With an investment manual? To help you recruit business to recruit good business
Investment manual is one of the important means of publicity in the investment process. It is larger than the amount of information contained in the publicity and advertising, so that customers can clearly feel the brand advantages, conducive to enhancing customer recognition of the brand, to guide the customer's trust and intention to join.
An attractive investment brochure can fully pull the heartstrings of customers want to profit, to achieve the desired purpose. So, how to let customers in thousands of tens of thousands of investment manuals in your brand favor attention? Rui Zhao planning has the following suggestions:
One, the research to join the target: the clearer the more business can be recruited
An investment manual is done, is taken to the target investment customers to see.
So, beforehand, the target customers to carry out full research and analysis work, a true understanding of the target customer's psychological demands and value orientation.
To do so, in the investment manual, targeted content presentation and visual effects, to attract customers' eyes, so that they have a further look into the idea.
Two, brand messaging: where you are different
In fact, to explain where you are different, as long as you explain the following three issues.
01 Who you are - brand profile;
02 How you do things - brand philosophy;
03 What problems you will solve - brand mission.
Through these three points, you can clearly highlight the differences between the company and other companies, marking the brand's unique personality.
Three, analyze the prospects of the product: give customers a real reason
Can the product be sold? Are there enough consumers? Is the customer's most concerned about the problem. Therefore, we also need to analyze the product prospects.
To the industry outlook, market opportunities, product positioning, real, objective and comprehensive analysis.
Customers like to see the data to prove the information, no matter how good the project, no research data to support the project, it is difficult to impress customers.
Four, write a good advantage of joining: to provide a full set of protection system.
Each brand has its own personality, should be based on the actual situation of the enterprise, to build on its strengths and avoid weaknesses, highlighting the areas of strengths, highlighting the differentiation, to give a tantalizing but not boastful set of protection system.
The products, promotions, returns, etc. as the center of the list of N advantages, to provide customers with systematic service support, so that customers have to find the feeling of backing, so that it is full of confidence to join.
V. Conclusion
In summary, are highlighting the role of copywriting in the investment manual. And in the investment manual, product photography, graphic design is also very important.
Good investment manual, text content and visual design are complementary.
The prospects for cooperation on paper, so that the visual design is full of impact, so that an investment manual can help companies in the investment breakthrough, recruiting business, recruiting good business, recruiting the right business.