The company's sustained and effective source of funds is to ensure is the premise of its business development, so fundraising management is important. Below is my compilation of fundraising management paper, interested pro can come to read it!
Funding management paper aPublic hospital fundraising management
Abstract: Public hospitals are important public welfare institutions in China, sustained and effective source of funds is to ensure that is the premise of its business development. This paper will introduce the principles and significance of fund-raising management of public hospitals in China, and then according to the overall status of fund-raising management of public hospitals in China, to analyze the deficiencies and problems that exist therein; and finally to put forward relevant measures to improve the level of fund-raising management.
Keywords: public hospitals, public welfare, fund-raising management, source of funds
With the deepening of the development of the market economy, China's health care system at the same time, corresponding reforms, the survival of public hospitals faced at this time of the backdrop of the occurrence of great changes. It can be said that public hospitals are facing unprecedented challenges and opportunities, so its survival and development depends on their own choices; especially in solving the problem of sources of funds, public hospitals need to carefully consider the way to raise funds and channels, and the effective guarantee of the sources of funds is to solve the hospitals of other problems based on the premise that the financial staff and the leadership of hospitals need to be timely and rationally take the efficient and scientific fund-raising methods. The first step is to raise the money to pay for the hospital's services.
Public hospital fundraising activities refers to public hospitals through a variety of legal ways to raise the necessary funds for the hospital's medical business activities, management activities, competitive activities or investment activities to maintain its normal operation and meet the normal day-to-day operation and development of public hospitals. Public hospital financing is usually divided into short-term financing and long-term financing, short-term financing activities are aimed at maintaining the normal operation of the hospital, while long-term financing activities are generally for the development of the hospital's new business or enhance the competitiveness of the hospital. In financing activities, it is necessary to ensure the legitimacy of the financing channels, and reasonably control their costs and risks, choose the appropriate scale of financing, and ensure the repayment, etc. These are the principles of financing that public hospitals need to follow. China's policy emphasizes the right of everyone to enjoy basic health services, but also advocates the hospital to absorb the social forces to diversify the medical; undoubtedly promote China's public hospitals to the market; and China's public hospitals, non-profit with the protection of the general public physical and mental health of the existence of the value of the public hospitals have a considerable competitive advantage in the reputation and staffing.
A public hospital funding management deficiencies
(a) the structure of the source of funding deficiencies
For a long time, China's medical institutions will be the difference in the price of medicines as the main component of its revenue funds, which in turn caused the high price of medicines, the people? The medical treatment is expensive and difficult to see a doctor? The company's main goal is to provide the best possible service to its customers. Public hospital funds mainly from the government financial allocations and the hospital's self-financing two aspects, as the funding side needs to come from these two aspects of the funds are reasonably allocated and applied to complement each other in order to ensure that the two are in an optimal state of equilibrium, and better serve the hospital's operation and development. However, from the current operational status of China's public hospitals, due to policy changes in recent years, hospitals have received a substantial reduction in the government's financial allocations, and hospitals have become the main source of funds from the drugs and medical services in the income, thus undermining the balance of the capital structure of public hospitals, resulting in the hospitals have to raise the price of their medicines; but with the deepening of the reform of the market economy and the policy of the price of medicines and However, with the deepening of market economic reform and policy adjustment and monitoring of drug prices and inspection costs, the competitiveness of public hospitals and the ability to survive in the market environment has also been a declining trend. From the current situation, the public hospitals of a single source of funding has been unable to adapt to the development of the current situation; some public hospitals in order to obtain economic benefits and dilute the nature of its public welfare, operating losses and expand the construction of the financial pressure generated by the transfer to the people, exacerbating the difficulty of access to medical care and the high cost of medical care? Difficult and expensive to see a doctor? The problem is that it is not easy to find the best way to get to the top of the list.
(2) the lack of funding concepts and capital operation concept
In the planned economy, public hospitals are in a long-term blind, negative capital management state, so that the price of medical care is far lower than the cost of medical care, and lead to a lot of hospitals in a long time can not effectively adjust its development strategy and approach to adapt to the market economy. The traditional concept of financing and capital operation of public hospitals is obviously not adapted to the current market development, which on the one hand increases the pressure on the survival of hospitals, on the other hand, also creates a negative effect of hospitals in the community. Although the economic benefits of the hospital is to achieve its social benefits of the foundation and the development of the guarantee, however, there is no mature financing and capital operation concepts, the hospital is more unable to introduce market-oriented concepts, and even more unable to solve the public hospitals are now in the operation of the situation.
Second, the public hospital financing management countermeasures
(a) to adopt a multi-channel financing
Public hospitals must be led by the government's capital funding and raising mechanism to non-profit social capital investment for long-term development direction; with the changes in the market environment of the health care institutions, the appropriate use of for-profit social capital. For public hospitals, its financing management is not only an economic issue, but also a livelihood issue. At present, China's public hospitals can be a variety of financing channels for fund-raising activities, including: government financial subsidies, short-term and long-term bank borrowing, government subsidized borrowing and fixed asset borrowing, finance leases, accounts payable, acceptance of charitable donations and borrowing from foreign governments and organizations, as well as other channels of financing, and so on.
Among them, government financial subsidies are an important financing channel for public hospitals to distribute nationwide, which is relatively limited, and thus mainly used to pay staff salaries and research funds, as well as the purchase of some fixed assets and other aspects. Bank long and short-term borrowing is currently the main measures taken by China's public hospitals in solving the problem of shortage of funds, accounting for more than 90%; and government subsidized borrowing and fixed asset borrowing these two means are often used in conjunction with each other, the former has the dual function of policy subsidies and commercial financing, is a mode of government input, and the interest is subsidized by the government, and the fixed asset borrowing has a large amount of the amount of money borrowed, the term is long, and the interest rate is high, need to establish projects and other characteristics. Accounts payable refers to the utilization of the hospital's commercial credit in order to obtain the right of deferred payment, which is generally used to solve the problem of liquidity shortage. In addition to the use of government subsidies, you can also take financial leasing to purchase large-scale medical equipment necessary for hospitals; financial leasing has a long term, risk-reward transfer, installment payments, etc., is a multi-win financing model, which not only alleviates the problems of hospitals' financial constraints, but also accelerates the construction of hospitals and strengthens their market competitiveness. The medical project cooperation is a financing mode between two or more public hospitals through mutual cooperation in human, material and other resources, *** with the medical business to expand the scope of business, in order to reduce the cost of hospitals and improve revenue.
Public hospitals are more difficult to apply for special financial allocations and their own accumulation, and the amount of financing is small, foreign government loans have become a good choice, but it is difficult to apply for, and the requirements are relatively high. Adopting the financing method combining multiple financing channels not only helps to solve the predicament of insufficient funds, but also correspondingly reduces the operating costs and financial risks of the hospital. In financing management, hospitals are required to fully weigh the advantages and disadvantages of various ways, management to improve the awareness of market risk, based on the market situation to select the appropriate financing methods, reduce costs and risks while using limited funds to obtain the most ideal economic and social benefits.
(B) absorb social capital
Public hospitals belong to the public welfare, the purpose is to meet the basic medical needs of the people, but at present, China's public hospitals to provide medical services to the ability and the theory of the existence of a great distance, there are still? Seeing a doctor is expensive and difficult to see a doctor? The social phenomenon. On the other hand, public hospitals receive financial subsidies, pharmaceutical revenues and other sources of funding and hospitals are still not coordinated with the huge demand for funds, which affects its normal operation and development. Public hospitals in the increasingly competitive environment, subject to limited financial allocations and their own sources of funding is insufficient, can not quickly develop and grow, public hospitals are required to find more financing channels to solve the phenomenon of shortage of funds. Public hospitals are not only required to improve the cost concept of capital utilization, but also required to strengthen the risk concept of capital management, improve their capital management ability, promote the efficiency of public hospitals, enhance their market competitiveness, and utilize financing to promote the development of public hospitals and provide the society with better and higher quality medical services. Like other markets, China's medical market also contains inestimable potential for public hospitals is a development opportunity, the need to take stock of the situation at the same time boldly innovative, under the premise of lawful and feasible, can be appropriate to take scientific and reasonable financing methods to absorb social capital. (C) the establishment of liquidity evaluation indicators
First, public hospitals should set up relevant liquidity evaluation indicators of liquidity, liquidity can be used to occupy the proportion of input current assets or occupied all assets as an indicator; occupied current assets are usually made up of raw materials, in-process products, finished products, etc., need to be combined with the overall industry and market competition to judge, occupied current assets accounted for the proportion of input current assets, the greater the proportion of occupied current assets, the greater the proportion of input current assets, the greater the proportion of occupied current assets, the greater the proportion of input current assets. The greater the proportion of occupied current assets, the worse the management liquidity of the enterprise; and the higher the proportion of current assets to all assets of the hospital, the better the liquidity of the hospital.
Secondly, the hospital can establish the profitability of liquid assets evaluation system, using the profitability of liquid assets as an evaluation standard, mainly considering the inflow of health funds into the hospital, that is, the operating net cash flow; specific approach is to take the present value of the net inflow of liquid assets, and match it with the present value of the project investment to calculate the profitability of its liquidity, that is, the project's embedded rate of return. In addition, you can also use the working capital output rate as a liquid assets profitability indicators; this method is summarized in the ratio of cash outflow and cash inflow to the hospital, as an analysis of the efficiency of its liquidity value-added.
Public hospitals can liquidity risk assessment system for financing management. Risk assessment indicators are often used to evaluate the liquidity recovery rate, which is the ratio of the output value of the liquidity of the reference enterprise period to the average liquidity of the corresponding period, and the higher the value, the shorter the liquidity cycle, that is, the faster the turnover rate, the safety of its funds and profitability can be higher security, that is to say, the risk is smaller. Calculate the liquidity recovery period is also one of the risk evaluation, liquidity recovery period is generally equal to the accounts receivable recovery period and the sum of inventory realization period, and the smaller the liquidity recovery period, the efficiency of liquidity is correspondingly higher. In addition, the proportion of current assets to current liabilities can also reflect the corresponding problem, the higher the value of the current ratio, indicating that the better the short-term solvency, in general, the ideal current ratio of 2 .
Third, conclusion
At present, China's economic system is in constant improvement, the reform and improvement of the medical system is also further deepening; financial management work as an important part of the management of public hospitals, to strengthen the financial management of hospitals is to improve the overall effectiveness of hospitals, hospitals to ensure the inevitable requirements of sustainable development. This paper centers on the financing management of China's public hospitals to discuss, first of all, introduces the basic principles of financing and the main purpose of public hospitals, and specifically analyzes the current situation of China's public hospitals in the management of financing, and then, for the existing problems put forward relevant suggestions and measures to solve them, such as: to take a variety of channels combined with a way to raise funds, in the policy allows and legal premise according to their own actual situation to absorb Social funds and the establishment of a reasonable liquidity evaluation system. China's public hospitals have a long way to go to improve the level of capital management, which is related to the whole society's health care system of the results of the revolution, and therefore need to start from the source that is, fundraising management, and constantly strengthened.
References:
[1] Tian Dan, Han Peng, Chen Yingyao, et al. Review and Evaluation of Policies Related to the Public Interest of Public Medical Institutions [J]. China Hospital Management, 2007, 27
[2]Cao Leqin. Financing channels of state-owned hospitals and their methods[J]. Health Economics Research, 2009, 10
Click on the next page for more >>> Funding Management Papers