There will be a cultural expo in Wenzhou in the near future, and it will be very lively during the event. This year’s event is mainly to introduce cultural and creative information and learn about Wenzhou. If you have plans to go there, you must first remember when the event will be held.
The 2021 Wenzhou International Cultural Expo opens on April 29
-The 2021 Wenzhou International Fashion Culture Expo highlights the industrialization of cultural creativity and the content display of industrial cultural creativity, gathering innovative products and services, Strive to become an important platform to promote the high-quality development of the province's cultural industry, a summit of fashion and cultural creative industries, a grand ceremony for the docking of culture and industry, and an important platform for cultural display and trade with a global perspective and Wenzhou characteristics.
Exhibition time
April 29 to May 3, 2021
Venue setting
This ICIF will be held in Wenzhou International Convention and Exhibition The center has a main venue and branch venues in Ouhai, Ruian and Yongjia. In accordance with the requirements of normalized epidemic prevention and control, online exhibitions will be added and online and offline interactions will be adopted to expand exchanges and cooperation.
At the same time, more than 50 forums, promotion meetings and supporting activities will be held during ICIF. The offline main venue will be attended by business representatives in China from 27 overseas countries and more than 500 companies from 55 domestic cities.
Main venue location
Wenzhou International Convention and Exhibition Center
Address: No. 1, Jiangbin East Road, Lucheng District, Wenzhou City
Each of the five venues feature.
The main venue is located in Wenzhou International Convention and Exhibition Center, with an exhibition area of ??approximately 30,000 square meters. It has five major exhibition halls: cultural and creative theme hall, cultural industry integration hall, arts and crafts art museum, elegant life culture center, and intangible food hall.
1. Cultural and Creative Theme Pavilion
This pavilion takes fashion and creativity as the main line, with a theme on each side, displaying fashionable and creative products and projects of domestic and foreign brand cultural enterprises, as well as domestic and foreign characteristics. Culture and its derivatives.
Overseas section: Mainly exhibits “One Belt, One Road” national cultural and creative works. The Southeast Asia Pavilion will display cultural and creative products from Thailand, Indonesia, Laos, Myanmar, the Philippines, Cambodia, Malaysia, Singapore, Brunei and other countries; the African Pavilion will display cultural products from Ghana, Mali, Cameroon, Madagascar, Tunisia, Uganda and Kenya . In Europe and the United States, the Czech Republic (crystal), Lithuania (amber) from Central and Eastern Europe, and Brazil (Paraíba Tourmaline, Pale) from South America all made their debut at the Wenzhou International Cultural Expo.
Domestic part: It mainly displays the development achievements of characteristic cultural industries in Yangtze River Delta cities and Wenzhou counterpart support and cooperation cities. Chongqing, Golmud in Qinghai, Baicheng in Xinjiang, Kerry in Tibet, Yangtang in Aba in Sichuan, and southern Nanchong will participate in the exhibition to display and sell cultural and creative products with national characteristics; the theme pavilions in Shanghai, Hangzhou, Ningbo, Chengdu and Ningde will display the Yangtze River Delta, Central China and the achievement of cultural industries on the West Coast.
The local parts of Wenzhou: Lucheng, Ouhai, Longwan, Ruian, Cangnan, Yueqing and Longgang will present the results of local cultural industries in the form of theme pavilions.
2. Cultural Industry Integrated Museum
The museum takes "culture" as its main line, with tourism, technology, sports, and health and medical care as its main business formats, displaying new cultures that are deeply integrated with other industries. products, services and results.
Tourism integrated section: Dongtou, Yongjia, Pingyang, Taishun and other counties (cities, districts) have set up theme pavilions in this museum; Ling, Shatou, and other characteristic towns display hot spring towns, Lingyun Cultural tourism integration projects such as Wonderland, and specialty B&Bs such as Nanxi.
Urban handwriting section: Urban gift companies from Chongqing, Zhenjiang in Jiangsu, Huangshan in Anhui, Bozhou in Anhui, Jingdezhen in Jiangxi, Dunhuang in Gansu and other places participated in urban handwriting exhibitions and sales activities with local characteristics. Cultural enterprises such as Macao, Ouyi Ouyao, and Lu Xiaoqingling demonstrated local hand-holding ceremonies.
Technology stocks: Shanghai Fengyu Bamboo, Shenzhen Shangyuan Impression, Zhejiang Kingfisher, China Telecom, China Mobile, China Broadcasting Cable, etc. Display digital tec
As the main venue of the 2021 China Arts and Crafts Expo, there will be theme exhibition areas such as China's "A Hundred Years of Concerted Struggle".
The exhibition area of ??the joint exhibition hall of the works of hundreds of national arts and crafts masters is dominated by the country's four major woodcarving production areas. About 100 masterpieces by Chinese arts and crafts masters, Chinese industry masters and related masters are selected for display to celebrate the 100th anniversary of the founding of the Party. In addition, exhibitors from more than 10 provinces and cities outside the province will display their art works with local characteristics in the future.
4. Ya Life Culture Center
It is divided into three exhibition areas: book publishing, artistic creation, and quality education.
The book publishing sector will hold the 2021 City Book Fair. As an important part of the 2021 Wenzhou National Reading Festival, eight publishing houses affiliated to Zhejiang Publishing Group including Zhejiang People's Publishing House, Beijing-Motie Culture Group Co., Ltd., New Classic Culture Co., Ltd., and Zhongnan Ji Bo Tianjuan Culture Media Co., Ltd. will be invited. The company and three other publishing houses outside the province, as well as Xinhua Bookstore and some specialty bookstores, will be on display.
Art creation collection: piano, chess, calligraphy and painting, tea ceremony art, craftsmen, creative handicrafts and other special artworks. Cultural and creative enterprises such as Xianju, Zhu Ye, Yichuan Culture, Lanjialian, and Ouyue participated.
Quality section: Haiguirui Picture Book Art Center, Lollipop Art Center, Wutong Youth Growth Center, Tang Xiaoming Art School, Dong Jiaqin Club and other institutions participated in the exhibition to showcase training projects focusing on the improvement of extracurricular skills. Audiences can consult and experience on site.
5. Intangible Cultural Heritage Restaurant
The museum focuses on special cuisine, focusing on traditional and innovative cuisine. Mainly online celebrity food, famous snacks, and Western food, showing the unique food culture of various places.
6. Other area settings
In the south square of Hall 5, there is an open-air exhibition of large-scale steel sculpture creative works. This ICIF has three stages, namely the West Gate Stage of Hall 3, the City Book Fair Stage of Hall 2 and the Stage of Hall 5.
During ICIF, various performances, programs, product displays and other activities will take turns on the stage.
The three branch venues are equally exciting
In order to make the radiation effect of ICIF more prominent and create an ICIF atmosphere covering the whole city, three ICIF branch venues were established through independent application this year.
1. Ouhai Branch Venue
On April 21, Wenzhou Cultural Tourism Consumption Season and 2021 Tanghe Dengqing Market National Aesthetics Conference will be held at the Dengqing Stone Sculpture Art Museum. (spring).
Time: April 21st to 25th.
Location: Deng Qing Stone Sculpture Art Museum
This event brought together nearly 400 high-quality cultural and life aesthetic brands and exhibited more than 100,000 cultural and life aesthetic works, bringing together Many big names in the industry held more than 20 exciting activities to promote the "three-way development" of land, water and bridges.
The Dengqing Market Exhibition covers a total area of ??more than 22,000 square meters and will attract independent designers, traditional craftsmen, ancient art collectors, ecological gourmets, and nearly 400 high-quality cultural life companies from all over the country. Aesthetic brands and industry giants. It integrates shopping, exhibitions, appreciation and play, and has an utensil area, a handicraft area, a cultural display area, an art space, etc. A floating market, Deng Qing night banquet and folk meetings were also held.
Tanghe City will be one of the biggest highlights of this Green Lantern Festival market. In order to present an original ecological life scene where people, boats and water are closely connected to the villagers along the Tang River, the Dengqing Market expanded its scale last year based on the Tang River Market and focused on creating a water stage. During the market, dozens of boats will be docked next to the water stage, and audiences can sit on the boats to enjoy concerts and plays. During the day, the band will perform concerts on the water stage. In the evening, famous artists such as Fang Rujiang and Huang will perform Ou Opera and Yue Opera, allowing the audience to fully experience the charm of Jiangnan Water Town and the hometown of Southern Opera.
2. Ruian Branch Venue
Location: Gongyuan Road Cultural and Creative District (Zhongyi Street)
Theme: "Youths in Ruiandi have youth"
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Activity content: Create three major cultural and creative theme exhibition areas
Theme: "Eat, eat, have fun"
Activity content: Hold the "Song Yun Nanxi Night Market Culture" Trade Fair", in the form of a "quiet and active" three-dimensional display, systematically displays the Yongjia "Song" cultural tourism brand, allowing citizens to experience the charm of the night market cultural trade fair and the poetic life of Yasong.
4. Series of forums, summits, etc.
During the exhibition, there will also be held a press conference on new cultural and economic trends, a matchmaking meeting on cultural industry projects and resources, a summit forum on Chinese arts and crafts, an exchange meeting on rural tourism integration and beautiful rural development across the Taiwan Strait, and an auction of exquisite calligraphy and painting art. More than 50 supporting activities, including conferences and book signings by famous writers, further enriched the connotation and form of ICIF.
This year’s exhibition presents five major highlights!
Compared with previous years, this year’s ICIF has the following characteristics:
First, strengthen market-oriented operations and continuously improve ICIF "business spirit".
Wenzhou ICIF has always adhered to the positioning of "productization, industrialization, and marketization", making ICIF both popular and commercial.
On the one hand, the scope of market-oriented investment promotion at this ICIF continues to expand. In addition to specially invited exhibitors, most of the booths in the industrial art museum, the food hall, and the creative art exhibition area of ??the Yali Life Hall have basically realized market-oriented investment, and it is even difficult to find one in some exhibition areas;
In addition On the one hand, more attention is paid to guiding social forces to participate in the exhibition. This year's Deng Qing Aesthetics Conference at the Ouhai branch is a typical example of social forces participating in the exhibition. Through the integration and effective supplement of social power resources in professional fields, ICIF continues to expand its influence at all levels.
The second is to release the "cultural" effect and continuously highlight the trend of integrated development.
Wenzhou Cultural Expo is rooted in the local cultural industry foundation, while constantly promoting the integration of cultural industry with technology, tourism, digital, finance, sports and other fields. Through the accumulation of previous exhibitions, a growing trend of "cultural integration" has been released.
This year, a Cultural Industry Integration Pavilion was set up to focus on displaying development results in cultural and creative industries, cultural tourism industries, digital technology industries and other fields.
The third is to strengthen international cultural exchanges and continuously expand the circle of international friends.
Internationalization and fashion have always been the characteristics and highlights of Wenzhou Cultural Expo. At the beginning of the preparations for this ICIF, we attached great importance to the embodiment of these two elements.
Under the influence of the epidemic this year, the number of overseas exhibitors has expanded from 18 countries last year to 27 countries this year. The international circle of friends of Wenzhou Cultural Expo is also constantly expanding. Among them, Brazil, Lithuania, and the Czech Republic participated in the Wenzhou Cultural Expo for the first time.
Fourth, present gifts to the 100th anniversary of the founding of the Party to create a strong atmosphere of celebration.
This year is the 100th anniversary of the founding of the party. As one of the earliest cultural exhibitions in China, Wenzhou Cultural Expo has also made great efforts to create a red atmosphere.
In addition to highlighting the theme of celebrating the 100th anniversary of the founding of the Party in the atmosphere of the exhibition hall, all major theme pavilions in this exhibition focus on red elements.
Fifth, strengthen counterpart cooperation and continuously promote win-win cooperation.
With ICIF as an innovative platform for counterpart support, exchange and cooperation, ICIF has invited counterpart support, exchange and cooperation cities to Vancouver for many years to participate in the exhibition, building a platform for cultural exchanges, cultural trade, and industry docking for counterpart units, and providing a platform for the two countries. Build a bridge of communication and dialogue through exchanges and cooperation in local cultural industries.
For this year’s ICIF, our city continues to invite counterpart units such as Fuling in Chongqing, Golmud in Qinghai, Baicheng in Xinjiang, Jiali in Tibet, Rangtang in Aba, Sichuan, and Nan in Nanchong to participate in the cultural fair to help them showcase local cultural products. Promote the development of local cultural industries. This is also our city’s long-term mechanism for counterpart support, exchanges and cooperation.
Wenzhou ICIF has not only made the exhibitors successful, but the exhibitors have also made the ICIF a success, forming a good situation of mutual promotion and win-win
Related information
The joint exhibition of hundreds of arts and crafts masters is the first in history One of the highlights of the Wenzhou Cultural Expo is that it also provides a stage for exchanges and presentations by celebrities in different fields. "Many masters heard that we were going to hold a joint exhibition and were very supportive, and some even brought more than one work." Xia recalled that when he visited the exhibition in the early stage, he met Yu, a master of Chinese arts and crafts, and extended an invitation to him . Yu immediately agreed, and he brought out four of his classics. There is also a masterpiece of wood carving, "A Hundred Years of Great Works", designed by Chinese arts and crafts master Lu Creative. This is also his first time to go out of Dongyang to participate in an exhibition. "It is not easy for ICIF to gather so many masters. Looking at the works of peers can provide inspiration for future creations. I will definitely come." Yu said to him.
In addition to the joint exhibition, outstanding works from Wenzhou and all over the country are also on display. Through exhibitions, industrial and aesthetic culture are exported and business opportunities are found. Boxwood carving master Ye Zhu participated in the exhibition for the first time last year. One of his Moutai works suspended in the air won a wave of traffic. Although the booth was small, it was crowded with people, and many merchants extended an "olive branch" for cooperation. Ye Zhu told reporters that this year he booked a 100-square-meter special booth early this year. There are more exhibits and themes than last year, and he hopes to gain more.
Chen Zunlu, a national senior technician who has participated in the Wenzhou Cultural Expo for three consecutive years, has integrated intangible cultural heritage skills into home decoration and opened up a new field of bone and tooth carving art. During the exhibition last year, he received orders one after another, with a total amount of 100 yuan. Ten thousand yuan. "Every time after participating in an exhibition, companies will come to buy our products, and the economic benefits will increase exponentially." Chen Zunlu said frankly that this also gave him great confidence to use the platform to let high-quality intangible cultural heritage art go out and embrace more Vast market.
“The holding of ICIF allows citizens to receive cultural influence and enjoy the beauty of craftsmanship at their doorsteps. It also provides a good environment for the development of Wenzhou’s industrial and aesthetic industries, making intangible cultural heritage skills last forever, which is a good thing. "Ye, President of the Municipal Arts and Crafts Industry Association and Director of the Municipal Arts and Crafts Research Institute, said that based on previous years, this year's art museum closely combined with the 100th anniversary of the founding of the Party, with red themes as the main theme, and selected a group of top masters in the industry. This masterpiece hopes to bring a new visual experience to the public.