"My memory has dropped significantly recently. I remember things that are too far away very clearly, but recent things are always easy to forget. " In the cognitive training room on the eighth floor of the outpatient building of Chaoyang Hospital in Beijing, a 60-year-old man told his troubles to the psychological trainer. After understanding the symptoms of the elderly in detail, the trainer prescribed "digital medicine" for the elderly-a set of digital products with similar therapeutic effects to traditional medicines.
Implanted in the training room computer is a medical-grade product named Liuliunao, which is a cloud platform system integrating screening, evaluation, training, monitoring and management of cognition, speech and mental state. After training under the guidance of the trainer, patients can also take home the professional tablet computer implanted with the system and conduct independent training at home. Since the establishment of the cognitive training room last year, more than 400 patients have been treated, and many of them have greatly improved their mental state with the help of scientific treatment.
This small training room is a microcosm of Beijing's reform and opening up in the medical field. It is understood that Beijing Chaoyang Hospital, as the first hospital to build a collaborative innovation center between medical institutions and enterprises, has established a collaborative innovation center and a joint laboratory in cooperation with enterprises. In 2020, to overcome the impact of the epidemic, the joint laboratory work was steadily advanced, including joint innovation mode, patent application, application of achievements transformation, innovative introduction of medical service projects, "digital medicine" brain cognitive training program, clinical application base of biological immune cell therapy, and AI artificial intelligence multidisciplinary clinic. To meet the clinical needs and realize the transformation of multi-dimensional innovation achievements. With the introduction of innovative medical service projects, the overall inspection ability of hospitals has been further improved.
Hua Nuo Ogilvy & Mather Innovative Medical Industry Cluster, which belongs to Smart Technology, is forming a complete closed loop with both diagnosis and treatment in the future innovative medical field, driven by the construction of "two districts". According to the relevant person in charge, Hua Nuo Ogilvy & Mather Innovation Medical Industry Cluster has been working closely with medical institutions since it became a pilot unit for expanding the service industry in Beijing. In the process of cooperation between medical institutions and enterprises, the hospital has been helped to explore the integration and transformation model of Industry-University-Research, and a perfect supporting supervision and service mechanism has been established. After nearly two years' efforts, Hua Nuo Ogilvy & Mather Innovation Medical Industry Cluster has made joint explorations with tertiary hospitals such as Beijing Chaoyang Hospital and Beijing anzhen hospital, and conducted in-depth discussions with clinical experts in different departments for more than 1000 times in line with the principle of Industry-University-Research integration, with more than 250 communication projects covering the fields of auxiliary diagnosis of genetic diseases, novel coronavirus detection and so on.
Since 20 19, Hua Nuo Ogilvy & Mather's innovative medical industrial cluster has earned more than100000 yuan in Beijing Chaoyang Hospital through the comprehensive pilot project of expanding and opening up the service industry in Beijing. In the future, Ogilvy & Mather will closely communicate with more than 10 third-class first-class medical institutions such as Beijing Tiantan Hospital and Beijing Shijitan Hospital every year to promote the construction of joint laboratory business model. By establishing long-term strategic cooperation with medical institutions through the mode of joint laboratory, it is estimated that the annual innovation income of each medical institution can reach 30 million yuan to 50 million yuan.