2020 New Year's start this major epidemic surprise attack, not only on the individual immunity of the country's challenge, the group consciousness of the test of synergy, but also a baptism for the country's fortunes.
? Under the epidemic, what kind of impact has each industry suffered, and what are business leaders thinking and deciding? Are they feeling anxious? How are they responding to the crisis? How are they thinking about post-epidemic construction while focusing on the course of the epidemic?
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We hope that through a set of interviews with entrepreneurs and startups in different industries and descriptions of their thoughts and behaviors under the epidemic, we can find more constructive thoughts to be condensed and convey a more realistic and positive business perception to the public.
Company Representative: Light Peak Technology Industry Label? : high-tech, laser display technology Company size? : 1000+ people Epidemic impact forecast? : The industry is facing the pressure of declining revenues and high operating costs, and the specific losses are being assessedThe following is a self-explanatory statement from Bo Lianming, CEO of Light Peak Technology:
On weekdays, I often say to everyone: "The day arching a pawn, the work is not a donation," because we are in an "VUCA era" - "unstable" (Volatile), "uncertain" ( Uncertain), "Complex" (Complex) and "Ambiguous" (Ambiguous).
? We need to build a way of responding that we call: "New VUCA", which is about building Valuable, Unremitting, and Ambiguous. Unremitting", "Cooperative", "Agile and Iterative" organization. This tests the internal strengths of the organization, countering external uncertainty with determined competitiveness.
? The sudden outbreak of the epidemic was therefore an opportunity to put New VUCA to the test. Overall, we were alert and acted quickly.
? As early as January 21 before the company holiday, we have foreseen that the new crown epidemic is not optimistic, so led by the Human Resources Department, set up an epidemic prevention and emergency response team on that day, pushed to all the staff of the "on the new coronavirus infected pneumonia epidemic prevention and control of emergency notice", in advance of the preparations for the prevention and control of the epidemic work.
? We purchased a number of epidemic prevention materials such as masks, temperature guns, disinfectant, hand sanitizer, etc. through various channels; during the holidays, we also purchased gloves, disinfectant alcohol, disinfectant cotton pads, ultraviolet disinfectant lamps and other epidemic prevention materials. To ensure that after the resumption of work, the company has the ability to face a variety of special circumstances.
? By February 3rd, Guangfeng Technology has set up a full anti-epidemic information ledger, requiring each employee to fill out a daily report to update the location, health status, whether he and his family members are in contact with confirmed and suspected cases and other information, and categorize the management of personnel in different situations.
? Before resuming work, we upgraded the epidemic prevention and emergency response team to an epidemic prevention project team, with me and another vice president as the chief commander, guiding seven special teams to promote the deployment of personnel management, production during the epidemic prevention period, office management, environmental decontamination, procurement of epidemic prevention materials, and docking of government information;
?From February 6-9, we issued successive releases of the "Epidemic Prevention and Control Q&A", "In response to the to light insurance benefits expansion", "daily epidemic prevention tips", "production workshop epidemic prevention and management norms", "office epidemic prevention and management regulations" and so on nearly 10 notices and norms to ensure that nothing is wrong.
? At present, Light Peak Technology has 77 employees in Hubei, I also have many friends around me in Hubei, the truth is still very worried about the situation of these colleagues and friends. I also repeatedly urged the staff in various positions to use the strictest protection measures to protect themselves and their families. Fortunately to date, the company staff and my friends have not been diagnosed and suspected patients.
? With these foundations, on February 6, we applied to the Shenzhen Nanshan Bureau of Industry and Information Technology to resume work on February 10, and the next day, after a series of checks by the staff, we were able to approve our application for resumption of work on the same night, which is still very efficient.
? At present, we still advocate "step by step" in the overall operation: during the epidemic, we maintain good communication with our customers; keep in touch with upstream and downstream suppliers, and they **** overcome the difficulties, and relax the time limit for the supply of some suppliers. Now the front-line factories have begun to operate normally after resumption of work, in order to ensure that the epidemic prevention work at the same time, full power to implement the production, as soon as possible to complete the delivery.
? As for the research and development work, we have also adjusted accordingly. Since some of the work that requires external equipment can not be completed, we focus on the existing R & D equipment on the basis of continued upgrading, such as speeding up the development of 8K technology, etc., to minimize the impact of the epidemic, for the end of the epidemic to return to normal operation to make adequate preparations.
? After stabilizing the rear, Light Peak has also done what it can to provide assistance to the epidemic area in Shenzhen.
?On February 20, we provided a complete set of laser engineering display equipment to the Shenzhen Center for Disease Control and Prevention Emergency Command Center to handle big data information including the release of big data on the epidemic, the distribution of confirmed patients, suspected patients, personnel trajectory, and real-time tracking, and at the same time, serve as a platform for videoconferencing with all levels of government and medical units. By playing their specialties, solve some practical problems.
? Affected by the epidemic, Guangfeng Technology encountered a lot of realities: supply chain production line workers were difficult to return to work on time and could not resume work according to the original plan; after employees returned to work, there was a large shortage of emergency epidemic prevention materials such as masks, alcohol, disinfectant, which further increased the difficulty of the work.
? Due to the preparation of the company's financial report of some of the staff of the Spring Festival home for the core epidemic areas, resulting in the financial audit work can not be carried out on schedule, which also constitutes the main loss of the Light Peak Technology.
? The outbreak of sudden, fast spreading, wide spread, will inevitably affect most of the normal operation of the enterprise, the decline in earnings will become a common phenomenon. Business earnings will decline, the exact magnitude of which is difficult to estimate at this point.
? From the current situation and trend of the epidemic, the decline in industry earnings is inevitable: the extension of the period of wages, social security, rent, interest and other fixed costs, the cost of personnel during the quarantine period, the cost of epidemic prevention materials, the temporary shortage of labor after the holiday and other issues, will push up operating costs, bringing enormous pressure on the enterprise.
? However, because of our understanding of the "VUCA era", we have abundant free cash flow, research and development capabilities, corporate cohesion, and talent reserves to provide high-value products, I naturally have the confidence to lead the company and its employees through these difficulties.
? At this time of crisis, I believe that there are many other companies can use their own way to fight the epidemic to provide "unique" assistance. From these results, we can see that the strength and capability of large Chinese companies, especially their technical and service capabilities, have reached a whole new level and can take on more responsibilities in such large-scale emergencies.
? This in itself is also a kind of progress in social management capacity, and the key to win this war epidemic.
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Firebrand Conversations
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A little bit of finance: How do you see the impact of this epidemic?
Bo Lianming: The sudden epidemic is a "stress test" for businesses. It must be said that all kinds of enterprises are indeed facing offline channels blocked, the resumption of production, the difficulty of raising funds and other problems. But these do not let us lose confidence in the industry. Relative to the anxiety and pressure, enterprises still have to fulfill their respective social responsibility, and make every effort to deal with these problems.
? A little bit of finance: the epidemic is so severe, a big challenge to large enterprises, will worry about the future development of the light peak technology?
Bo Lianming: The epidemic has increased the pressure and risk of the enterprise, but the impact is only temporary, the development of the enterprise is the long term. Lights Peak Technology insists on creating value that others don't have, insists on focusing on disruptive innovation, insists on deep tiding in the selected track, and seeks long-term development, so I believe that we can cope with such a "black swan" event.
? A bit of finance: what would like to say to the staff?
Bo Lianming: I started doing business research in 1988, and went to Shenzhen in 1993 to engage in business management. I've seen the market ebb and flow over the past thirty years, but the trend of a booming economy has never changed. The epidemic has pressed the pause button for enterprises, and I believe that all enterprises, not only Light Peak, will be affected to a greater or lesser extent. However, these effects are not insurmountable, as long as you hold on, you will be able to usher in a sunny tomorrow.