Look on it, look on it, with the same boat, the probability of who can not leave who. The job still has to be maintained, life still has to continue. So, some people wrapped themselves in a tight package, the less exposure the less vulnerability, the less trouble.
It is also a way of self-protection.
In addition, the workplace is very concerned about the principle of title equivalence, especially in the sales world.
"You are talking about old times, now the Internet company is not Xing this set, open, peer-to-peer, flat, 'decentralized'...... It is said that the concept of superior and subordinate has long been gone ...... Ordinary employees can call their bosses by name, and if they have a problem, they can just push through their bosses' offices ......" Wang Siting retorted.
"Heh ......" Tang Fengmo sneered twice and didn't say anything. He believed that no matter what kind of business was never hierarchical, and the more powerful the organization, the more hierarchical it was. Wang Siting said those are whitewash enlightened appearance, listen to it even if, too serious you will lose ...... The company has a lot of leaders who are not there.
"Tang sir, please teach a thing. Last time I followed my friends to visit an Internet company, which has a variety of inexplicable positions, titles ...... Chief Experience Officer, user growth officer, technology geeks, brand master, programmer encourager ...... Dazzled to see not understand. After looking for a long time surprisingly did not find the position of director of sales. Tell us about this." Li Meng said.
"Good ah, let's talk about the history of the evolution of the title of sales director next. It's interesting to see the change in designation that came along with the 40 years of reform and opening up whizzing by ......"
"The earliest sales director is a very high position, belonging to the western berth, now are almost rotten street. All kinds of sales director flying all over the sky, as if it is an individual can be sealed a sales director, some do not even know what they supervise." Tang Fengmo shook his head, feeling a little sad in his heart. He has seen the management level of many sales directors around thirty years old, from the old generation of sales directors around that year is not half a star, some even the ability of the grassroots salesman back then can not compare.
"Early traditional industry, the management structure is mostly 'section system'. 'Manager' is already a very big official. Factory director, manager, section chief, director ...... are all extremely valued titles. People can easily judge their actual position in the enterprise and decision-making voice through the title. Especially the central enterprises, state-owned enterprises sales department manager, although just a 'manager', power beyond the imagination of modern sales people."
"From 08 years of mass entrepreneurship, innovation of the entrepreneurial tide began, accompanied by the booming development of the Internet industry, everything has become ubiquitous, it seems not to add a 'general' word highlights their special status. General manager, president, director, CEO, CMO, COO, CFO, VP ...... All kinds of 'general', all kinds of 'chief' ...... This phenomenon I call 'workplace title inflation'."
The last time Tang Fengmo went to the barber store, a group of directors came out for him to choose. What image director, creative director, technical director, hair director ...... In addition to higher charges for haircutting, it seems that there is no special purpose ...... It is better to call them all Mr. tony to be friendly ...... The word director has gained the most flourishing development in the beauty salon industry, and these two words alone have greatly increased the industry's unit price. The commercial power of Chinese vocabulary is thus evident.
"Another one is the financial industry. A few years ago there is a brokerage firm of people from Shanghai over to discuss business with our enterprises, issued business card title is 'managing director', so that our enterprises pay special attention to the grand preparation, repeated rehearsal reception process. Once we met, we found that it was a young girl who had just graduated a year ago, and it didn't feel like a 'managing director'. Rushed to take a closer look at the business card, there are still a few small words printed on it, 'business three department'......."
Li Meng sprayed a mouthful of tea on the table and hurriedly looked around for napkins. Wang Siting laughed bent over straight can not straighten up, hand over the stomach almost laugh off the gas.
"Startups are even more exaggerated. I've seen close *** four people in the company, a CEO, a COO, a CFO, three leaders and a soldier, the business is not big structure is quite big. This is also understandable, the startup company, the title of the low party does not pay attention to."
"The traditional industry is also not willing to show weakness, all levels of people's titles have changed dramatically. President sounds much more noble than the general manager force, vice president vp gives the feeling of a person under ten thousand people, in fact, in the foreign company organization is only a department manager."
"The sales side of the job title also changed. Before the word 'manager', is how powerful and dignified words, now almost used to call the lowest level of sales staff, into the industry are called sales manager. Management of a department of a business chain must be called at least 'director', they have face company also has face. A meeting, hooting and hollering dozens of directors bowing and scraping to report on the work, will let the boss have a kind of sitting in the world of the emperor experience feeling."
"So, now the title can not be called indiscriminately, must be clear before calling. The easiest way to inquire about how other people call it before you call it. The principle is 'on the high, not low', see 'Manager Wang' call people 'President Wang' people will be happy. Once the 'Wang President' or 'Wang Director' called 'Wang Manager', the other side even kill you heart. Do not say with you to cooperate, originally can become the business also have to give you the idea of pounding yellow. The first thing you need to do is to get rid of it."
If you don't believe me, you'll see the mayor's face, and you'll call the governor to try.
"People have been struggling for so many years, it is not easy to rise a frame. You a sentence to people back to the original shape, change you you happy ah?"
"Now there are still people with such low emotional intelligence?" Wang Siting skimmed his mouth.
"There are too many. There are also internal employees in business occasions with important customers directly call your full name, 'Zhang San, Li Si, Wang Er Ma Zi', can call you and the customer at the same time confused. This kind of people mostly appear in the R & D and technical departments ...... When appearing as a sales synergy ...... "
"The change of title on the sales side follows the big picture."
"In traditional industries, the current hierarchy on the sales side is still very clear. From bottom to top, it is, sales rep/salesman, sales manager, sales director. It's also easy for headhunters and hr's to tell the difference when it comes to hiring. In the days when capacity was king, sales belonged to the A side of the market, and sales basically did the work of an order taker. 'Managers' daily work was signing approvals for shipments etc. Later, with the change of supply and demand, gradually 'supply exceeds demand' after the 'managers' from the A side to the B side, sales work needs to have a professional and systematic management, so there is a sales director. Businessmen began to make a sustained statement in the market, so there was a marketing director, some also called marketing director. If you combine the two, it is a marketing center. "Camp" is the study of how to spend money; "sales" is the study of how to return money. The former is mainly to study the user, the latter is mainly to study the customer. With the intensification of market competition, sales work has become more and more complex and segmented, the emergence of channel director, regional director and other positions. These are the evolution of the sales director position."
"In the traditional Internet era, business models changed dramatically. For purely online platforms, the sales approach changed from the traditional running around the country to not leaving the house. Offline transaction became online customer acquisition, the core of sales work is operation. The title of sales director has evolved into operations director. The daily work of the operation department is very trivial, but the essence is the same, in order to better sell the product. Only the scene of the transaction, from 'offline' to 'online'. Offline sales channels become online sales channels, offline marketing becomes online marketing, offline payment becomes online payment ...... The operation director's focus on 'attracting flow - closing - repurchase - referral', with the previous offline store 'store' promotions, 'gathering customers - closing - repurchase - referral'. 'Gathering customers - into a single - membership - group purchase' or something of that set is not much different, but greatly improve the efficiency of the transaction. With the Internet tools, sales play with the traditional sales director "three manufacturers sales model" is very different, more emphasis on the user's ultimate sense of experience."
"So, in traditional Internet companies, it is the world of the COO."
"And in the era of mobile Internet, private domain traffic is prevalent. Net red economy, live bandwagon, entertainment marketing ...... bring a whole new sales model to the market. Sometimes a day's sales of an anchor can be worth a year's sales of a small and medium-sized enterprises, which has long been nothing new. The way of thinking of the sales director of the emerging Internet company should keep up with the times and be good at playing with private domain traffic. The algorithmic recommendation mechanism of those several head short video apps 'thousands of people, thousands of faces' must be very familiar with, generally through the playback completeness, comments, retweets, the number of likes, replay rate of five latitudes to do intelligent distribution, overlay recommendation and heat weighting. The sales director has evolved into a user growth officer, CGO, who assesses the growth of the number of fans, quality, conversion rate, repurchase rate, word of mouth, and so on. Proficient video shooting, good content planning, and understanding of the user's mind are plus points."
"In the era of mobile Internet, CGO is the soul of the sales end."
"A sales director or not, an operations director or not, a user growth officer or not, essentially they are actually the same. Ultimately it is all about studying how to quickly and efficiently meet the growing personalized needs of huge users." Tang Fengmo took a sip of coffee and continued, "Looking at the Chinese market from a global perspective, it's a super economy with a variety of business forms. There is a huge market capacity, huge regional differences, and a diversified economy coexisting ...... Traditional enterprises, Internet enterprises, mobile Internet enterprises ...... Each has its own space for survival .... And it will ***exist*** birth for a long time ..... Traditional enterprises are crying out to "embrace the Internet", Internet enterprises are crying out to play "new retail", and the Internet celebrities are moving from the live room to the more grounded streets and alleys ...... This is a good opportunity for sales directors to show their skills. Of course, smart sales directors prefer to lower the dimensional strike, from the high dimensional fight low dimensional, with new ways to overthrow the old way of playing. From the highly competitive Internet companies jump to traditional enterprises, seeking to maximize the benefits of the price. This is no excuse, the inevitable choice under the multi-dimensional ecology."
"However, the sales director or try not to easily change the industry and track, every change has to start from scratch. The cognition of the industry, industry resources and the precipitation of personal influence generally need at least a few years, enduring loneliness in order to dig the gold mine, no matter how smart you are the same. Therefore, it is best to do which industry to plan from the beginning."
"Otherwise, it's easy to go from cross-industry 'robbers' to cross-industry 'beggars'. Cross-industry means you go from 'insider' to 'outsider', and you're just starting to be 'bullied' by 'insider' people. You have to be patient and take it. If you can take it, you can become an 'insider' again.
If once you are not able to choose the industry, or "the mountain looks that high", cross the line a few times, this field wandering for two years, that field wandering for two years, the golden period of the workplace flashed past. The first thing you need to do is to get your hands on a new person, and it's hard to make a difference.
And most sales people can't stand the loneliness, can't stand the temptation.
Tang Fengmo's thoughts tumbled, recalling his career throughout the traditional industry, Internet industry, financial industry, medical industry. The span is so large that it is rare in Haidian. Stumbled a lot of detours, I do not know whether it is a blessing or a curse. Back then, if there was a master teacher and seniors around a little guidance, perhaps the scenery at this moment is more unusual. From this perspective, Li Meng and Wang Siting do not know how lucky, he is a little envious.
However, life is like this, the past is past, and there is no point in mentioning it again. Preferring to believe that all experiences are heaven-sent valuable assets, there is nothing to complain about.
"Men are afraid of getting into the wrong line, and I feel like I'm in the wrong line right now." Li Meng sighed and said.
"Wrong... It is the man who is afraid of entering the wrong line ......" Wang Siting glared at Li Meng, "We women in the North are now supporting ourselves and can't count on your men. How many of you men can't even feed yourselves, we women still rely on our own efforts to get a stable high income, a little more secure."
Li Meng scratched his head, he felt that what Wang Siting said seems to be nothing wrong. In the Imperial City, falling in love, getting married, buying a house and raising a child seems to be a luxury for him as a northern drifter, even though he has been earning a pretty good income.
However, like Wang Siting this type of strong female sales, even if it is again beautiful and attractive is like a rose with thorns. Even if it is back to him two suites, plus five million dowry, he did not dare to mess with half a point. She and you how to do, with you not good when you want to toss off your whole family young and old half a life, is also a matter of minutes.
Rational thinking once cover the emotional thinking, people and people become "emotional asset securitization", easy to quantify the transaction delivery.
Reits of emotion.
And once the female salesmen become rational, they will be invincible and fearful.
So, one can only respectfully be a sister office.