Brochure is usually a page layout with words, pictures and design elements as the main elements, aiming at conveying the characteristics of enterprise concept, product or service information, trademark, new cooperation quality and so on. It is an important marketing tool, which can improve brand image, promote sales and communicate with potential customers. The following are the basic elements that need to be included in the manual:
Enterprise information
First of all, the brochure should contain enterprise information, such as enterprise name, business scope and so on. This can give potential customers a general understanding of your company and leave an impression when they continue to consider other information in the future.
Product or service introduction
Secondly, your brochure needs to introduce the products or services produced by your enterprise in detail, and clearly point out the advantages, characteristics and quality of the products/services, so that customers can understand the product performance more intuitively and build confidence.
Company history
The brochure should also include the history of the company, especially the milestones that have evolved to the present stage, and the actual winning direction. This can help build brand trust and show the company's concrete achievements, and clearly express the company's value with future planning.
Project case
By inserting previous cases into the brochure, you can show your customers' previous work and the company's achievements in solving problems, promoting business and contributing to industrial competitiveness.
contact information
Finally, don't forget to provide contact information for potential customers. Please make sure that your manual contains telephone numbers, e-mail addresses or other easily accessible contact information, so that customers can contact you more conveniently.
To sum up, a complete brochure should highlight the whole corporate image and overall concept, realize clear exposition and demonstration, realize smooth interaction and close contact, and expose the company's innovation benefits with the same emphasis and ideas, with obvious concise structure, solid source foundation, clear layout, L-shaped, ... and other distinctive aspects. Establishing such a brochure that can win consumers' reliable trust and emotional feedback will cooperate with the creators to express their hope and pride in decisively promoting future sales targets.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.