Li Kai, who graduated from 20 10 University and entered the sales department of Alibaba International Station, was deeply shocked by the spirit of Tiejun. Later, he started to do import and export trade in Alibaba International Station, and the spirit of Tiejun became the backbone of his success.
The sea breeze in Qingdao is always wet and salty. Li Kai, who came to Qingdao University to study international trade, fell in love with the city at once.
As a port city, Qingdao has the largest supply chain of machinery and equipment production in the world, and the shipping capacity of large ports provides import and export conditions for large-scale production tools such as woodworking machinery and equipment.
When he was in college, Li Kai, a young man from Jining, had the idea of staying in Qingdao for trade in the future.
Therefore. During his college years, Li Kai spent most of his energy on starting two businesses. "At that time, she wanted to find a business trainer." .
For a time, minority language training was very popular, so Li Kai joined a training institution "Stealing Teachers" with his senior brother and soon started it by himself. Three or four hundred students were recruited, and the original training institution became a competitor. "They reported that we used the school classroom illegally and were kicked out in class", which also alarmed the school security office.
The two earned hundreds of thousands and wanted to do more profitable business.
Li Kai remembered the first "huge sum" in his life: when he graduated from high school, he enrolled students in a local private school and earned 5,000 yuan. He was able to save dozens of people and start a second venture in a mighty way, but because the team lacked practical experience, it ended in failure. Li Kai was once the target of several classes.
The first step to becoming a boss is selling.
After graduation, Li Kai didn't start a business directly, but with two entrepreneurial experiences, he entered the sales team named "Tiejun" of Alibaba International Station through national school recruitment.
"The work here is very hard, can you accept it? Maybe go to the countryside, can you accept it? "
"Of course! As long as you can enter Ali. "
20 10, at the end of the month, the PK system prevailed in all regions of the international station, and the last day of each month was the time to sell the Tiejun Hot PK in all major regions. At that time, Li Kai's team in Qingdao was full of bulls, playing drums every morning. Li Kai remembered that there was a girl in the team who had won the national champion. From 9: 00 in the morning to 10 in the evening, she is either meeting a client or on her way to meet a client.
On the last day of July, it was stifling hot. Li Kai's group is only 65,438+million short of the first one, and Li Kai just has such an interested customer. Other 10 comrades have done their best. Now, all hopes are focused on whether this order can be signed.
Li Kai took a deep breath and pushed open the customer's door, only to see a man in his early 30s sitting in the middle of a Chinese-decorated office, shaking his head, with an electric fan behind him. After the financial crisis in 2008, customers suffered heavy losses in import business and are considering online export. After several hours of going back and forth, Li Kai felt a little hoarse.
"Today is the last day of the end of the month. Are there any activities? " Li Kai skillfully gave the promotion plan at once, and the customer showed a satisfied smile.
It's finally time to sign the bill, but the customer searched the whole office and couldn't find the official seal. Sitting in the car rented by Li Kai to talk about customers, customers searched up and down at home, but found nothing. He went back to the office and looked for it again. Coming and going for hours, Li Kai's shirt was soaked with sweat.
"Can't you sign it tomorrow?"
"No, just today!" The brothers in the "trench" are all waiting for themselves, and all the hopes fall on this order in the hands of Li Kai. Never let go!
Perhaps his youthful spirit angered the customer, and finally the order was not signed.
The suffocating Li Kai went downstairs. For the first time, the Shandong man cried.
More often, the days of Tiejun are full of friendship, passion and glory.
Li Kai, once a large-scale PK newcomer, was only 1 10,000 yuan first. He aimed at an auto parts owner who hesitated between platforms. At that time, his supervisor spent a day and a night planning a complete solution for the customer, which made the customer very satisfied.
Up to now, Li Kai still feels that he has been influenced by the passion of "Tiejun". He deeply remembers a value of Alibaba International Station: "Ordinary people do extraordinary things."
During his two years in Tiejun, Li Kai won the second place in Qingdao sales, and his team won the regional PK championship three times. Many customers at that time have now become good friends.
Seeing that the war is coming again at the end of the month, the team held an offline presentation and ended. Towards the end, Li Kai found that all his clients had left early. But at this point, all the brothers in the whole regiment are full of orders, "No more procrastination". After thinking about it, he firmly locked in a food additive importer who planned to export.
The day after the lecture, at dawn, Li Kai set foot on the road to visit.
At sunrise and sunset, he chatted with clients all day. From his business logic to his own views on export, and then to Alibaba's corporate culture, Li Kai's persistence finally touched his customers. "This young man is not bad." They are still good friends.
Although sales are booming, the impulse of entrepreneurs in his bones made him determined to leave in the second year of Tiejun.
I have long heard people from Tiejun talk about Qingdao's rising wooden machinery industry, and Li Kai is determined to test the water. "There is no way to replace the machinery industry. As long as there are people, there is real estate demand, and equipment for producing furniture is needed. This industry in China is getting better and better. "
"At that time, there was not enough money to participate in the exhibition for publicity. In the past, the platform fee for using the international station was about 20,000, which can be said to save the cost of starting a business. "
However, because woodworking machinery is a subdivision of Qingdao manufacturing industry, it is not easy for a newcomer to find a reliable and suitable supplier. At this time, a classmate who participated in Ali training for a hundred years appeared and solved the problem of the factory.
20 13, Li Kai got off to a bad start. Due to the limited start-up funds, a four-person team was poached by two people.
To make matters worse, Li Kai planted many pits because of his ignorance of the industry, and even bought a second-hand mobile phone at the original price. He came to the factory excitedly, took apart the woodworking machinery that had just been bought from Guangzhou and shipped to Qingdao, and put it into containers with other goods. "When I opened it, I was shocked." The brand-new equipment in my mind has turned into a pile of scrap metal.
"It was a machine of a South African guest who had worked together for six years. If it is sent out, there is definitely no such customer now. "
At that time, in order to facilitate the reception of foreign guests and customers, Li Kai gritted his teeth and rented a car, but because he was unfamiliar with the environment, he always got lost near the factory.
One day, Li Kai got lost in the alley again, and he had the idea of giving up for the first time.
At that moment, a passionate picture of Alibaba International Station training appeared in my mind. Listening to the courses of senior executives and top regional sales every day for a whole month, he quickly entered the industry.
"The days in Tiejun made me understand that in this era, efficiency is high and time is not fast. You have to explore for yourself, iterate quickly and keep learning. "
That year, Li Kai shuttled between Beijing, Guangzhou and Shenzhen, attended several technical and management training courses, and absorbed knowledge like a sponge.
The biggest influence on him was the three-day training at the orange camp of the international station.
From leadership to decision-making, the puzzles and difficulties of the past year have been resolved in the fierce collision and communication with classmates. There, Li Kai also got to know the preaching education founded by the manager of Alibaba International Station at the end of 20 1 1, and still insisted on attending the enterprise training there after many years.
The client I met in Ali Tiejun also helped him when he was in a quagmire. There is an order of tens of thousands of dollars stuck in the port. If you want to go offshore, you must find an agent to register as an "offshore company". The feeling be nasty under, Li Kai dialed the telephone of an old customer. Without saying anything, the other party quickly contacted an intermediary to solve the urgent need.
In 20 14, Li Kai re-established the company in Qingdao, and later expanded its business to Foshan.
Today, Qingdao Jinshi Weichang Industry and Trade Co., Ltd., established in Li Kai, has customers in more than 70 countries around the world, a team of more than 20 people and annual sales of 30 million. Domestic customers include Sofia and home delivery manufacturers.
I thought the epidemic would affect my business, but I didn't expect the woodworking machinery business in Li Kai to go bankrupt unexpectedly.
Since the end of February, Li Kai has cancelled a series of trips to India, Dubai, Indonesia, Vietnam, Malaysia and Thailand. "At first, the customer asked me to try not to go. Later, an epidemic broke out in their country and my trip to China was cancelled. "
Although I didn't see any customers and resumed work for a month, the intentional orders received by Li Kai increased by half than usual.
According to previous years, March is the hottest time for offline ordering, because the epidemic has been completely cancelled. Li Kai believes that customers are flocking to the online market, which is the cause of the outbreak.
At present, more than 20 employees such as purchasing department and sales department have returned to work one after another.
During this time, customers who find Li Kai are always on tenterhooks. Because the China epidemic affected the delivery, a lot of goods were stranded, which led to the capital turnover is not very smooth. It takes a month for an order to be accepted, pushed to the sales department through the purchasing department to take orders, and then placed in the purchasing department. The whole process from production to delivery takes a month, so most orders are in February and March. Li Kai expects that there will be a large number of orders in the next April and May.
In February, more than 20 customers placed orders with him, but all of them were interested customers. Because of the epidemic, we are still considering when to place this order, but we can place a new order as long as it is delivered.
Even so, the resumption of production of domestic factories has given Li Kai confidence. "Just like in China, everyone was scared at first, but then they got used to it. Life must go on and work must go on. " He is used to facing everything with the optimistic attitude of Ali people.
Customers who originally agreed to talk in detail offline can only keep in touch through social software.
China is getting better and better now.
It's getting worse here.
"Don't worry, the epidemic will pass!" Li Kai always comforts his clients like this.