Brand Finance, a British brand evaluation organization, has released the "Deutschland 100 2021" (Deutschland 100 2021), a list of the top 100 German brands. Mercedes-Benz is at the top of the list for the second time in a row, Deutsche Telekom is in second place, and Volkswagen is in third place.
The total value of the top 100 German brands is 457.4 billion euros. Among them, seven automotive value of 171.47 billion euros, accounting for 37.5%; three telecom brands 45.41 billion euros, accounting for 9.9%; 10 retail brands 41.18 billion euros, accounting for 9.0%; four engineering and construction brands 37.60 billion euros, accounting for 8.2%; five insurance brands 29.49 billion euros, accounting for 6.4%; six science and technology brand value of 21.09 billion euros, accounting for 6.4%. 21.09 billion euros, accounting for 4.6%; 4 apparel brands 17.75 billion euros, accounting for 3.9%; 6 logistics brands 16.35 billion euros, accounting for 3.6%; 5 utilities brands 12.09 billion euros, accounting for 2.6%; and 5 chemical brands 11.38 billion euros, accounting for 2.5%.
Rank Brand Category Brand Value
1, Mercedes-Benz (Mercedes-Benz) Automotive 49.570 billion euros / -15.6%
2, Deutsche Telekom (Deutsche Telekom) Telecommunications 43.510 billion euros / +20.6%
3, Volkswagen (Volkswagen) 40.31 billion euros / -1.3%
4, BMW (BMW) 34.435 billion euros / -5.8%
5, Porsche (Porsche) 29.223 billion euros / -4.6%
6, Siemens ( Siemens Group) engineering and construction 17.577 billion euros / -2.9%
7, Allianz (Allianz) insurance 17.201 billion euros / -23.3%
8, Bosch (Bosch) engineering and construction 15.649 billion euros / -11.6%
9, SAP (SAP) Technology 15.317 billion euros / +2.5%
10, Audi (Audi) Automotive 14.632 billion euros / -4.5%
11, Aldi (Aldi, Aldi) Retail
12, Adidas (Adidas) apparel
13, Lidl (Lidl) Retail
14, DHL (DHL) logistics
15, BASF (BASF) chemicals
16, Nivea (Nivea) cosmetics and personal care
17, Fresenius (Fresenius) health care
18, Munich Re (Munich Re) insurance
19, E.ON. ON) utilities
20, Zalando retail
21, Bayer (Bayer) pharmaceutical
22, Edeka (Edeka) retail
23, Puma (Puma) apparel
24, Hannover Re (Hannover Re) insurance
25, Hochtief engineering and construction
26, Delivery Hero retail
27, the German Federal Railways (DB) logistics
28, Deutsche Post logistics
29, Kaufland retail
30, Deutsche Bank (Deutsche Bank) banking
30, Deutsche Bank Deutsche Bank (Deutsche Bank) banking
31, Ergo (Ergo) insurance
32, Continental (Continental) tires
33, Infineon (Infineon Technologies) technology
34, Uniper utilities
35, TUI (TUI) tourism and leisure
36, Linde (Linde) chemicals
37, MAN (MAN) automotive
38, BayWa (BayWa) food
39, Knorr (Knorr) food
40, Lufthansa (Lufthansa) aviation
41, Schwarzkopf cosmetics and personal care
42, DZ Bank bank
43, Metro retail
44, Versicherungskammer Bayern insurance
45, 1 &1 IONOS technology
46, ThyssenKrupp (thyssenkrupp) mining, steel
47, Hugo Boss (Hugo Boss) apparel
48, 1&1 Drillisch Telecom
49, Opel (Opel) cars
50, Merck ( Merck KGaA pharmaceuticals
51, Commerzbank banking
52, Netto Marken-Discount retail
53, HeidelbergCement engineering and construction
54, Baden-Württemberg Energy (EnBW) utilities
55, Wanderlust (Media Markt Saturn) retail
56, Evonik (Evonik) chemicals
57, Schaeffler (Schaeffler) automotive parts
58, Aptamil (Aptamil) food
59, Persil (Persil) household products
60, Covestro (Covestro) chemicals
61, Prosieben media
62, Jacobs (Jacobs) soft drinks
63, the Rheinland Group (RWE) public **** business
64, Dr. Oetker ( Dr. Oetker Food
65, HypoVereinsbank Bank
66, Brenntag Chemicals
67, Schwabisch Hall Bank
68, DZ HYP Bank
69, Henkell Sparkling Wine and Henkell (Henkell) sparkling wine and wine
70, Hapag-Lloyd logistics
71, Vonovia real estate
72, DekaBank (DekaBank) bank
73, TeamBank bank
74, Siemens Energy (
79, Montblanc (Montblanc) clothing
80, Dial household goods
81, Hamburg Sud (Hamburg Sud) logistics
82, Linde Material Handling (Linde Material Handling) technology
83, Silk (Syoss) ) cosmetics and personal care
84, Deutsche Postbank (Deutsche Postbank) Bank
85, Ovit (Arvato) Business Services
86, Freenet Telecom
87, Bechtle (IT Services) IT services
88, Sandoz Pharmaceuticals
89, Mtu Aero Engines Aerospace and Defense
90, Sixt Car Rental Services
91, Jagermeister Spirits
92, Sat.1 Media
93, Landesbank Baden-Württemberg Landesbank Baden Wurttemberg (LBBW) Bank
94, Osram (Osram) Technology
95, Flower (Fa) Cosmetics and Personal Care
96, Hella (Hella) Automotive Parts
97, Beck (Beck's) Beer
98, Coca-Cola (Coca-Cola) Beer
98, Coca-Cola (Coca-Cola) Beer99, Coca-Cola (Coca-Cola) Beer
100, Coca-Cola (Coca-Cola) p>
98, Cancom IT services
99, Leoni technology
100, Helaba bank