In 1946 at the age of 26, Joe Wade started an oil-printed bodybuilding magazine, Your Physique, in his bedroom. Wade founded an oil-printed bodybuilding magazine "Your Physique" in his bedroom in 1946, and it was this magazine that inspired a generation of masters, such as Arnold, who was far away in Austria. At that time, the influence of this magazine was enormous, and it played an inestimable role in the development of world bodybuilding. Bodybuilding magazines such as Muscle and Bodybuilding, Bodybuilding and Men's Health, etc., edited by him, are not only the most prestigious in the international bodybuilding community, but also the top of the world's various types of sports magazines in terms of circulation. It has greatly promoted the development of the bodybuilding movement.
In 1945, Joe Wade and his brother, Ben Wade, were joined by a group of athletes from the United States and the United States. In 1945, Joe Wade and his brother Ben Wade founded Wade's Magazine in Canada and the United States. Joe Wade and his brother Ben Wade were founded in Canada and the United States "Wade sports equipment company" specializing in the manufacture and sale of fitness equipment, at the same time they are also actively engaged in the research and development of health food and sports supplements.
In order to promote the sport of bodybuilding to the world, in 1946, the Wade brothers **** together to create the "International Federation of Bodybuilding" (IFBB) by the brother Ben Wade as President for life, Joe Wade as President for life, and Joe Wade as President for life, and Joe Wade as President for life, and Joe Wade as President for life. The younger brother, Ben Wade, served as President for life, and Joe Wade was a Senior Executive Committee member. In 1969, the IFBB broke away from the International Weightlifting Federation (IWF) and began to operate on its own, and gradually grew and expanded; today the IFBB has more than 170 member states and has become one of the fastest-growing and most popular sports in the world; on January 30, 1998, the IFBB was recognized by the International Olympic Committee (IOC). It was recognized by the International Olympic Committee on January 30, 1998 by Joe Wade and Ben Wade. Joe Wade and Ben Wade. This is the result of more than half a century of hard work by Joe Wade and Ben Wade, as well as by IFB officials, whereas bodybuilding had previously been misunderstood by members of the sports community.
In 1965, Joe Wade pioneered the most influential sport in the world today. Wade created the Mr. Olympia competition, the most influential and highest-caliber professional bodybuilding competition in the world today, and instituted high prize money, which further advanced the sport and inspired more people to join bodybuilding.
Father of Modern Bodybuilding-Joe Wade Dies at 93
Joe Wade, the father of modern bodybuilding, died of heart failure at Sinai Medical Center on March 23, local time at the age of 93 Joe. Joe Wade, a scrawny kid who reinvented himself through fitness during the Great Depression, created a business empire that included bodybuilding magazines, fitness equipment and the controversial manufacture of nutritional supplements, and created the Olympic-style fitness competitions that produced bodybuilding superstar Arnold Schwarzenegger. Schwarzenegger. He died on Saturday at Cedars-Sinai Medical Center in Los Angeles at the age of 93. For years Joe Wade's longtime publicist, Charlotte Wade, has been a part of the team. Charlotte Parker, who worked as a publicist for Joe Wade. Parker described his death as heart failure. Mr. Wade may not have weighed 97 pounds, been weak and had sand thrown in his face by other children, as depicted in comic books. But as a teenager living in Montreal, he resented the fact that the hooligans around him used to beat him up. Later, he discovered bodybuilding in a magazine and made it a part of his life. He developed a V-shaped body with prominent biceps and abs like Michelangelo's statue of David, and in his 70s and 80s, he was still toned and strong.
Over the decades of promoting bodybuilding, Mr. Wade, who moved to the United States as a young man, founded many of the world's most popular bodybuilding magazines, including "Muscle and Fitness," "Moving Muscle," "Men's Fitness" and "The Bodybuilder. "Men's Fitness" and "Body" for women. The magazines, which have a readership of 25 million, are filled with brown-painted photos of bodybuilding and Hollywood stars such as Stallone, Cher and Schwarzenegger.
Taking advantage of the postwar boom in bodybuilding, Mr. Wade and his brother, Ben Wade, founded the International Bodybuilding Association. Mr. Wade and his brother, Ben Wade, founded the International Federation of Bodybuilders, which hosted the Mr. Universe and Mr. Olympia contests, as well as other competitions for both men and women, showing the world the unparalleled power of the body. He has demonstrated to the world an unparalleled strength of thighs and conical pectoral muscles. Ben Wade, who served as President from 1946 to 2006, has competed in over 170 countries. Wade, who served as president from 1946 to 2006, has established chapters in 170 countries and territories.
While Joe Wade was primarily involved in publishing and developing fitness products, the two brothers made staying in shape a way of life and made fitness an international sport in the Olympic spirit (setting it apart from weightlifting) and worked to dispel the stereotype of bodybuilders as outlandish people with dead muscle mass.
In 1968, Mr. Wade took Schwarzenegger, the Austrian champion bodybuilder, under his wing and brought him to Los Angeles, where he paid him $100 a week to write articles for his magazines promoting his fitness products. Schwarzenegger won the titles of Mr. Universe and Mr. Olympia several times. Some people have been quite vocal about Wade's own athletes, who always win the competitions organized by the club, but there is no evidence that these competitions are fixed in-house.
Mr. Schwarzenegger said Mr. Wade had to be available at every stage of his career.
In a statement released, Schwarzenegger said, "He gave me guidance in my training, in my business. Once, strangely enough, he even called me a German Shakespearean theater actor in order to get me cast in 'Hercules in New York' and start my career as an actor, even though I barely spoke English at the time." "He was always there for me in my life and I will miss him dearly."
Mr. Wade knew a thing or two about pseudoscience and coming up with muscular-sounding product names. He became a "master blaster" and developed fitness equipment like the "Triceps Bomber" and food supplements like "Power Muscle Builder Protein Powder," "Carbohydrate Energy Tablets" and "Carbohydrates," all of which were made with the same name. "Carbohydrate Energy Tablets," "Functional Foods," and "Synthetic Mega Enzymes" that he says are derived from the Pacific Ocean floor.
Wade told Mark Gill in a 1989 New York Times interview, "Nowadays, it's all about the synthesized mega-enzymes," he said. Gill that "nowadays, people want to eat the foods that professional athletes eat. ""So we developed these energy-boosting pancakes that provide extra amino acids, which are very important for synthesizing protein and building muscle tissue. "
Even in his later years, he still looked like the king of bodybuilding. His distinctive L.A. tan skin framed silver-white hair and a playful wisp of white beard, as well as a proud gladiator-like physique. In the photos in his office, he looks good alongside his favorite protégés, TV "behemoths" like Schwarzenegger and Lo Ferrigno.
Mr. Wade sells his equipment and food supplements through advertisements and feature articles in catalog-like magazines devoted to foreign articles like "Bulgarian Leg Training Secrets." The magazines have millions of readers around the world, many of whom are not fitness buffs but simply want to get in shape.
While Mr. Wade started his business as a mail-order distributor, by the 1980s there were 6,000 retailers in the United States alone selling his equipment and 12,000 stores selling his supplements. By the 1990s, his products were sold in more than 60 countries around the world, and his Los Angeles-based business, Wade's American Fitness, was generating hundreds of millions of dollars in annual sales.
His products have been challenged by consumers, experts and government agencies, and in 2002 he had to change the weight-gain promotion of his "No. 7 Food Supplement" after postal investigators questioned its efficacy. 1985 the Federal Trade Commission (FTC) issued an injunction against his products. "In 1985, the Federal Trade Commission challenged his products "Synthetic Mega Enzyme" and "Dynamic Life Essence Liquid," which Wade's product descriptions claimed would promote muscle growth by helping to increase the production of hormones in the bloodstream. He denied any wrongdoing, but revised the ads and paid $400,000 for the return of the products. 2003, he resold his magazine to MediaCorp USA for $350 million, but kept the rest of his business.