Medical supplies sales, bargaining skills?
Two possibilities, one is really think the price is high, you can talk to him about the quality, credibility, and not pressure goods, goods supply timely and abundant, firm price at the same time you can make some concessions. The second possibility is that you want to profit from it, give some benefits, or gifts or kickbacks, naturally, it will not be a problem. On the wording, of course, is adaptable, some customers like to open the door, some like to politely, more speech, do a good job of customer prep work, naturally, twice the result with half the effort.