Author | Yao Yue
Source | Mustang Finance
"2020 Hurun Hundred Fortune List", He Xiangjian's family with a wealth of 225 billion yuan ranked No. 6. At the same time, a Midea Group, He Hexian as the core, across manufacturing, automotive, medical, real estate, environmental protection, film and television, finance and other industries of the capital map has been presented, and is still expanding ......
Time dial back to June 14, 2020 at about 17:33 pm in the evening of the Shunde City, Beijiao Town, Junlan International Golf Life Village A60 villa, Forbes tycoon He Xiangjian is enjoying a rare reunion with his family.
Affected by the epidemic, his son He Jianfeng, who was originally abroad, his daughter-in-law Lu Deyan, and his young grandchildren returned home. Suddenly, a sharp emergency brake pierces the peace and quiet, followed by five strange men breaking into the home, one claiming to be strapped with explosives.
Their goal was clear: they took control of He Xiangjian and demanded a lot of money from him.
However, just as the thugs were focusing their attention on He Xiangjian, He Jianfeng, He Xiangjian's son, was on the verge of a crisis and immediately jumped into the river next to the villa and swam all the way to the other side, successfully calling the police.
Foshan City previously had a similar hijacking case, but most of them are aimed at the second generation of rich people to recover gambling debts, for the elderly "generation" or the first time. After receiving the police, Guangdong Province, Foshan City, Shunde District, the three levels of police force emergency mobilization, will be surrounded by the He family villa, after a long negotiation, the next day at 5:00 a.m. subdued the suspects, the success of the rescue of 79-year-old He Xiangjian. He has experienced many big storms in his life, and was held hostage for a full 12 hours, but eventually had a false alarm and was not seriously hurt.
Afterwards, the police found that the main culprit Li Moulong, Zhanjiang people, addicted to gambling, and caught up with the unemployed, wanted to kidnap the richest people in Shunde to earn a "big money". So, he gathered his friends Chen Mousse and three fellow villagers, agreed to get a huge sum of money after the distribution program. Through months of careful planning, on June 14th put into practice.
The five kidnappers knew that He Xiangjian was rich, but they didn't know how rich He Xiangjian really was.
In the 2020 Hurun Report, the Hexiangjian family was ranked 6th with a fortune of 225 billion RMB. He Xiangjian's main wealth comes from holding 31.07% of Midea Group shares. He Xianjian is also the soul of Midea Group (000333.SZ) and the He family. He Jianfeng, who swam to save his father's life, his daughter-in-law Lu Deyan, and his two daughters, He Qianxiang and He Qianxing, are the right and left arms of the family.
According to Mustang Finance incomplete statistics, the current He family members a **** control of 8 listed companies, including 6 A shares, 1 Hong Kong stock, 1 Germany, in addition to a new three board companies, but also had a stake in more than 10 financial institutions.
In addition, Wan Dong Medical (600055.SH) disclosed in February this year will be acquired by the Midea Group, has issued a report on the change of interests, meaning that it has also been in the pocket of the family of He Xianjian.
A "Midea system" capital map has taken shape with He Xiangjian as the core, spanning manufacturing, automotive, finance, real estate, healthcare, environmental protection, film and television, and is constantly expanding ......
He Hexiang Jian
A Midea Group employee told Nomad, in addition to the Midea Group's annual dinner, Mr. He rarely appeared in the company. "The boss is very easy-going, very quiet, loves to smile, just like an old gentleman next door." Midea Group employees have described He Hexian at the dinner to the media this way.
But this has not affected his role as the soul of Midea Group.
In 1968, He Xiangjian pooled 5,000 yuan, in his hometown of Beijiao, Shunde, founded the "Beijie Office Plastic Production Group", manufacturing fans into the home appliance industry in 1980, and the following year registered the trademark "Midea". 1992 to promote the shareholding reform of Midea. In 1992, Midea was promoted to carry out shareholding system reform.
In 1993, Midea went public on the Shenzhen Stock Exchange, becoming China's first listed company reorganized from township enterprises, with a market value of 1.8 billion yuan.
Midea just listed a few years, still focusing on doing industry, in 2007, the United States of America's capitalization route began to appear, the introduction of a well-known investment bank Goldman Sachs as a second shareholder.
In 2012, He Xiangjian stepped down as chairman of the board of directors, handing over the baton to Fang Hongbo, the United States into the era of professional managers.
Fang Hongbo took office, the first big thing is to complete the Midea Group share swap absorption merger of Midea Electrical Appliances as a whole listing, and became the A-share home appliance leader.
In 2017, Midea Group opened the road of merger and acquisition expansion. The announcement of the Midea Group shows that on January 6, 2017, the Midea Group acquired the German-listed industrial robot Kuka (KU2.DF) with 29.2 billion yuan, and He Xiangjian indirectly held 94.55%.
In 2020, Midea HVAC Equipment Co. acquired Hekang New Energy (300048.SZ) in the automotive industry for 740 million yuan. He Xiangjian held 23.73% of the shares and became the real controller.
In February of this year, Midea Group announced that it would acquire 29.09% of the shares of Wan Dong Medical, becoming its controlling shareholder.
In addition, the United States of America Innovation Investment Co., Ltd. holds semiconductor and intelligent equipment company Loxin Technology (688018.SH) 1.13% of the shares, the United States of America Group holds a robotics manufacturing company Evert-U (688165.SH) 9.1% of the shares; the United States of America Intelligent Science and Technology Industry Investment Fund Management Center holds the industrial Internet of Things company Fang Technology (688159.SH) 2.18% of the shares. SH) 2.18% shares.
But the United States investment-led diversification strategy has also been tested. 29.2 billion yuan acquisition of Kuka Robotics, the current market value of only 1.667 billion euros (equivalent to 12.886 billion yuan, the exchange rate of 7.73).
Wild Horse Finance contacted Midea Group on diversification and other related issues, but as of press time, the other side did not give a response.
Home appliance industry analyst Liang Zhenpeng said to Mustang Finance, the United States diversification step is too big, are not related to diversification, and even some small companies are also acquired, such as the King of the diamond elevator such as the third-tier brands, this and the United States of America's real estate business and a certain degree of synergy. But the acquisition of a large number of non-related business, there are no professionals to take care of, but also take up the development of the main industry resources, such diversification is very dangerous. Historically, companies like Swan, Aucoma, and Chunlan have been dragged down by diversified expansion.
He Jianfeng's "Yingfeng system"
Swimming to save his father's "Prince" of the United States - He Jianfeng chose not to take over, but to create something else. Not to take over, another to create a career. However, the development of He Jianfeng and the United States to maintain close contact.
He Jianfeng was born in 1967, graduated from the South China University of Technology, and started his own business at the age of 27, initially doing his father's old job.
In 1994, He Jianfeng set up a company in Shunde, Midea OEM rice cookers, induction cookers, etc. In 2002, the establishment of the Yingfeng Holdings, the business covers fans, electric heaters, rice cookers and so on.
Soon after, He Jianfeng realized that his strength was not in industry. In 2004, He Jianfeng sold two of his companies to Midea, cashing out nearly 70 million yuan.
2006, the United States Group and Zhongshan City, Jiawei Investment Co., Ltd. will ST Wind (000967.SZ) part of the transfer of equity to the He Jianfeng, a penny did not earn, so that He Jianfeng became a listed company controller. He Jianfeng began to have the first listed platform - Yingfeng environment. Ultimately, He Jianfeng is still dipped in the light of the United States.
In March 2018, He Jianfeng spent 1.8 billion to enter the film and television company Hualu Baina (300291.SZ) , personal shareholding of 4.45%, through the Yingfeng Holding and affiliates hold a total of 17.55% of the shares, He Jianfeng total shareholding of 34.1%, as the ultimate beneficiary.
In May 2020, Yingfeng Environment announced that it intends to promote the listing of its wind turbine industry. He Jianfeng may soon usher in a 3rd listed company.
Yingfeng Capital, a subsidiary of Yingfeng Holdings, has laid out the AI and robotics tracks. Yingfeng Capital invested $410 million (equivalent to 2.684 billion yuan) in Shangtang Technology and $135 million in Cool Wow Robot respectively, and also invested in unicorns in the AI field such as Yun Zhisheng and Cloud Whale Intelligence.
With the wave of AI companies going public, the He Hejian family's "listed club" will welcome more members.
"Father and son" of the financial map
In addition, the father and son of the He family also quietly control a number of financial institutions.
In July 2015, 34 accounts on the Shanghai and Shenzhen exchanges were restricted from trading during the "Short China" fiasco. The four quantitative hedge fund accounts of Yingfeng Capital were among them. He Jianfeng, also involved in the "shorting" rumors, secondary market private placement layout exposure. According to the private placement network data, the current management scale of the peak capital in more than 10 billion yuan, its funds **** 43.
Yingfeng Holdings is the tied for the first largest shareholder of the Efonda Fund, holding 22.65%; is also the Guangdong Province, Guangdong Province, the private enterprise joint investment platform - Guangdong People's Investment in one of the initiators. Eyes on the sky shows that Yingfeng Holdings has 4 funds, all belonging to the business services industry, and 19 foreign investment funds.
He Jianfeng also hand in hand with the U.S. shares of the Shunde Agricultural and Commercial Bank of Shunde with the Shunde "vault" said. At present, the bank is preparing for IPO, "Prospectus" shows that the second and fifth largest shareholders of the United States Group, the United States Finance Corporation, He Jianfeng personal shareholding 0.02%, the three total shareholding of 9.71%, suppressing the shareholders, including the Chengshun assets and Guangdong Wanhe Group.
In addition to the above financial institutions, according to the First Financial Daily published in August 2015, "Midea's young owner involved in shorting suspicion" article, at that time, He Jianjian father and son also participated in the Golden Eagle Fund, the Bank of Jiangsu, Hubei Bank, Jiangxi Zhangshu Shunyin Village Bank, Fengcheng Shunyin Village Bank, Zhejiang Shangyu Rural Cooperative Bank, as well as open source securities.
It is not uncommon to see examples of "one generation doing industry, two generations engaging in finance", such as Zhu Mengyi and his daughter Zhu Keliangrong of Hersheng Chuangzhan.
Industry insiders to the wild horse financial analysis, "easy to hit the river mountain, difficult to keep the river mountain", the macro environment is not the same, the industry is not as good as before to do, turn to finance and other new economic areas is a good choice. And China's wealth market has just begun, the public's money will flow more into equity assets, the investment industry will be an outbreak industry.
The three women of the He family
In 1997, in order to better promote the modernization of the enterprise, He Xiangjian can be said to be "scraping the bones of the poison", dissuaded a number of entrepreneurial elders, including his wife, the then warehouse manager Liang Fengchai. Since then, the role of women in the United States has begun to change.
In the 2020 Hurun Women Entrepreneurs List, He Xiangjian's daughter-in-law Lu Deyan was ranked 21st on the list with $29.5 billion.
Lu Deyan is very low-profile, the outside world only knows that she was born in 1967, is a permanent resident of Hong Kong, with permanent residence outside the country.
Lu Deyan and her father-in-law, Mr. He Xiangjian***, are at the helm of Midea Holdings, the largest shareholder of Midea Group. Mr. He holds 94.55% of the shares of Midea Holdings, and Ms. Lu holds 5.45%. According to this calculation, Lu Deyan indirectly holds 1.7% of the shares of Midea Group, the market value of 10.428 billion yuan.
Lu Deyan is also in charge of the family's real estate business - she is the real controller of Hong Kong-based Midea Land (3990.HK), and is the real controller of Midea's properties on the New Third Board, along with He Xiangjian.
The heist that stirred up China, mentioned at the beginning of the article, took place in the Junlan International Golf Community developed by Midea Land.
As early as 1995, Midea Land was established, but did not develop. 2013, He Xiangjian transferred all the shares of Midea Land to Lu Deyan's name, and the real estate business was developed independently, and Midea Land gradually took off. In October 2018, it landed on the Hong Kong Stock Exchange.
In 2019, the sales of Midea Land reached 101.23 billion yuan. 126.16 billion yuan in 2020.
He Xianjian's two daughters, He Qianxiang and her sister, He Qianxing, have also contributed to the family business.
Eyeball check shows that the eldest daughter He Qianxiang controls 10 companies, including 7 new materials companies. The main production of molds and plastic products, belonging to the upstream industry of Midea Group. According to the financial report of the Midea Group, in the first half of 2018-2020, the Midea Group purchased goods from the Huitong New Materials Co. controlled by He Qianxiang amounted to 333 million yuan, 1.16 billion yuan, and 519 million yuan respectively.
In November 2020, He Qianxiang's Huitong shares (688219.SH) were also listed on the Science and Technology Innovation Board, and she held 30.61% of the shares, and was worth about 4.8 billion yuan by market value.
The younger sister, He Qianxing, is an executive at seven companies, including Midea Holdings. According to the Times, He Qianxing has been engaged in the electronic device industry, and operated the Guangdong New Technology Group. He later handed over some of the Hong Kong side of the business to her to take care of.
In addition, Ho Sin Sheung, Ho Sin Hing are all shareholders of Yingfeng Holdings' Yinghai Investment Company, each holding 4.55% of the shares.
The He family also has a "lobbyist" son-in-law - He Qianxing's ex-husband Zhang Jianhe. 2007 years ago, Zhang Jianhe had speculated on Lotus MSG, Fudan Fuhua, Han Shang Group, Farsheng and other stocks, and quite a reputation. He also made it onto the A-share Fortune 1000 list in 2010.
Although the sons, daughters and daughters-in-law of the He family, each is a talent, but the United States operates mainly rely on professional managers Fang Hongbo team, the United States Group 2020 half-yearly report data show that as chairman and president of the Board of Directors, Fang Hongbo , 2020 from the company's pre-tax compensation of 9.63 million yuan; vice-president Yin Bitong, Gu Yimin, Zhu Fengtao, 7.65 million yuan, 3.48 million yuan, respectively, 4.94 million yuan. "Sharing" is perhaps the most important secret of the "American system".
Well-known financial V, Delin society founder Li Delin said to the wild horse finance, the United States in the succession problem is the most critical point is "good management of their own power, with a good use of people". He's family has a good grasp of the equity, control, with a good team of professional managers such as Fang Hongbo. And now the United States under the diversification of the expansion of the most important issue is to be able to find the second and third Fang Hongbo.
The United States Group may be the entire A-share listed companies are most adept at the use of professional managers, and family members through investment and synergies, to build a huge "United States system", across manufacturing, automotive, medical, real estate, environmental protection, film and television, finance and other industries, and is still expanding! ...... This model also gives the A-share market, many facing the problem of inheritance of family-owned private enterprises to bring the inspiration!
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