(pursuit)
First, Huawei's pursuit is to realize customers' dreams in the field of electronic information and become a world-class leading enterprise by relying on bit by bit efforts.
In order to make Huawei a world-class equipment supplier, we will never enter the information service industry. Through independent market pressure transmission, always activate the internal mechanism.
(employee)
Article 2 Serious, responsible and efficient employees are Huawei's greatest wealth. Respect for knowledge, respect for individuality, collective struggle and not accommodating meritorious employees are the inherent requirements for the sustainable growth of our cause.
[technology]
Article 3 We should extensively absorb the latest research results in the field of electronic information in the world, learn from excellent enterprises at home and abroad with an open mind, develop leading core technology systems in an open and cooperative way on the basis of independence, and stand on our own feet among the world's communication powers with excellent products.
(spirit)
Fourth, loving the motherland, people, career and life is the source of our cohesion. Responsibility, innovation, professionalism and unity and cooperation are the essence of our corporate culture. Seeking truth from facts is our code of conduct.
(benefits)
Article 5 Huawei advocates the integration of interests among customers, employees and partners. Strive to explore the internal dynamic mechanism of distribution according to production factors. We will never let Lei Feng suffer, and the devotees will get a reasonable return.
(culture)
Article 6 Resources will be exhausted, and only culture will be endless. All industrial products are created by human wisdom. Huawei has no natural resources to rely on. It can only dig out big oil fields, big forests and big coal mines in people's minds. Spirit can be transformed into matter, and material civilization is conducive to consolidating spiritual civilization. We adhere to the policy of promoting material civilization with spiritual civilization.
The culture here includes not only knowledge, technology, management and sentiment, but also all intangible factors that promote the development of productive forces.
(social responsibility)
Article 7 Huawei takes industry as its own responsibility, serves the country, rejuvenating the country through science and education, and makes contributions to society with the development of the company. Make unremitting efforts for the prosperity of the great motherland, the rejuvenation of the Chinese nation, and the happiness of yourself and your family.
Second, the basic objectives
(quality)
Article 8 Our goal is to meet the growing needs of customers with excellent products, reliable quality, excellent lifetime cost-effectiveness ratio and effective service.
Quality is our self-esteem.
(Human capital)
Article 9 We emphasize that the goal of human capital appreciation takes precedence over the goal of financial capital appreciation.
(Core technology)
Article 10 Our goal is to develop a world-leading electronic information technology support system with independent intellectual property rights.
(profit)
Article 11 We will set a reasonable profit rate and profit targets for each period according to the requirements of sustainable development of the cause, instead of simply pursuing profit maximization.
Third, the growth of the company.
(growth area)
Article 12 When we enter a new growth field, it should be conducive to improving the core technical level of the company, giving full play to the comprehensive advantages of the company's resources and promoting the overall expansion of the company. Only by conforming to the general trend of technological development, market changes and social development can we avoid big risks.
Only when we seize the opportunity, have new ideas, and are convinced that we can make unique contributions to our customers in this field, will we enter related new fields and have a broad market.
(increased traction)
Thirteenth opportunities, talents, technology and products are the main traction for the company's growth. These four forces interact with each other. Opportunities attract talents, talents attract technology, technology attracts products, and products attract more and greater opportunities. Increasing the traction of these four forces and promoting a virtuous circle between them will accelerate the growth of the company.
(growth rate)
Article 14 We seek to maximize the growth at a certain profit rate level. We must achieve and maintain the growth rate higher than the industry average and the growth rate of the main competitors in the industry, so as to enhance the vitality of the company, attract the best talents and realize the optimal allocation of various business resources of the company. In the electronic information industry, there is no third way, either to become a leader or to be eliminated.
(growth management)
Fifthly, we should not only pursue scale expansion, but make ourselves better. Therefore, senior leaders must be alert to the fragile and hidden shortcomings that long-term high-speed growth may cause to the company organization, and must effectively manage the growth. While promoting the company to become a large-scale enterprise quickly, we must make greater efforts in management to make the company more flexible and effective. Always maintain the coordinated development of momentum and hard work.
Fourth, value distribution.
(value creation)
Article 16 We believe that labor, knowledge, entrepreneurs and capital have created the full value of the company.
(knowledge capitalization)
Seventeenth, we adopt the form of converting into capital, so that the accumulated contribution of entrepreneurs' labor, knowledge, management and risk can be reflected and rewarded; Using the arrangement of equity to form the backbone of the company and maintain effective control over the company, so that the company
Sustainable growth. Knowledge capitalization, a dynamic property right system that adapts to technological and social changes, is the direction we are constantly exploring.
We implement the employee stock ownership system. On the one hand, Pratt & Whitney agrees with Huawei's model employees and forms the same interests and destiny of the company and employees. On the other hand, we will continue to let the most responsible and talented people enter the backbone of the company.
(form of value distribution)
Article 18 The distributable value of Huawei is mainly organizational strength and economic benefits; Its distribution forms are: opportunity, authority, salary, bonus, safe pension, medical security, equity, bonus and other personnel treatment. We implement the distribution mode of combining distribution according to work and distribution according to capital.
(principle of value distribution)
Nineteenth efficiency first, fairness and sustainable development are the basic principles of our value distribution.
Distribution according to work is based on ability, responsibility, contribution and work attitude. Distribution according to work should fully widen the gap, and the distribution curve should be continuous without inflection points. The basis of equity distribution is: sustainable contribution, outstanding talent, moral quality and risks taken. The distribution of equity should be inclined to the core and backbone, and the equity structure should be kept dynamic and reasonable. The proportion of distribution according to work and capital should be appropriate, and the increase and decrease of distribution quantity and proportion should be based on the principle of sustainable development of the company.
(Rationality of value distribution)
Article 20 We follow the law of value, persist in seeking truth from facts, introduce external market pressure and fair competition mechanism into the company, establish a fair and objective value evaluation system and constantly improve it to make the value distribution system basically reasonable. The ultimate standard to measure the rationality of value distribution is the competitiveness and performance of the company, as well as the morale of all employees and the sense of belonging to the company.
Types of business purposes According to the scope of their formation, the business purposes of an enterprise can be divided into macro, meso and micro business purposes.
1, the purpose of macro-scope operation refers to the social tasks that enterprises hope to undertake from the macro-level of the whole society and the social goals that can be achieved from it.
For example, there is a saying in the concept of Changhong Electric Appliance. Changhong takes national industry as its own responsibility? What is Changhong's goal? Revitalize national industry? Changhong should carry this banner and open up new opportunities for China's national industry. This is a long-term goal, which has the connotation of continuous extension in the development of enterprises, and there is no ultimate time point.
2. The business purpose of the middle view refers to the historical tasks that enterprises hope to undertake in their own fields and make due contributions to the development of their industries.
The business purpose has the characteristics of the industry, and the business field chosen by the enterprise remains unchanged, and its business purpose will not change. Enterprises should operate across industries, and their business objectives will change accordingly. Therefore, the business purpose of the middle level is closely related to the business field.
3. The micro scope of business purpose refers to the specific goals set by an enterprise for developing its own business.
For example, Haier Group's aim for its own enterprise is:
1) quality tenet: high standards, excellence and zero defects. It is required that each index in the design process is higher than the national standard, and the production is organized according to the international first-class quality. The measured values of main product indexes are better than the average level of developed countries, and the quality of products is required to reassure all consumers. Strictly control the purchase volume, and regard the logistics center as spare parts for the normal production and reserve of enterprises. Spare parts will never accept second-class products. The production process is refined and zero defects, a perfect inspection system is established, the most advanced international inspection equipment is introduced, and self-inspection, special inspection and random inspection are improved, and the inspection line extends to users' homes.
2) Purpose of scientific research and development: based on innovation, taking users as teachers, striving for perfection and pursuing perfection. The internationalization of technological innovation goals requires that technological innovation goals reach the international level in the discipline field. Users are teachers, market-oriented, turn users' problems into development topics, constantly innovate the market, guide consumption, meet users' potential needs, and constantly create the first and only.
3) Service tenet: Users are always right. In order to achieve the goal, a characteristic star service system, 24-hour on-site maintenance and 24-hour hotline are introduced. Identify users as parents and promise to be sincere to users forever. To achieve pre-sales service, we should truly introduce the characteristics and functions of products, answer questions for customers through patient explanations and demonstrations, try our best to let users know what they are doing, let users compare and choose in the purchase, and provide users with personalized design services.
The services sold in China are non-moving services where conditions permit, home delivery, installation in place, on-site debugging, demonstration and guidance, and a return visit within one month. Haier keeps close contact with users through computers and the Internet, solves problems in time, and makes up for 1% of possible mistakes with 100% enthusiasm.
The operating purpose of micro scope is instructive and operable, which is more concrete and realizable than that of macro scope and meso scope.
From the perspective of long-term development, the nature of business purpose is enterprise goal; In the short term, it shows what the enterprise wants to achieve in a certain period of time. Explain the enterprise's behavior on the basis of what ideas and concepts, and carry out various production and business activities of enterprises.
At a certain stage of historical development, under the guidance of the overall goal, enterprises may have many purposes and intentions, such as making contributions to society, demanding their own development, and obtaining economic benefits. These are the * * * nature of the business purpose of enterprises under the condition of market economy. Because without economic benefits, enterprises cannot develop and make due contributions to social progress. Under the premise of great universal significance, how to determine the specific business purpose of an enterprise has its specific significance.