After a new job is given by the leader, that is why it is so important to have a work plan in advance. A work plan guides the work and promotes the work. What should you do to be more comprehensive when writing a work plan? According to your needs, I have carefully organized a short e-commerce work plan sample, welcome to collect this site, and pay attention to the site updates!
E-commerce work plan short Part 1As the e-commerce group was formally established in the first year, I believe that this will be an exciting year, will be the harvest of the year, in order to do a good job of this year's work, I am now on our work throughout the year to do a simple overall planning to determine the objectives and summarize the experience of the process to make our work ultra-targeted to complete. Specifically to build xx flagship store and weibo public account two platforms, maintenance of these two platforms, and through the construction and maintenance of the two platforms to enhance the company's image and brand value.
First, xx flagship store marketing
As e-commerce continues to grow rapidly over the past few years, the society has gradually formed a new trend, that is, everyone began to believe in e-commerce and rely on e-commerce. Many companies began to use the existing e-commerce platform as an entry point for e-commerce to join the army of e-commerce, such as the most popular xx mall on the flagship store of many enterprises, and even has been considered to do a lot of e-commerce limitations of the coatings industry has also been overcoming those obstacles to the start of the construction of e-commerce work. Since 20xx, there are a lot of paint industries building their flagship stores on XX and continue to work hard and make great achievements in these two years, such as Lipang, China Resources, Dolores, Carpenter, etc. Therefore, Batiste Group, as the largest paint manufacturer in China, is the largest paint manufacturer in the world. Therefore, the Borders Group of companies as a senior strength of the paint industry must also have a belong to their own xx mall, and become a real significance of the existence of this group!
1, apply for xx flagship store.
The first thing to do in the New Year is to apply for the establishment of the Borders Group of companies belonging to the xx flagship store, this is the first step towards e-commerce as a group of companies must decisively and quickly make a decision, because I believe that only to do in order to have a chance to succeed.
2, xx flagship store for the overall planning.
After the store application came down we began to store a series of matters for the overall planning. First of all, the store will be product positioning and functional positioning, what products are sold in the store, how to price, this will become the key to our success or not; secondly, the store's decoration and layout will become a big problem, need to be both innovative and practical. Third, for store promotion and sales this will be the top priority, which we need to spend the least amount of money to achieve the best results, is the most important thing for all the people doing e-commerce, for this piece of e-commerce is also the core of our work, because it will be directly related to the interests of the company. Regardless of that step, our group's goal is to minimize resources for the group to maximize the benefits of the starting point, because we are Borders, but also here I hope that Mr. Fang and the leaders believe us and support us!
Although we started much later than others, but we can also turn this into our advantage, after they fought for so long left a lot of good subjects for us to use, let's say to participate in e-commerce products, let's say that the sales promotion of the product will become our wealth!
3, xx flagship store sales model and after-sales status and solutions.
The paint industry into the e-commerce there are certain obstacles, mainly including after-sales construction and the company's own traditional sales model. The traditional sales model of the paint company is generally in the form of regional agents, this form leads to the company's same product across the country for the price is not uniform, and the various regional products can only be sold within the scope of belonging to, if the cross-regional sales will trigger the dealer's boycott, if the company set up a flagship store will be the product will be sold from the company to all parts of the country, and dealers around the world can't understand the words are bound to be Become an obstacle to the company. After-sales construction has become an obstacle because: paint sold out must need to have a oiler to help construction, but the paint industry has been an infamous rule is that the oiler can get a certain amount of rebate in the paint sales, but if the consumer directly from the Internet enough to get the paint will certainly not be able to give rebates to the oiler, then the oiler may not be so serious about the construction of this piece of responsibility can also lead to the consumer is difficult to find a construction man and a series of problems. Construction of a series of problems, this will naturally become our after-sales problems, and if not handled well may have a certain impact on the brand!
e-commerce work plan sample short Part 2First, the purpose of teaching
To enable students to understand the basic content of the study of e-commerce as a whole, to recognize the development trend of e-commerce, e-commerce operation of the social and technological environments, to master the basic theory of e-commerce, e-commerce information collection and sorting methods, network marketing Strategy and promotion methods, master the theory and process of electronic payment, network transaction security basic ideas and methods, basic principles of logistics and other content. Through the study of this course, students should be able to establish a solid professional thinking, firmly believe that e-commerce represents the future direction of development of business activities, and through the relevant experiments to train students to independently engage in e-commerce activities of the comprehensive ability.
1, know the nature of e-commerce course, status and existence of value. Know the scope of the study of this discipline, the purpose of learning, system structure, history and future development trends.
2, understand the basic principles, basic concepts, basic methods and basic skills of this discipline.
3. Master the use of various methods in practical work.
4. Learn to utilize the methods, principles, concepts, and skills learned to actually carry out practical operations, deal with some of the basic business, and improve students' ability to analyze and solve problems.
Second, the course features
1, the course to management perspective to show students a complete, systematic e-commerce knowledge system, reflecting the business applications, emphasizing the analysis of the business model, the students through the study of the course, the ability to introduce the enterprise e-commerce model to the user, and user needs into the enterprise e-commerce model.
2, emphasizing case teaching, innovative use of the "five models" of e-commerce cases for systematic and comprehensive analysis, and case analysis and discussion into the class practice teaching.
3, emphasizing the sense of innovation and entrepreneurship, encouraging students to innovate e-commerce business models, and encouraging students to start their own businesses.
3. Teaching Methods
Classroom lectures are the main focus, and of the 48 hours, 28 hours of lectures, 16 hours of experiments, 2 hours of classroom discussions, 2 hours of exercises, and 2 hours of review maneuvers.
This course all use multimedia teaching, make full use of animation, video, software and other resources, so that students are immersed in the situation, so that students are easy to accept.
E-commerce work plan sample short Part 3
With the full popularity of the network, the establishment of the Department of Electricity has been the inevitable trend of our company, so the company also plans to complete the establishment of e-commerce department work this year.
First, the reasons for the establishment of e-commerce department
1, e-commerce cost is low, eliminating a lot of sales of intermediate links;
2, e-commerce is directly facing the consumer, the information feedback in a timely manner;
3, the contact group is wide, the development of the network so that the company's products to contact the consumers around the country;< /p>
4, the company's products to contact the consumers across the country.
4, enhance the company's visibility, increase the exposure of the company's products;
5, distribution channels are wide, sales are easy to enhance; (Shu Xin tea more than 6 million, bamboo leaf green does not do promotions of more than 2 million, Sipu Tea 10 million)
6, xx, xx mall, xx.com, xx.com, and other online shopping platforms have been y rooted.
7, the company's website, microblogging are required to specialize in management and maintenance, the major portals also need professionals to promote.
Second, the duties of the Department of Electricity
1, optimize the company's network image, is responsible for the management and maintenance of the company's website, timely updating, and provide technical support.
2, construction, operation, management xx mall, xx, xx and other third-party distribution platform.
3, expand online distribution platform, complete the network sales channel construction work.
4, management and maintenance of each enterprise microblogging, increase the popularity of microblogging, do daily updates. In the major forums, portals to send soft, company news, etc., to expand the exposure of the enterprise.
5, with the marketing department to complete the product design, advertising picture modification work.
Third, the x quarter work plan
x month,
1, recruiting personnel, as soon as possible, the artwork, copywriting, customer service, the three positions in place, and to new employees to carry out systematic job training;
2, recommend the production, to select the existing products on the shelves;
3, Product text I want to re-organize the writing, as soon as possible after the product shot landscaping treatment;
4, the development of the Department of Electricity work system, the job duties of each position, the process to be compiled in the book; the implementation of the details, such as the number of microblogging every day to publish the number of posts published in the forums should be implemented into the completion of the task;
5, the site's daily updates and maintenance;
x month<
1, e-commerce department was basically established, according to the situation to revise the work system and the duties of each position process;
2, Taobao store on track, appropriate to do the station to promote, and increase sales;
3, Taobao C store a new revamp, store, product descriptions from the new design, for the future opening of the Tmall to do preparations;
4, localized revamping of the website, the Message board from the new design, increase the interactivity of the company and consumers; plans to build a new corporate mall website, implanted into the company pipe network;
5, microblogging, forums regularly publish soft text, and SEO optimization analysis of the site;
x month
1, in the major websites to promote, in order to celebrate the New Year's Day, Chinese New Year, to do the pop-up specials to open up the market and increase the Popularity; get ready
2, for the arrival of the Spring Festival sales season, will be in Baidu, Google, Taobao, Jingdong, microblogging, forums, and other major portals to carry out a substantial amount of promotion, triggering the market, increase the store and product awareness;
3, artwork for a large number of promotional image production, the promotional design of the specials, copywriters should be promotional softwriters to write special products
Fourth, the need for the company's support
1, the recruitment of personnel, artwork and copywriting is the core staff of the Department of Electricity, so it should be implemented as soon as possible;
2, the training of new employees, the need for the Ministry of General Organization of the training materials; the quality of the quality to be guaranteed;
3, in order not to conflict with the traditional channels, need to be a separate Design a series of online shopping products, specialized in online sales, hope to get the support of the Ministry of Marketing;
4, the shipping staff temporarily do not need to recruit, but need to get the support of the warehouse cooperation;
5, the office space needs to be planned from the new, the establishment of a separate department, the customer service staff need to be in the company's dormitory in a separate room, and equipped with computers and the network;
6, the xx Promotion, the promotion of major portals need financial support;
7, the monthly department to apply to the company 1-2 ultra-low-price pop-up products, the purpose is to enhance sales, increase popularity, detonation of the market, I hope the company can support.
e-commerce work plan sample short Part 41. build e-commerce brand online communication "base station"
brand as the core of the marketing activities of the enterprise publicity point, how to better access to consumers on their own brand loyalty and trust is the key work of the enterprise in the marketing before the implementation of the e-commerce brand. The first is to make sure that you have the right tools for the job, and that you have the right tools. Select a few of the more suitable for their own enterprise product display, marketing e-commerce platform, to the brand's official website or brand in the mainstream e-commerce platform in the form of flagship stores to show out. But here we need to understand that the e-commerce platform is stationed in a large number of enterprises, the competition is naturally large, which requires time and energy to take care of the store, regularly adding promotional activities, membership points, SNS community and other elements, and slowly build up the enterprise online market in the "benchmark site".
2. I planning team training
At present, many enterprises have a kind of imagination is to ignore from the enterprise internal training professionals, the hope on the recruitment, the extravagant hope of recruiting professional planning I personnel. The most important thing is that we can't afford to lose the time and effort to get to the top of the list. In the strategic brand marketing, enterprise planning I personnel, need to be in the development process of the enterprise constantly learning and improving, after all, the Internet market is developing rapidly, ever-changing.
3. Promote the excavation of channels
E-commerce platform as a display and sales channels, brand building and brand marketing can play a certain influence, but want to enhance the brand awareness and influence of the enterprise through the Internet and ultimately realize the value of the marketing is still not enough. In brand marketing, news media releases, word-of-mouth interactive marketing and accurate advertising are not to be ignored by enterprises to promote the way to plan the program "e-commerce brand operation program".
4. Brand effect assessment
How to monitor the effect of brand marketing and promotion is the biggest headache for every brand operator, the Internet as a brand publicity. As a carrier and platform, it has its own superiority, and its communication effect is measurable. 99click, as a domestic Internet marketing analysis service provider, has been committed to providing customers with comprehensive Internet marketing monitoring, analysis and consulting services, as well as e-commerce website operation analysis services since 20xx. Its unique saas service model also provides more convenience for users to save more space. 99click has won the favor of customers by virtue of its advanced technological advantages, accurate and stable data, and positive localization thinking. At present, it has established cooperative relationships with more than 1,000 companies.
First: quality is life
Second: a secure payment platform
Online shopping is the most worrying for consumers in addition to product quality is the security of the funds, although many small and medium-sized e-commerce sites can be cash on delivery, but there is no doubt that there is pressure on the merchants, and more or less still choose to pay first and then ship the way. With the frequency and popularity of Alipay in the country, has been accepted by more consumers, many users are not willing to go to the physical store to buy things, one does not want to go out two is not willing to queue up to buy a single.
Third: distribution to be safe and fast
As consumers are also concerned about the self-bought baby when to, online shopping is a big charm, giving a person a kind of expectation, if the user is late to receive the product or receive the product found to have been damaged, there is no doubt that the site will leave a bad impression of the product to the after-sales increase the burden, and the next time you do not dare to come back to buy things.
Fourth: good service
Small and medium-sized e-commerce site to achieve brand marketing is an important part of the establishment of word of mouth, through the power of word of mouth to allow users to help publicize, viral marketing. Therefore, in the reception of consumers to be patient, to provide warm and thoughtful service, so that users have a happy and pleasant shopping experience, leaving a good impression of the next time you will come back, but also to the site to bring more sources of customers.
Fifth: constantly launch new features
Small and medium-sized e-commerce sites are many fixed procedures and templates, the same tone, consumers have been aesthetic fatigue, if you can constantly launch new features, improve a variety of services, so that consumers know that your site is constantly growing, you can keep up with the times, you will remember your site, have time to look at whether there is something new! It happens, the new and the old is not only used to describe men, all consumers have this characteristic.
E-commerce work plan sample short Part 520__ the first half of the e-commerce department to focus on the e-commerce department to play the role of the pivot of the top and bottom, contact the left and right, coordination of all parties. Below, on behalf of the e-commerce department, I will report on the work in the past six months as follows:
First, the construction of the network platform
1, the acquisition of the Tianrongxin network is more secure, and at the same time can be effective with the subsidiaries to facilitate contact.
2, the configuration of high-end clients, so that the efficiency of each department.
3, optimize the company's network lines.
Second, the construction of the site
E-commerce department in the construction of the site into the design of the preliminary stage, through this platform, so that the company can make full use of network resources, to carry out e-commerce activities, and the customer to facilitate communication, to establish a corporate image, and take the initiative to capture the market and so on played a positive role.
Third, the company's 400 customer service hotline
The company in order to facilitate effective contact with the subsidiaries, departments and customers, the opening of the 400 customer service hotline, through this way, to enhance the company's image, expanding the scope of application of the company's business to improve the efficiency of the office, so that the company's group unity of the development of a new era. new era.
Fourth, there are shortcomings and problems
1, the company's network platform construction is currently not perfect, to use the existing network equipment and technology to further improve up.
2, the company's website construction now can not meet the company's requirements, as soon as possible to meet the company's target requirements.
3, the company's customer service phone is currently in the simple use of the stage, to develop all the functional modules, so that the work efficiency.
E-commerce Department of the second half of the work plan
1, in the second half of 20__, continue to optimize the existing network equipment and lines.
2, plans to buy UpS uninterruptible power supply, to ensure the normal use of the server, the budget is about 10,000 yuan.
2, website construction, office automation software, mailbox system, customer management system construction.
Customer service hotline 400 - has begun to enable, and now the development of interoperability with the website, customer service platform, and in the second half of the trial stage, the budget is about 10,000 yuan.