has also seen unprecedented prosperity.
Pet industry
Entering the twenty-first century, more international pet product brands, represented by top brands such as Blue's from the United Kingdom, have entered China and begun to gradually influence the consumer orientation of the entire pet market, and a number of professional pet research centers have been established in cooperation between foreign countries and the domestic institutions.
For example, the Ruipu Pet Nutrition and Care Research Center, which focuses on pet nutrition, began to specialize in technical support for domestic pet food enterprises, and pet food enterprises, which used to focus on exports, began to turn to the domestic market because of the impact of the international environment, which led to the development of the entire pet industry chain.
Gradually formed a pet foreign trade production base with the Yangtze River Delta and Pearl River Delta as the core; pet trading market represented by Beijing, Shanghai, Shenyang and Chengdu; various domestic professional dog shows, cat shows and pet games hosted by Ring Pet are warmly held on a large scale in China; pet magazines represented by Pet Business and Pet Weekly.
The pet websites and forums represented by OncePet.com, DogPeople.com and LovePet.com; the pet columns created by various mainstream media and the pet channels of TV and radio stations; as well as a series of commercial and cultural activities centered around the full range of "pets," such as pet parks, pet photography, and pet funerals, the market for the pet industry has a new and professional positioning. The pet industry market has a new and professional positioning, and the formation of an increasingly mature business model.