The hospital old age festival activity program

Silver World Warmth xx

Fourth, the campaign slogan:

Love, to let you see

V. Background:

1, the world every 5 seconds, a person is blind, every minute there is a child The second Thursday of October is World Sight Day, a commemorative day initiated by the World Health Organization and the International Agency for the Prevention of Blindness (IAPB) in 2000 to call on the world to face up to the problem of blindness and emphasize eye care. The second Thursday of the month is World Sight Day.

Among the eye diseases that cause blindness in the elderly, cataracts, diabetic fundopathy, and glaucoma are the most common.

2. September 9 (October 17) of the lunar calendar is the traditional Chongyang Festival, also known as the Elderly Day, in which the implementation of respect for the elderly and love for the elderly, the call for caring for the health of the elderly, to give the elderly warmth and care, easy to cause the people's **** song.

3, now many older people for eye disease awareness is far from enough, or no conditions to treat, or that the age of the eye disease can be treated, even if the vision is more normal elderly, for the protection of the eyes are not in place.

Six, the purpose of the activities:

Carry out the "love, to let you see - silver vision, warm xx" large-scale care of the elderly action, aims to pay attention to the elderly eye health,

Seven activities:

(a) Warm xx "love, to let you see"

With the majority of young people in the city work life pressure increases, young people stay in the parents around less and less time. A while ago, the new 24 filial piety standard caused a hot debate on the Internet, but also because most people are currently difficult to do.

In the new 24 filial piety standards, mentioned "holidays try to **** degree with parents", "for parents to establish a care card", "often for parents to take pictures" "Say what you love about your parents", "Take your parents for regular medical checkups", "Communicate with your parents", "Bring your parents together to important activities", "appropriate participation in the activities of parents" "accompany parents to watch an old movie" and other standards.

In this activity, the activity is centered around a few standards, set the following flow of activities:

1, October 11 onwards, in the xx launch heart-shaped "blessing wall", so that netizens in the blessing wall to write on the wall of parents would like to say, and in the microblogging forwarding collection.

2, at the same time, called on netizens to take their parents to do an eye checkup on the weekend, the checkup is supported by the XX Eye Hospital, free of charge. At the same time, xx eye hospital for the physical examination of the elderly friends to establish eye health records, the establishment of the file of elderly friends can enjoy a free eye examination every year.

3, at the same time, take their parents to the hospital physical examination of the netizens, you can get a free group photo, the photo with Polaroid camera shooting, shooting background is to Sina xx "blessing wall" of the spray-painted version of the shot immediately after the gift to the netizens!

4, the physical examination time unified arrangement in the Chongyang Festival (coinciding with the work time, it is recommended to advance to October 20 or 21 weekend two days), after the physical examination, the netizens accompanied by their parents to watch an old movie or a Min opera performance.

(B) Warm xx "light up your vision"

In real life, in addition to the children can still come out with their elderly friends to the hospital checkups to see the movie, there are many elderly eye disease patients, eye diseases make their mobility, especially cataracts, has become the main blindness of the elderly. Cataracts, in particular, have become the main blindness of the elderly "killer". To this end, the launch of the "light up your vision" 100 cataract reduction and treatment activities.

1, since October 11, the world's vision day, through xx, for the community to openly solicit one hundred cataract patients, their assistance in treatment. The "Love Aid Fund" is defined by the number of retweets of the main microblog, e.g., if the main microblog is retweeted once, the XX Eye Hospital will donate n dollars for the aid treatment of "100 cataract patients".

Eventually, depending on the amount of the fund, the decision was made to provide cost reductions or free treatment for cataract patients, which stimulated the netizens' desire to retweet and maximized the publicity of the event. The deadline for retweeting is October 31st.

2, November 3 or 4, the organization of microblogging to collect cataract patients to the hospital for examination and treatment.

(C) Warm xx "We are with you"

1, there are many old people in the city due to the pressure of life, still insist on small business to make a living, such as: egg cake, sister-in-law, fruit, etc., and many widows and orphans living in the homes for the elderly. The former, in particular, has touched the hearts of many netizens.

Therefore, with the Chung Yeung Festival as an opportunity, we enlisted netizens to pay condolences to these elderly friends, and at the same time, to do check-ups for them, such as egg cakes moncler outlet online, to check whether they have diabetic fundus lesions.

Accompany them to spend a Chongyang Festival. (For these special elderly friends, it can be combined into the first part of the medical checkup, group photo, and movie watching activities)

2. Enlist volunteers to go into the nursing home and give medical checkups and condolences to the elderly friends in the nursing home, and at the same time, give them a Chongyang Festival.

VIII. Activity timeline:

1, October 11, the launch of the campaign theme, the introduction of the overall campaign and the content of the sub-campaign

2, October 11 - October 19th blessing wall to collect blessings, free eye medical examination collection, October 11 - October 23, 100 cataract patient assistance Treatment of microblogging publicity, patient recruitment

3, October 21, accompanied his parents to do a free eye examination, take a picture with his parents, accompanied his parents to watch a movie

4, October 23, the condolences to the quiche and other elderly friends

5, October 27 or 28, into the home

6, November 3 or 4, 100 cataract patients eye exams Treatment

Nine, the activities of publicity

1, xx website features

2, microblogging publicity

3, advertising resources

First, the activities of the theme of the description

Activity Theme: the human world, the goodness of filial piety, the first nine days of the year. All good filial piety first, nine nine sun enjoy health

Activity purpose:

1, Chongyang Festival as a traditional Chinese festival, and the elderly, is the best time for us to maintain and develop customers with emotional ties. With the opportunity of the festival, grasp the reasonable theme, contact feelings, open up the market;

2, through the activities of the scene portraying the beautiful slice of life, triggered to the attendees of the good life of the attachment, so as to evoke its enough attention to health.

3, the hospital image shaping, enhance the image of the hospital, promote customer upgrading.

Second, the activity time

October 17 (October 17 Chongyang Festival)

Third, the object of invitation

Mainly invite customers over 60 years old. Customers' gratitude and appreciation for the friendship of our staff who do not forget to reunite with them during the holidays will be an important factor in influencing their future visits to the clinic.

Fourth, the focus of the activities and highlights

1, according to the Chongyang Festival to honor the customs of the elderly, arranged for the President and some employees to give their parents tea, foot washing, thanksgiving, for the whole hospital staff to set up a "good filial piety as the first," the role of the example.

2, to the meeting of each customer to give a beautiful gift.

3, free clinic, free medical examination;

V, related props, venue decoration

1, the venue hangs the Chongyang Festival banners:

"The human hundred good filial piety is the first, the nine suns to enjoy health. "Father's love is like a mountain, mother's love is like water, Boshoutang wishes all parents a healthy life."

Six, the activity process

Before the opening: a cycle of "xx short film"

10:00-10:10: Host on the stage, introduce the theme of the event, introduce the legend of the Chongyang Festival, the origin

10:10-10:30: Please Yu hospital and some of the staff of the parents tea, foot washing, filial piety, thanksgiving

10:30-10:40: on-site gifts

10:40 - Free medical checkup

VII, activity notes

1, staff uniform uniforms.

2, the meeting process, the empty position of the staff interspersed with the seat, the rest of the staff stand neatly on both sides of the venue, positive applause, create a scene effect.

3, during the meeting, employees are not allowed to enter and exit the venue and in the venue shall not walk around.

4, during the meeting, not in the venue to receive, call and receive, send text messages.

Eight, the overall requirements

1, attach great importance to, and actively participate in.

Each section should fully understand the importance of respecting and caring for the elderly activities to carry forward and cultivate the traditional virtues of Chinese spiritual education, promote the construction of a harmonious society, attach great importance to this activity, the use of Bo Shoutang's strengths, active mobilization, widely mobilized, so as to make as many customers as possible to participate in the activities.

2, well-organized, well-arranged.

To combine the actual, around the Chung Yeung Festival activities, well-designed activities program, carefully organized and carried out, focusing on the effectiveness of the activities.

The hospital old age festival activity program 5

First, the purpose

1. By the Chongyang Festival respect for the elderly love the elderly theme, held a joint departmental clinic, highlighting the Yanda XX hospital's medical and technical strength;

2. With the development of health insurance medical examination stage marketing work;

3. To find out the key centers, departments effective Marketing methods;

4. Through the clinic activities, with a view to further enhance the outpatient and hospitalization volume after the National Day;

Second, the theme:

Warmth of love in the autumn, love in the Chung Yeung Festival

Third, the time and place:

October 15

October 16: xx living area

Fourth, the activities of the arrangement

Around the autumn and winter season in the middle-aged and elderly people with common diseases, frequent diseases related to the departments, to be arranged for the heart center, traditional Chinese medicine, endocrinology, gastroenterology, respiratory and other departments to participate in the charity clinic. Two doctors and two nurses will be arranged for each department, and the office, marketing department and media center will assist in the preparation and implementation of the activities.

In the course of the clinic, free programs such as blood pressure measurement, fasting blood glucose test, height and weight check were arranged.

Relevant instruments and equipment are coordinated and provided by each department. The cost of consumables (mainly glucose test strips) will be borne by the hospital.

In conjunction with the festive customs of the Chongyang Festival, 400 "Cornus officinalis scented pouches" are to be prepared as a small gift for participation (Cornus officinalis can be coordinated from the Department of Traditional Chinese Medicine, and the pouches are about 1 yuan/each), and the scented pouches can be filled with Tips, which are seasonal dietary formulas designed by the Department of Traditional Chinese Medicine, together with the relevant information about the physician.

If the preparation time is sufficient, we can consider designing a lucky draw, prizes for the "Lifelong Protection" special CD-ROM ten sets, and "Healthy Families" program (another case of planning, marketing work in the next phase of the focus of one of the forms of the implementation of the program requires clinical support).

The 15th event venue needs to be coordinated with the conservation center, the 16th event venue and related arrangements by the marketing department and the xx district neighborhood committee coordination.

V. Clinic schedule

VI. Preparation and division of labor

VII. Drinks list

VIII. Banner text: Warmth of the Golden Autumn, love in the Chongyang - xx Hospital Chongyang Festival large-scale clinic (size: ......)