1. Form serves function
Before considering the design of a booth, it is important to first define the function that the booth needs to fulfill: what exhibits need to be displayed? How many visitors are expected to be attracted? Is there a need to set up an information desk, a demonstration area, a recreational area or an office area? How much storage space is required?
2. The design should be in line with the company's image
? Booth design is a concrete expression of your company's image, so you should carefully consider the message you need to convey (e.g., do you want to appear friendly and customer-centered, or dignified, high-tech, or positive and progressive?) ) and communicate it clearly to the designer. Exhibitors who need to decorate their stands need to pay particular attention to the graphic design, as the last-minute choice of cheap decorative materials often detracts from the company's professional image.
3. Avoid psychological barriers
The more open the booth, the more likely it is to attract visitors. Desktop design is often prone to form psychological barriers and should be avoided as much as possible.
4. Do not deliberately guide the flow of people
Walking around freely is one of the basic principles of excellent booth design. If too deliberately control the flow of people around the booth, it is likely to ignore the more important purpose of communication with customers.
5. Use dynamic to stimulate interest
Dynamic exhibits are more eye-catching than static exhibits. If a live demonstration of your product or service is not possible, try to create other forms of dynamic effects for your booth (e.g., using lighting, audio-visual effects, or rotating signage and displays).
6. Height increases visibility
Higher booths can attract attention from a distance, and it is not necessarily very expensive to increase the height of the booth. At the same time, some of the positions of the high booth may also enable the audience to look down on you from a high place. In short, all design elements should be used to maximize the attractiveness of the booth.
7. State your business clearly
Don't assume that everyone will know what you do just from your company name. Therefore, if your company is not yet a household name, or if your display does not make it obvious what you do, then you should make it clear in the form of a specialized graphic.
8. Promote benefits rather than technical specifications
Exhibits should be centered on the needs and problems they address. Do not drown the benefits of the product to the customer in a long technical statement. If your product is the fastest, quietest, most durable or most economical on the market, say so. And specific technical data can be left to the product description information in detail.
9. Make sure the text is easy to read
Text information should be placed at or above the audience's eye level. A combination of upper- and lower-case fonts is easier to read than all-caps; if the text is long, try to use short sentences, subparagraphs, and loosely spaced fonts.
If it's new, just say so!
"New" is one of the most powerful advertising words. If you have a new product in your exhibit, it should be clearly highlighted in your booth.
The above answer is quoted from the Hornet Exhibit Design website!