Contents of the investment manual include:
1, industry outlook
Industry analysis refers to the principle of economics, the comprehensive application of statistics, econometrics and other analytical tools on the industry's economic operation, product production, sales, consumption, technology, industry competitiveness, the market competition pattern, industry policy and other industry elements for in-depth analysis, so as to find out industry The internal economic laws of the industry's operation, and then further predict the future trend of the industry's development.
2, product outlook
Product design is not a new industry, but is more and more attention by major companies. The main task of product design is to meet the user's needs through careful design, and user needs are mainly three main aspects: one is the practical value, the second is the satisfaction of the product's appearance, the third is to have some emotional response to the product.
3, the company
Companies are limited liability companies and joint-stock companies established in China in accordance with the company law, is a profit-oriented enterprise legal person. It is adapted to the needs of the market economy socialized mass production and the formation of a form of business organization.
4, the company's vision
Enterprise vision: reflects the entrepreneur's position and beliefs, is a concept in the minds of the top managers of the enterprise, is a vision of the future of these top managers of the enterprise. It refers to the enterprise's long-term aspirations and future conditions, the blueprint for organizational development, reflecting the organization's eternal pursuit. Corporate vision is the embodiment of the development direction and strategic positioning of the enterprise, focusing on the eight areas of business management, rapid improvement of the CEO's own leadership and management capabilities to achieve the purpose of promoting the growth of the enterprise.
The Investment Manual is a promotional material that utilizes a large amount of information and concise introductory statements to attract businesses. The use of the "investment manual" to fully pull the heartstrings of the middlemen who want to make a profit, in order to achieve the desired purpose. Because, the manual is often the second time to the middlemen to convey information, than the investment advertisement contains much larger amount of information, will give the businessmen to send a more intense stimulus. Whether or not to be attracted to the eyeballs "put bright" sprouted out of the idea of further exploration, is to judge the manual design and use of the success of the measurement standard.
So in the design of the "investment manual", we have to pay special attention to which there are key points: the length of the structure can not be omitted, the industry background, corporate profile, the core concept of the product, the operation mode outline, the profitability of the concept of projection, investment policy analysis; graphic design, printing to reflect the high-grade, strong strength, and the enterprise to the success of the project to do a great determination; the organization of the text should be hazy to seek perfection, the statement requires a high degree of distillation Perfect, the statement requires a high degree of refinement, highlighting the highlights to enhance the attractiveness, and do not need to write up all the details of the enterprise, to see the end, sucked in and keep the secret, so that the businessman born to the idea of coming.