Small victory depends on wisdom, and great victory depends on virtue;
Do things seriously and honestly.
Mengniu's corporate culture
general clause
The development of Marxism is the dominant factor in the corporate culture construction of Mengniu Dairy Group.
Socialist values are the core of corporate culture construction of Mengniu Dairy Group.
Deng Xiaoping Theory, Theory of Three Represents and Scientific Outlook on Development are the soul of corporate culture construction of Mengniu Dairy Group.
Socialist morality is the principle of corporate culture construction of Mengniu Dairy Group.
Socialist harmony is the foundation of corporate culture construction of Mengniu Dairy Group.
Superior environment is the guarantee of corporate culture construction of Mengniu Dairy Group.
Good image is the external expression of Mengniu Dairy Group's pursuit of corporate culture construction;
Innovation is the magic weapon for Mengniu Dairy Group to grow healthily, continuously and rapidly.
Signs; emblem
This logo is the ideographic design of the enterprise name "Mengniu". With a thick and elegant horizontal pen, it symbolizes the vast and fertile land of Inner Mongolia, and its unique geographical advantages show that the development conditions of the enterprise are right in time and place. The horn is as strong as a peak, which shows the tenacity and diligence of cattle and symbolizes the positive, steady and enterprising enterprise concept.
The whole logo is dominated by white and green, highlighting the theme of pursuing nature and staying away from pollution.
Enterprise naming
In the name of Mengniu, the enterprise regards the diligence, tenacity and dedication of the cow as the lofty enterprise spirit, arousing people's closeness and awe of the cow, and also actively pursuing truth, goodness and beauty, symbolizing the prosperity of obedient cow spirit in the enterprise.
Product naming
The product is named after Mengniu, symbolizing cattle from Inner Mongolia prairie. She eats grass and milks pure fresh milk. This unique resource advantage has created a good natural brand.
Chairman Niu Gensheng's motto
Small victory depends on wisdom, and great victory depends on virtue;
Do things seriously and honestly.
June 5438+1October 65438+February 2005, Chairman Niu Gensheng and his family donated all the shares and established the "Special Fund for Old Cow", which was praised as "the first person to donate shares in the world".
The purpose of "Niu Lao Special Fund" is to "develop public welfare undertakings and build a harmonious society", and the public welfare targets are "three aspects": facing the cause of agriculture, rural areas and farmers, education and medical care.
As of June 2007, the market value of shares donated by Niu Gensheng and his family has reached more than 4 billion yuan, and its dividends have been included in the "Old Bull Special Fund" year by year. The dividends generated from 2003 to 2005 were widely used in various social welfare undertakings, such as helping out-of-school children and poor college students, helping five-guarantee households and surrounding farmers, and expressing condolences to the families of heroic martyrs on the public security front.
On April 26th, 2007, China Charity Ranking, which enjoys the reputation of "the first in China Charity Ranking", held an award ceremony in Beijing. Niu Gensheng, Chairman of Mengniu Dairy Group, was selected as "China Ten philanthropist".
Career orientation of the company
Mengniu, a century-old cow, will be a milk manufacturing service provider dedicated to human health.
The mission of the company
1. Build an excellent enterprise with international competitiveness for the country.
2. Create a century-old world brand for the nation.
3. Help to improve the health and quality of consumers.
4. Build a platform for employees to realize the value of life.
The company's strategic objectives
Keep forging ahead, persist in scientific development, strive for innovation, and integrate global effective resources to make the company a leading dairy manufacturer in China and even the world.
The company's development strategy
Scientific management, ensure quality, broaden the market and improve efficiency. Win market and brand advantages with quality advantages and service advantages, and strive to make the company a world-renowned "Hundred Years Mengniu".
Company's commitment
For consumers: provide green dairy products and spread health concepts.
To customers: win-win cooperation and common development.
To shareholders: highly responsible and long-term return.
For employees: education and training to achieve life.
To the society: operate according to law, promote agriculture with strong milk, protect the ecology and give back to the public.
The entrepreneurial spirit of the company
Sincerely unite, be brave in struggle, learn and innovate, pursue Excellence, keep pace with the times and serve the motherland.
The company's employment principle
Openness, justice and fairness; Only people with virtue can be reused without exception, and people without virtue can be cultivated and used.
Only those without virtue restrict employment, and those without virtue are resolutely not used.
The management concept of the company
Use culture to unite people's hearts, use systems to control human nature, and use brands to achieve life.
The pursuit of the company
Cultivate first-class employees and build first-class teams.
Use first-class equipment and implement first-class management.
Produce first-class products, provide first-class services and create first-class brands.
The company's management policy
Service, coordination, guidance, supervision and evaluation.
Service-the superior serves the subordinate, the organ serves the grassroots, the previous working procedure serves the next working procedure, and the employees serve the customers and consumers.
Coordination-coordinate the relationship between enterprises and the government, enterprises and brother units, internal departments and employees.
Guidance-comprehensive guidance, business guidance, when the coach is not an athlete, not leapfrog management.
Supervision-conduct all-round and whole-process supervision and inspection of subordinate departments and personnel.
Assessment-the implementation of full, all-round assessment, and linked to wages.
The company's quality objectives
The factory qualified rate of products reaches 100%.
Characteristics of the company's products
Hygiene, nature, purity, high quality, freshness, health and fashion.
The essence of the company's corporate culture
(1) stresses honesty, and enterprises stress honesty to the government; Enterprises are honest to customers and consumers; The superior emphasizes honesty to the subordinate; The lower level is honest with the higher level; Enterprises are honest with their partners; Honesty is emphasized between people.
(2) compete with yourself, first find the reason from yourself and surpass yourself.
Code of conduct for company employees
Law-abiding, honest and self-disciplined, thoughtful service, civilized language,
Love and respect their posts, operate by the rules, put quality first, strive for perfection and work hard,
Practicing economy, maintaining a good image, paying attention to hygiene and uniting with comrades,
Be honest and trustworthy, care for public property, pay attention to public morality, and work together with Qi Xin to build a civilization.