How to face the "saturated" market of cold chain logistics?

The tragedy of China's economy is overcapacity and dual economy. Cold chain logistics also suffers from these two problems. From the market, the difference between capacity density and demand density is too big, which is overcapacity. Demand density is what we call the market, when the demand density is equal to the capacity density, it is called saturation. And our current saturation is not market saturation, but a kind of artificial saturation, a kind of thinking caused by the saturation. In the Cosmos environment we artificially fix the market share on a few big customers. For example, frozen food manufacturing customers and some pharmaceutical customers. We always take the line of the upstream industry, and when the demand of the upstream industry is satisfied, the cold chain logistics market will be saturated "naturally". The cold chain logistics in our mind is to face the upstream customers, because the cold chain car can never be a package of frozen dumplings and a trip out of the car. So retail is naturally unrelated to the cold chain. This artificial saturation greatly limits the development of cold chain. Downstream really has nothing to do with cold chain logistics? I once read a news story about the retailing of frozen food by Sinan. Si Nian has been in the network to sell self-produced frozen food, but due to the relationship between logistics, can only be developed to deliver to a few popular areas. Such unfavorable logistic capability has resulted in zero turnover for Sensei's online store. This is a sign of an unsaturated market! On the other hand, behind the large amount of such retail demand that cannot be met is the deformed development of cold chain logistics. Simply taking the route of big and homogeneous, without the slightest estimation of the needs of small and medium-sized enterprises or even individuals. You can see all kinds of cold chain vehicles bubble on the highway, when you need a service for you but how can not find, this is the deformed development of the cold chain industry tragedy. The regulations related to the national cold chain rules have come out one after another, but there is not a single article that allows the big cold chain to break itself into small cold chains to serve everyone who needs a cold chain. Such an unsaturated message is asking cold chain logistics companies to make every precaution, to be ready to serve anyone, and to seize every business opportunity. It can be seen that we are not facing a highly saturated market, but rather a highly stereotyped mindset. What we need is to broaden our thinking and vigorously develop the market. When the cold chain logistics to develop their own market, in order to get out of the growing overcapacity and in the dual economy in the colder sector of the status quo, to new heights. Our government is promoting creative industries, creative industries advocated by the formal elimination of Cosmos, to create a new era of diversification.