Fuji is Japan's well-known precision chemical manufacturing, film, camera, storage media producers, with nano-dispersion, high-precision film coating, high-performance molecular compounding and other unique technologies, Fuji has been in the traditional film market.
It is well known that in the digital era, the film market is shrinking, and while former peers Polaroid and Kodak have gone bankrupt and restructured, Fuji has not only survived through large-scale restructuring and diversified business restructuring, but also has made a mark in the fields of medical care, printing, digital imaging, photovoltaic equipment, recording media, and industry, and in 2018, it was selected as a member of the Forbes Global Enterprise 2000 list. Fujifilm instax series of Polaroid camera sales rose significantly in recent years, thanks to its "sea of tactics" and "photo paper matrix".
Since 1998, when the first Polaroid instax mini 10 was launched, Fuji's layout in the field of primary imaging is quite complete, with three major products: Polaroid, photo paper and photo printer. The main Polaroid has now launched more than 10 models, and a variety of styles, color schemes, but also mini, SQUARE, WIDE three different specifications of photo paper to choose from. Throughout the Amazon, Jingdong, Tmall and other e-commerce platform sales list, Fuji occupies a large part of the seats, including mini90, mini70, mini9, WIDE300, SQ6 and other models, are DP Review, Digital Camera World, Wirecutter and other well-known foreign evaluation sites recommended single product.
<strong>instax mini series</strong>
instax mini series is suitable for users who have the habit of making mini photo frame or photo wall. The series of Polaroid are using mini photo paper, <span style="color: rgb(255, 0, 0);"> sensitivity </span> 800, the size of the paper is equivalent to a bank card, can be put into the wallet, mini photo frame or made into a wall of photographs to appreciate, a pack of 10, a single price of 3.9 yuan.
<span style="color: rgb(255, 0, 0);">※ The benefits of high sensitivity lies in the aperture is small, slow shutter speeds, you can also shoot a satisfactory picture, but should not be used in a large light ratio environment or to shoot reflective objects, in addition, after shooting the need to wait for the development of the imaging, by putting into the pocket, hands over the hot paper, and other ways to accelerate the development, do not shake! The way to accelerate the development, do not shake the paper, otherwise it will make its chemical reaction is not stable, affecting the quality of the image. </span>
mini series mini7+, mini9 and other single-digit models belong to the entry-level models, the standard version of the price of 400-550 yuan, only 4 to 5 brightness adjustment function, a fixed shutter speed of 1/60 seconds, the use of 5 batteries to power the advantages of simple operation, the disadvantage of the flash is that the flash is automatically triggered, can not be turned off. The disadvantage is that the flash is automatically triggered and cannot be turned off, so if you're not careful, the image will be overexposed and white.
The mini9 is the most recommended entry-level model in the mini series, with automatic metering, an extra self-timer around the edges, and a more user-friendly, no need to pull out the lens to complete the boot, the Hi-key mode is easy to take soft-toned Japanese photos, even for inexperienced novices, and the overall design leans toward a cute and cuddly style
< p>mini11, mini40, mini90 and other dual-digital models belong to the middle and high-end models, priced at 600-1200 yuan range, the focus range is more accurate, easy to adjust the picture light and dark, the shutter speed, flash and other settings are also left for players to adjust. mini11 and mini40 are using 2 section 5 batteries, mini90 use NP-45S lithium batteries, and comes with a charger. mini11 and mini40 use 2 section 5 batteries, mini90 use NP-45S lithium batteries, and has a charger. The mini90 uses the NP-45S lithium battery and comes with a charger.The mini11 can be seen as an upgrade to the mini9, which upgrades the auto-metering to autoexposure, allowing for clear portraits even in low-light conditions, with a non-dark background, and a shooting range of 0.3m to infinity, and pulling the lens out to switch to self-timer mode, making it easy to operate and priced at about $600. mini11's shortcoming is that it doesn't have an exposure compensator, which makes it easy to overexpose and whiten the image in bright light, affecting the actual shooting effect. The mini11 is short of no exposure compensation, easy to over-expose white in strong light conditions, affecting the actual shooting effect, while the mini40 increased exposure compensation function, but also be able to adjust the exposure intensity and shutter speed, to achieve better shooting results, priced at about 1,000 yuan.
The mini90 is the $1,000 "king of performance" in the instax mini series, and is suitable for instant photography players. Its appearance is similar to the retro design of the holster, the side shutter and power switch integration, the lens can be automatically extended and retracted, with the operation of the traditional camera feel. The flash can be automatically adjusted according to the ambient light, subject distance, or forced open and close, and the exposure compensation can be +1 stop in addition to ±2/3 stops, which is conducive to a better balance of exposure and reduces the rate of waste film.
The mini90 is also quite playable, allowing you to shoot close-ups of near objects and distant landscape subjects. The new party mode can brighten up the subject and the background, but note that the shutter speed is slow at this time, and you need to hold the camera steady to ensure that you don't get a blurry shot; the child mode can be accomplished by quick snapshots, suitable for recording children, pets, lively and active moments, the tripod + 10-second B door long exposure and even shoot light rails, light painting, with the image splitter, through the dual-exposure mode, you can also create art, which is suitable for virtually any It is suitable for almost any crowd.
In addition to the traditional Polaroid, Fujifilm has also introduced a "let the photos speak for themselves" Polaroid, the instax mini Liplay, which retails for about $1,300. This camera to take photos can be recorded about 10s, and can be printed in the photo generated specific QR code, scanning the code can hear the recording, suitable for sending blessings and record life. It is worth mentioning that the mini Liplay can also be used as a photo printer, not only to print photos on the phone, but also to decide whether to print according to the display imaging, saving photo paper.
After the mini Liplay, Fuji went on to release the miniEvo camera, which upgrades on the mini Liplay. In addition to the functions of mini Liplay, this camera has 10 color styles and 10 lens effects to choose from for more versatile play. In addition, mini Evo not only supports printing photos on the phone, but also able to transfer photos with photo paper frame on the camera to the phone, you can share photos anywhere, anytime, the official website is priced at about 1800 yuan.