Based on the development and construction needs of the upgraded version of Chinese cities, Fosun Real Estate has put forward the "Hive City", a modular program that combines "industry and city as one". By importing core industrial resources as the core of construction and introducing related derivative resources and life service functions, it creates a new type of urban area with free combination of modules, forming five categories of hive products: big finance, big health, big culture, big tourism and big trade. Relying on Fosun Group's global investment network in insurance, banking, securities, equity investment, asset management and other fields, Fosun Real Estate provides the city with three series of products, namely financial buildings, financial centers and financial cities.
Financial Building product focuses on high-capacity financial office buildings around the world. 2013, Fosun Group spent 5 billion yuan to acquire Lloyds Chambers in London's City of Finance and Two properties in New York's Manhattan One Chase Manhattan. 2014 January, Fosun Group announced that it had successfully bid for Portugal's largest insurance group with 1 billion euros, obtaining the global financial property asset package.
Financial center products, relying on Fosun Group's global investment network in the fields of insurance, banking, securities, equity investment, asset management, etc., supporting the development of various services in the financial industry, to create financial center products represented by the Shanghai Bund Financial Center. Focusing on urban healthcare functions and creating urban health landmarks, Fosun Group has made every effort to build two series of products, namely, urban health service complex and health city.
The Great Health Hive utilizes Fosun Pharma's whole industry chain capabilities in the fields of pharmaceutical research and development, manufacturing and sales, device diagnosis, and medical services. Together with Fosun Pharmaceuticals, Fosun Real Estate is working closely with Fortress, the largest pension investment organization in the United States, Alma Lasers, an Israeli laser beauty company, and United Family's high-end hospital service brand. The product will integrate medical center, health therapy, convalescent resort, health business, pharmaceutical research and pension functions. The "Big Culture Hive", which focuses on exploring the city's cultural characteristics, is forming three major product categories: urban complexes, business-tourism-cultural complexes, and urban cultural districts.
The urban complexes represented by Starlight Plaza and Fudi Vitality City are targeting the consumption of the urban middle class and creating urban office and residential communities.
The urban cultural district product, which serves the demand for cultural upgrading of the city in the future, integrates cultural creativity, traditional Chinese arts, media and animation, performing arts showrooms, film and television entertainment, fashion experience, etc., and combines with Fosun's invested resources of overseas brands to provide the city with a mega cultural function gathering area. Big Tourism Hive" - Focusing on the demand for tourism and leisure after the upgrading of cities, and with the development capability of natural and human resources as the core, Fosun Real Estate launches "tourism towns" and "theme towns" around the core cities and scenic areas. Fosun Real Estate has launched two product series, namely "Tourism Town" and "Theme Resort" around core cities and scenic areas.
In 2010, Fosun Group invested in the world's largest one-stop resort hotel chain - Club Med Group of France, and in 2013, it initiated the privatization of Club Med; in 2013, it invested 10 billion yuan in the world's third Atlantis Resort and Spa, which settled in Sanya, Hainan. "Big Material Trade Hive" - Focusing on the city's logistics and trade functions, and closely interacting with Internet e-commerce, Fosun Real Estate has developed three major series of products, namely Smart City, Sky Trade City and Wonderful Plaza.
As a partner of Alibaba, Fosun Real Estate invested in the construction of China's intelligent backbone logistics infrastructure, Cainiao Network, in 2013, and is actively making a national layout in the field of cold chain logistics.
With "Great Trade" as the core, Tianmao City represents the products of prefecture-level urban logistics and trade centers, integrating five main functions, such as life, commerce, industry and trade, urban business, and civic activities.