Medical beauty products create shortcuts for you to become beautiful? Costs $133 charges $10,000.
April 6 news, when wearing a white coat, speaking in a foreign accent, claiming that the scar removal products can see the effect of the "experts" standing in the scene of the Beijing Beauty Expo to introduce the product, Beijing Wang Wen seems to be moved. Because of the hot water scalded at a young age, Wang Wen's right hand is still scarred.
In early April, a reporter walked into the Beijing Spring Beauty Expo site, Beijing in early spring, a little warm, but the show site, the rising and falling of the music, shouting mixed with the crowd's unique anxiety, so that people feel like summer.
Products on display at the Beijing Beauty Expo.
"The beauty expo is held in Beijing every spring because the time for summer beauty show is coming." Assistant General Manager of Beijing Jiamei Exhibition Co., Ltd. said, "The flow of exhibitors and visitors on site is considerable. According to statistics, there are 400 exhibitors and 30,000 people flow in a single day."
Dazzling "biological terms" to attract the eye
"We specialize in scar repair, through the medical regeneration of new materials regeneration of silicon, coupled with the plant avocado extract, professional scar removal can be. " Wang Wen stood by the booth listening to the "expert" frothing at the mouth, the introduction. "Although the "expert" mouth scar removal new material "regeneration silicon" do not know anything, but on the basis of scar removal effect, Wang Wen would like to buy.
"Peptide" has become the favorite of exhibitors. Small molecule active peptides, collagen peptides, deep-sea fish peptides and other peptide-related products abound.
Asked the price, "experts" seems to Wang Wen's consultation is not interested, "We ultimately want to join the cooperative partners, single-store cooperation with a minimum of 50,000 from the goods, the regional agent is 100,000, the county agent 300,000, the municipal agent is 500,000, do not recruit provincial agents. Today is not to sell products to you, you can first experience, can give you 30% off the experience price of 298 yuan." Looking at the people gradually gathered around the booth, Wang Wen was left out to dry.
With Wang Wen almost the same time into the field of Bai Xiao, holding the idea of opening a beauty store head "into" the beauty expo.
"Vendors said God, what small molecule active peptide, collagen peptide, genetic testing, simply do not know what." In the fairgrounds turned around down, Bai Xiao walked countless booths, received a hand full of leaflets, plus countless merchants WeChat, these products packaged by the biological terms dazzling Bai Xiao, but also no beauty industry working background of Bai Xiao doubly confused.
In order to reflect the technology of the product to attract franchisees, the business with "biological terms" to the product packaging is not uncommon, but consumers how to identify and adjudication seems to remain unanswered.
Capturing the "pain point" fancy advertising language to tell you that there is a shortcut to beauty
"The hottest money-making project in 2018", "the same day weight loss The advertisements on the leaflets of the merchants in the beauty expo have successfully captured the psychology of the current crowd in search of change. This is also the inevitable result of the advent of the era of fast-consumption, in the shortest possible time without having to pay, pay less to get results is the general psychology of the public.
The advertisement of the manufacturer at the exhibition site of Beijing Beauty Expo.
Li Mei, a Hunan native, is engaged in the local beauty and health care industry, and came to the Beijing Spring Beauty Expo in the hope of finding a better project to lead to her store. In her opinion, the beauty industry is very competitive and there are many similar products, so she wants to stand out and find new projects.
Li Mei has taken a fancy to a project at the exhibition site, "Their store has the largest area, looks formal, and the main product is weight loss meal replacement cookies. The site to buy the product experience price of 4980 yuan will also be returned to 2000 yuan." No hesitation Li Mei site direct payment of 2980 yuan, "to experience to see if there are no side effects, whether the business commitment to lose weight as no rebound, no experience do not know how the effect." Although bought experience products, but and Li Mei acquaintance manufacturers told Li Mei efficacy is secondary, the key is to look at the later publicity.
The U.S. Expo site only weight loss meal replacement food will be up to several kinds. Meal replacement cookies, meal replacement rice, meal replacement cereal composite powder and so on. In addition to internal, there are external, meridian physiotherapy weight loss, heat therapy weight loss and other external weight loss methods are also concerned.
"Want to eat, want to eat, want to lose weight; the use of 40 minutes is equal to 30 kilometers of jogging," such advertisements are not in the transmission, no diet, no exercise can have a perfect body of the concept, which also catered to the current crowd of "get something for nothing! "The company's website has been updated with the latest information on the company's website.
Transparent quotes low access to high returns 100 percent profit
"Join the fee of 19,800 yuan, you can get this pen, buy alone is 8,000 yuan, we generally support the franchise, the franchise will provide free training, the profit can be said to be 100 percent." A manufacturer sales staff at the exhibition site while introducing the reporter to the consultation area.
Beijing Beauty Expo manufacturers issued promotional posters.
The salesperson said the pen can remove any blemish on the face, whether it is a spot or a pimple or a mole that is pointing off, never recurring. When the reporter asked about the principle of this pen, the sales staff immediately made the high Shengmoji expression, whispered to the reporter, "This is a kind of herbal medicine in Inner Mongolia, the secret formula can not be disseminated, or else it is the industry leaks."
But the salesperson assured that as long as the join will certainly earn money, "a pen can do 40 faces, do a costing is 133 yuan, we here generally charge pricing is 10,000, 15,000 and 20,000. But as long as the customer really has a need you want 30,000 also people pay."
The publicity of high returns in the medical beauty industry seems to have become a well-known thing, but Li Mei, who runs a beauty and wellness store, feels that the medical beauty industry will be more and more difficult to do, "Although the interests of the big but the industry is too transparent, which also allows more and more people to enter the medical beauty industry. Now want to invest in the medical beauty industry, there are friends in this area will be easier to do, without it will be difficult."
Manufacturer product joining offer on the site of the Beijing Beauty Expo.
Li Mei said now the beauty industry in the manufacturer's products, product prices and franchise fees are public. A beauty and health company to join the program written to become a premium service provider, you need to invest 980 yuan, the product price of 490 yuan, if you become a co-founder will need to invest 150,000 yuan, the product price of 240 yuan. The same product due to different pre-investment before and after the purchase price difference of 250 yuan.
As long as you shell out money to join, you can enjoy the business of internal training, advertising. In a foot into the medical beauty industry, the business mouth of the huge return on interest has become the reason why many franchisees have no choice but to invest.
Efficacy difficult to distinguish? "Hyaluronic acid liquid" a 10 yuan
"A bottle of 10 milliliters of hyaluronic acid liquid 10 yuan, collagen liquid is also 10 yuan ..." Beauty Expo on-site manufacturers quotes, product The more you take the price will also be lower.
The reporter found that the beauty expo site collagen liquid, hyaluronic acid liquid, water light needle, repair freeze-dried powder and other beauty care products are sold in bulk, the price of a bottle ranging from 5 yuan to 15 yuan, the reporter learned that these products are not only for the large-scale beauty cosmetic hospitals, but also to the individual beauty business sales.
Through the network purchasing platform reporter learned that a box of 13, a 2 ml of hyaluronic acid liquid is priced at 390 yuan, through the calculation of the online platform for the sale of hyaluronic acid liquid 1 ml of 10 yuan, is the beauty fair site of hyaluronic acid liquid price of 10 times.
Taobao shopkeeper introduced, these labeled the so-called "hyaluronic acid liquid" products and cosmetic hospitals through the injection of hyaluronic acid to achieve beautiful skin is not the same kind. "This can only be applied externally, the original liquid only contains hyaluronic acid ingredients."
Products such as collagen stock solution, hyaluronic acid stock solution, hydrafacial injection and repairing freeze-dried powder sold under the Beijing Beauty Expo site.
"Liquid" in how much hyaluronic acid ingredients? We have no way of knowing. The product is as advertised with skin rejuvenation, pore size shrinkage, allergy treatment efficacy? The fact is that it is not a good idea to have a good time. The company's website has been updated with the latest information on the latest developments in the industry.
The products sold in bulk at the Expo, such as the original liquid, are either from China or in a foreign language. There will be a 5 to 10 dollar difference in price. The same type of product is different? Along with the reporter like a merchant to understand, "affixed with a foreign sign is almost also domestic, whether it is a Chinese sign or a foreign language sign, can be printed."
An expert pointed out that in recent years the medical beauty industry has been developing rapidly in China, and more and more people are choosing to enter the medical beauty industry due to the low entry qualifications of the industry. However, due to the lack of supervision of the industry as well as the industry's rules and regulations have yet to be perfected, the situation of muddling through has become more and more common.
Reporter observation:
The pursuit of beauty seems to be the obsession of mankind, from the primitive man took the stone as an ornament, hundreds of millions of years of reproduction and evolution, the gene of the love of beauty has never been changed. The first thing you need to do is to look at the color of the skin, the color of the skin, the color of the skin, the color of the skin, and the color of the skin.
1, the majority of micro-merchants
Reporter visits found that all the merchants will put forward the request to add micro-credit, and through the view of the merchant's micro-signal, the reporter found that the manufacturers are also essentially the so-called micro-merchants, through the circle of friends in the sun products, sun efficacy, sun revenue to attract franchisees and consumers.
2, no disinfection Packaging crude
"Some people try the machine to wrinkles, the business is not disinfected, take it over to do, especially unhygienic." Interview with a customer told reporters. The reporter also noted that part of the product packaging feel rough, only labeled, no origin, date, raw materials introduction.
Beijing Beauty Expo site makeup area of the foundation trial pack.
3, customers reacted differently
Beijing Beauty Expo site, the reporter randomly interviewed several people, holding the idea of looking for the project, the people think, the beauty expo generally come to the manufacturers, so it will be a little more reliable. But there are also customers said, "these products around me someone to use, I do not dare to use, a lot of hormones, after using more skin will be red, will also be allergic. It is not recommended to buy these things, I turned around here, all are fooling people, those so-called meal replacement is the calorie balance, in fact, there is no real role."
News Background:
From March 28 to 30, 2018, the 2018 Beijing International Beauty Expo and the 19th China International Weight Loss Conference was held at the China National Convention Center in Beijing. Mr. Sheng, the organizer of the conference, Beijing Jiamei Exhibition Company Limited, told reporters that the main project exhibited at the conference is weight loss and slimming, and this year, there are about 400 exhibitors and more than 700 booths, and he said that the conference is an event with many brands and products.
Inside the exhibition hall of the 2018 Beijing International Beauty Expo and the 19th China International Weight Loss Conference?
Mr. Sheng said that this conference is the 19th one, which was held once a year before 2016 and changed to 2 times a year since 2016. The theme of the spring conference held in March this year is weight loss and slimming, and in July, also at the China National Convention Center in Beijing, will carry out the second conference this year, involving more projects will include: health, beauty, mother and child and other industries.
The weight loss products of exhibitors in the show?
"Summer is coming, and the time to love beauty and show flesh is coming." Mr. Sheng said that spring is the peak season for doing weight loss and slimming conferences, and many visitors come to find suitable products for themselves or promising projects, and weight loss and slimming, is the most attractive project at this time of the year.
Exhibitors introduce weight loss products?
For the relevant qualifications of the exhibitors of this conference, Mr. Sheng said, "These exhibitors are not giving us money to let them exhibit, our exhibitors will provide all the relevant qualifications, such as the most basic business license, legal person, ID card copies, etc." He said that for different industries or different areas, companies will also be required to provide safety production license or third-party production license.
People experience dental instruments?
The reporter observed that many exhibitors' advertising slogans are very eye-catching and appealing, and Mr. Sheng said, "The quality of the products is unquestionable." He said, as the organizer, will review the exhibitors' advertising slogans, firstly, it will determine that the advertising must be legally compliant, and secondly, it will also determine that, the advertisement must be in line with the enterprise's situation, and false propaganda is not allowed.
In order to better monitor exhibitors, Mr. Sheng also said that any exhibitors with "guaranteed" taglines will sign agreements with consumers, and the organizers will eventually ask for backups of the agreements.
The exhibitors at the show put up eye-catching banners?
Talking about the show, Mr. Sheng said feedback from exhibitors and the public would be collected after each show to make improvements for future shows.
The conference lasted three days, and according to incomplete statistics on the two days before the meeting, the flow of people on a single day had exceeded 30,000 people, to which Mr. Sheng said confidently, "We have a good foundation and resources in the whole industry, so the flow of exhibitors and visitors to the conference is very considerable." Mr. Sheng also said that their exhibition is highly professional compared to the whole industry, which is why it is more attractive.