One, the development of the scenic area to limit the flow of
①Based on the need to protect cultural relics, the implementation of specific scenic spots in the country to limit the flow of tourists.
△ In 2003, the Potala Palace in Tibet took the lead in limiting the flow of visitors, receiving 850 people per day, receiving 2,300 people per day in 2008, and receiving 4,000 people per day in 2015;
△ In 2005, the Mogao Grottoes in Dunhuang limited the flow of visitors to 2,000 people per day, and adjusted the upper limit of the number of people receiving in 2013 and 2014 twice, respectively, to 5,800 people and 6,000 people. .
②Based on tourism law and the safety of tourists, many places to implement flow restrictions.
△2013 "People's Republic of China *** and the State Tourism Law" was released and implemented, "Tourism Law" clearly stipulates: "Scenic spots to receive tourists shall not exceed the scenic area competent department approved the maximum carrying capacity. Scenic spots shall announce the maximum carrying capacity approved by the competent department of scenic spots, and develop and implement a program to control the flow of tourists."
△ In mid-July 2015, the National Tourism Administration (NTA) announced for the first time the maximum carrying capacity of 5A scenic spots in 31 provinces and cities across China for receiving tourists.
△ 2015 National Day holiday, the Forbidden City in Beijing, Sichuan Jiuzhaigou and other 16 well-known scenic spots for the first time in accordance with the maximum capacity standards for the implementation of scientific flow restrictions, these scenic spots through the flow restriction measures, through the major holiday tourism peak, reception services have won the praise of tourists.
Two, the focus of the flow of tourists in the scenic area
①Full understanding of the positive significance of the flow of scenic areas to avoid the scientific management of the economic benefits of the left.
Implementation of the scenic area to limit the flow, in the short term or a specific node, will inevitably affect the scenic area income. However, from a comprehensive point of view, the management of the Furetai scenic area believes that the flow restriction is one of the effective means of protection of the scenic area, which can enhance the scenic sightseeing experience and promote the benign development of the scenic area economy.
First of all, the scenic spot to limit the flow of effective protection of various types of tourist resources and equipment and facilities, is conducive to the reasonable operation and management of the scenic area. At the same time, we also need to see, over the scenic spot carrying capacity of the passenger flow part, in addition to significantly enhance the scenic area of the management costs, but also on the scenic area resources will cause additional loss or even uncontrollable accidental damage, and many valuable cultural heritage and natural landscape once damaged, the consequences are unable to use money to measure.
Secondly, overloading the flow of scenic spots will increase the chance of accidents during tourism. Although there is a chance of tourism accidents, but there is a necessity in chance, and I am afraid that the harm caused by a chance is not compensated by the interests of overloaded tourists. Thirdly, the scenic spot to limit the flow of tourists in the scenic area to provide a comfortable and pleasant visiting experience, enhance the satisfaction of tourists, but also increase the brand reputation of the scenic area. This reputation, non-advertising marketing effect can be achieved, in the scenic area to bring continuous flow of visitors at the same time, will inevitably bring a steady stream of income for the scenic area.
②Choose a smooth channel to publish information bulletins to ensure that consumers' right to know.
Limit program must be more transparent, through the official announcement, client, electronic information screen, SMS, network, paper media, microblogging, microblogging and other means of timely issuance of limit notification, to ensure that tourists have enough time to make adjustments to the travel plan.
③Implement the reservation system, improve various facilities, and make full use of the network and big data to rationally regulate the flow of visitors.
Appointment system services have been implemented in many fields in China, such as the medical field and transportation field. In the field of tourism, in 2014, Tibet Potala Palace implemented online ticketing; in September 2014, the operation of 35 years of Mogao Grottoes ticket office to stop ticketing, the strict implementation of the reservation system, the maximum number of tourists in a single day to control the number of visitors in the 6,000; September 20, 2015 onwards, the Forbidden City, Beijing, for the qualified and legitimate travel agencies and casual visitors to the trial run of online pre-sale of tickets, the daily online pre-sale of the total number of limited to 40,000 people, the pre-sale of tickets. Pre-sale tickets are valid on the same day.
The implementation of the pre-sale system, the scenic area of the network payment platform construction is a test, the need to invest a certain amount of human and material resources. At the same time in order to better meet the needs of tourists, a variety of platform payment methods also need to be more widely used in ticket pre-sale.
④Split time limit flow and split lot limit flow combined use.
The Tibet Potala Palace scenic area, for example, the network booking all limited to the use of the afternoon, is fully embodied in the time limit flow, and tourists through the purchase of tickets after the computer will automatically be assigned a visit time slot, tourists do not need to change the ticket in the time slot, you can pass through the gates with an ID card, miss the time slot, the ticket is automatically invalidated. Apportionment of passenger flow per unit of time, to avoid the concentration of passenger flow, to reduce the damage to the scenic area.
In practice, some scenic spots in order to control the flow of people, only according to the scenic area in the instantaneous number of tourists to take the approach of slowing down the speed of ticketing, such as ten window ticketing to six or seven window ticketing, depending on the tourists out of the scenic area and then increase the number of ticketing windows.
Some foreign scenic spots, ticketing queue time is very short, but into the scenic area when the queue time is longer, generally the amount of tourists in the scenic area to remain unchanged, the number of tourists out of how many, and then into how many people. This approach may encounter some problems when used in the country, especially the lack of understanding of tourists.
Split-lot flow restriction, whether it is a restricted or unrestricted flow of scenic spots, scenic spots may exist bottleneck attractions - bottleneck attractions need to take the relevant facilities and management personnel to ensure that the total number of tourists does not exceed the instantaneous maximum capacity of this attraction, the most commonly used measures are one-way traffic, nine curved railing, and so on.
⑤Use of price leverage, reasonable adjustment.
Most scenic spots have off-season prices, there are very few scenic spots to implement the staggered price, there are some scenic spots introduced after 4:00 p.m. to enter the hospital preferential fares. In the case of some attractions can also be introduced earlier entry discount tickets, such as the general tourists are in the park before nine o'clock, then you can set the price before nine o'clock, which can divert some of the tourists.
6 Improve the visitor prediction system.
In the era of "tourism + Internet", the support of big data is very important some of the larger tourist attractions should be actively introduced into the Internet work mechanism, relying on big data to predict the behavior of tourists, at any time to grasp the dynamics of tourism in the coming period. Ensure that when the peak of tourists come to start the maximum carrying capacity warning mechanism, release the appropriate information to ensure that the scenic area of the tour order tourists' safety.
Third, the scenic spot tourism peak diversion
Some scenic spots rarely reach the maximum carrying capacity a few days a year, there is no need to implement the restriction of the flow, but in the holidays and summer vacations and other tourist peaks, in order to enhance the tourists' travel experience, to ensure that the scenic spot of the tour order and the safety of tourists, there is a need to carry out the appropriate diversion of the flow of the work.
Many scenic spots have multiple entrances, such as the Forbidden City in Beijing, Huangshan Mountain in Anhui Province, Longgong in Guizhou Province, and the Black Valley in Chongqing, where tourists are customarily concentrated at one entrance, and therefore should be diverted to other entrances during the tourist peaks through measures such as traffic guidance.
And there is only one entrance, especially through the transportation bus transit scenic spots, such as Jiuzhaigou, Yuntai Mountain, Wudang Mountain and other scenic spots should be adjusted through the transportation bus stop to the tourists to visit the order of course, the selection of these stops is to rely on many years of experience in the operation of the operation and under the model of scientific research came up with.
Many scenic spots, there are always so one or two attractions is a must-see attractions for tourists, in the diversion needs to be fully considered. Such as the Forbidden City's three halls, Jiuzhaigou's Norilang waterfalls, Mount Huangshan's Welcome Pine, etc., the scenic area of the diversion work, we must fully rely on intelligent tourism "Internet +" scientific and technological means.
The traditional "get off the car to take pictures, get on the car to sleep, go home and do not know anything" way of sightseeing tours have been unable to meet the needs of tourists, which is the performance of the maturity of the travelers, but also the tourism industry to upgrade the motivation. The demand for high-quality travel experience also determines that the scenic area must improve the traditional management, to limit the flow of tourists to streaming as a hand to enhance the quality of scenic services.