Weimedicine general practice center & Clove Clinic
While Clove and Weimedicine's initial service positioning is different, but the return to the offline way can be said to be the same way, since 2016 the two Internet medical platforms have begun to build up their own general practice clinics.
The Clove Clinic, the offline clinic of Clove Park, began formal operations in January 2016, and Clove Park has become the first Internet medical platform to lay out its offline services. Clove Clinic is mainly set up in the internal medicine, surgery, gynecology, pediatrics and other general medicine departments, and provides pregnancy preparation program, anti-cancer program and health management services.
Subsequently, in December 2016, the Wei-Medic General Practice Center was officially launched, which integrates online diagnosis and treatment, remote consultation, and offline medical closed-loop operation, focusing on daily testing and management, and emphasizing analytical diagnosis and treatment and health maintenance. It also has departments of obstetrics and gynecology, pediatrics, traditional Chinese medicine and psychology.
Through the two offline clinics is the main business introduction can also be seen, the existence of its general practice center in addition to serving as a grass-roots center to play the role of triage, but more importantly, to provide health management services.
Weimedicine and Ding Xiangyuan have both formed their own insurance systems by partnering with external insurers, and combining insurance business with health management services is the deepest goal of both, which is to build China's HMO system.
An HMO (health maintenance organization) is a system that provides comprehensive medical services to actively insured people in a specific area for a fixed upfront fee, and this health management system has been a huge success in the United States. It has been the ambition of China's insurance companies and Internet healthcare platforms to build an HMO system in China.
To build an HMO system, insurance and hierarchical diagnosis and treatment are two indispensable components. Primary care clinics in the hierarchical diagnosis and treatment are an important pivot point for Ding Xiangyuan and Weimed to enter the HMO system.
New retail type
Yuemei Medical (yuemei.com)
Medicine and beauty, as a kind of medical behavior, can't be separated from the offline market, and the downward shift of the services of medical and beauty platforms is also in line with the trend.
Yuemei.com is the first company to build an offline clinic among medical beauty platforms, and its offline clinic, Yuemei Medical, was established in April 2016.
YueMeiMed relies on Internet online resources to acquire customers and coordinate the time of doctors and consumers to provide treatment services. Relying on Yumei.com's resource diversion and cost control, Yumei Medical is more efficient in integrating and operating medical resources compared with traditional medical aesthetic organizations.
This form of online traffic diversion + offline experience is also similar to the concept of new retail. The combination of new retail and healthcare is nothing new, the most typical is the pharmaceutical new retail.
The new retail medicine is realized by combining online medication consulting and tracking, chronic disease management, health care prevention and other services with offline one-on-one services, which improves user experience and stickiness.
Medical beauty is different from traditional pharmaceutical services because it has more consumer attributes, medical beauty new retail has a unique advantage, which is conducive to the continuity of online and offline services is also conducive to the transformation of the platform online users.
At the same time, online traffic, reviews and social networking further amplify the IP effect of the experts, bringing an increase in the unit price of services, and offline services can effectively enhance the ability to realize.
It is reported that Yuemoi Medical realized break-even in half a year of operation, and the operating income in 2017 reached more than 60 million yuan.
For Yuemei, this kind of offline exploration will also help it explore a new form of medical aesthetics, break through the surface with a point, forming the effect of educating the market, and paving the way for exporting its management system and corresponding infrastructure to the B side.
Doctors group opening all the mystery
Doctors multi-practice open to let the system of some doctors to let go of themselves, have gone out to sea. 2016 the first national doctors group was established so far, there have been more than 600 doctors group registration listed. The doctor's group wants to provide medical services of course can not be separated from the offline entity support, so the doctor's group also played the idea of opening a clinic.
However, there are certain disadvantages for doctor groups to open clinics. The advantage of the doctor's group is on the level of doctors, but the resources are far from the same. Medical equipment, instruments, and drugs require a strong supply chain to support, and if a doctor's group is completely responsible for them, the operating pressure and operating costs will be unimaginably large.
To address this problem, there are mainly two different solutions for physician groups:
Self-constructed
Bodejialian Outpatient Clinic (Bodejialian Physician Group)
First, let's start with the self-constructed clinic, Bodejialian Physician Group.
In 2017, the Bodega United Doctors Group outpatient clinic landed in the center of Shenzhen. The clinic and commercial health insurance cooperation can realize the commercial insurance payment, increasing the convenience of patients' medical treatment and at the same time can also do mutual diversion with the cooperative insurance agencies to develop the market.
The combination of insurance access and the inherent attributes of its physician group doomed the Bodega Group to follow the social trend of HMOs.
At present, Bodega Union has also laid out general practice and health management services, for which Bodega Union has specially created a "pyramid" model for the hierarchical training of doctors, which will form the basis of its future hierarchical diagnosis and treatment of talents at all levels, and will continue to establish surgical outpatient centers to form a clearly hierarchical network of medical services.
The lack of an offline multi-practice platform is a pain point for existing physician groups and doctors' freelance work, which is also a major factor in the layout of Bodega's offline physician group. However, the reason why Bodega has been able to build its own clinics still lies in the promotion of the third party.
In April 2017, Bodega United Physician Group received a 1 billion yuan strategic investment from New Wind Medical, a subsidiary of New Wind Horizon Investment Group. New Wind Healthcare is a healthcare and senior care infrastructure investment platform that has established a centralized IT, finance, marketing, training, construction, and procurement system that enables resources*** to be shared among its members to optimize operations, and can provide BODGUARD Physician Group with reliable healthcare resources and funding, as well as operational support.
***Helpful type
Sijun Surgical Clinic (Dr. Zhang Qiang's Group)
Unlike BODGUARD, Dr. Zhang Qiang's Group's first clinic, Sijun Surgical Clinic, is located in Hangzhou's Medical Mall, which is a more lightweight route. This is a more lightweight route.
Medical Mall leases space to other medical institutions and provides them with access to testing, pathology, ultrasound, and medical imaging departments, pharmacies, operating rooms, and other services. In addition to Medical Mall, Dr. Zhang Qiang's group also provides doctors' multi-practice services in multi-practice clinics and high-end private clinics.
This model minimizes the heavy asset investment of Dr. Zhang Qiang's group and greatly reduces its operating costs, while its own medical technology and services are fully amplified, highlighting the value of the doctors in the group.
This is also conducive to increasing the influence of doctors' groups, attracting more medical experts to join them, and further expanding their presence domestically and even internationally with high-precision breakthroughs.
But it is not easy to build a clinic, an offline clinic in the early stage of building at least need to invest tens of millions of dollars, so the ability to realize the self-built clinic of a: like dingxiangyuan, micro-medicine, yuemei this kind of, in the more considerable source of funds in the organization, or in the late stage or the listing of the pre-stage of the company;
The second: similar to the Bode Jia Lian group of such doctors itself, and does not have the basis for self-built clinic, but the company has been in the process of building a clinic. The second is: companies like BODGUARD Group that do not have a self-built base, but whose investors can provide reliable capital and resources and even operational system protection. Dr. Zhang Qiang's group has avoided the heavy asset investment of building its own clinics and opted for an asset-light model that greatly reduces the group's operating costs and risks, which is more suitable for most doctor groups at this stage.
Despite the difficulty of building clinics, the times have brought opportunities for the development of physical healthcare, and offline clinics have gradually become a windfall for investment. Insurance companies have been rushing into the medical market for the development of HMO (Health Maintenance Organization) and other insurance business, and medical management groups as well as some large companies in medical information technology have also begun to layout.
Doctors' multi-practices also need more offline multi-practice platforms to support them, which brings a good opportunity for the transformation of some Internet medical platforms that are weak in volume but have strong resource accumulation in a certain region. With the further fermentation of the social medical boom, all kinds of private clinics are also bound to accelerate the entry.