2019 is rated as a year with no sustained windfall, the so-called windfall period is getting shorter and shorter, and some people are facing the wind, and most of them have retreated in dismay. And at the start of 2020, entrepreneurs were collectively in a panic about survival due to the pneumonia epidemic.
But we see that the past year is also the year of the outbreak of new consumer brands, the perfect diary, orange Duo, the rise of national cosmetics brands, such as Maycomb Lauder; the wind mouth of the to B industry is getting stronger, and the overseas and sinking market is also developing rapidly, the Internet company is spreading the line of business to the field. This year, we saw the blood-forming ability of startups being validated in the face of adversity.
In the future, there are many more new business opportunities waiting to be discovered, and they may only be showing the first signs now, or they are only niche categories, and even some technologies have not yet been realized. For example, new health care brands, one-person diets, private customized clothing, privacy protection systems, and vehicle-road collaboration based on 5G communications? Pencil Road interviewed dozens of people in the venture capital circle, in their view, 2020 all these areas can make a difference.
We've compiled a list of 50 entrepreneurial opportunities that are expected to continue to grow in the future, and we hope that entrepreneurs will find some inspiration and confidence to stick with them.
New consumer products
1, hair care products
On the Internet, about hair loss, health care this kind of topic, netizens' comments are often to flirt with the main, the atmosphere seems to tend to be easy to funny, a lot of people surrounded by a look at a happy. But in fact, in fact, they are very anxious, these huge purchase of anti-hair loss shampoo, wigs and other products of the data is intuitively reflected.
The cries of a group must harbor the needs of that group. Why is the topic of hair loss and hair care so hot and enduring? Because it's about everyone. Everyone has hair, and shampoo is a kind of supplies for just need. Just need is often good business, has a huge market.
2, cost-effective fragrance products
First, fragrance products from the fragrance of personal care, perfume and home fragrances continue to extend, so that the fragrance category continues to expand, to meet the needs of consumers on the fragrance products; second, the inherent flavor characteristics of the fragrance to meet the consumers from the basic efficacy of the product to the spirit of the escalation of the demand for experience; third, the olfactory attributes of the fragrance products to meet the needs of the consumers. Third, the olfactory attributes of fragrance products to meet the demand for personalized consumption; fourth, the smell of fragrance products to meet the demand for personalized consumption. The fourth, the popularity of fragrance products and the current development of information dissemination, consumer understanding and awareness of fragrance is also upgrading, for fragrance products of high quality and cost-effective awareness is also strengthening, therefore, cost-effective will become an important factor in the market recognition of fragrance products.
3, freeze-dried milk block
Freeze-dried milk tea refers to the use of FD freeze-drying process, the original ingredients in a low-temperature vacuum environment freeze-drying, locking the original aroma of crispy, so that the milk tea into a milk block, can be chewed anytime, anywhere, or brewed out of milk tea. Milk tea is a high-frequency consumer product, and freeze-dried milk cubes can instantly fulfill consumers' need to drink milk tea.
4, ready-to-eat gelatin type of nutrients
Today's post-80s and post-90s have a strong demand for health and wellness, they have a strong spending power, but they do not have the time, there is no method. Taking a long-term dietary supplement like Instant Gelatin can improve people's health to a certain extent. Eating this type of product also creates a sense of excitement and ritual on a spiritual level, making consumers feel happier.
5, explosive single product brands, such as catering and food and beverage, similar to the past cassoulet rice, pre-mixed cocktails, sugar-free sparkling water, self-heating hot pots, daily nuts and other segments of the birth of the category, may continue to appear in a new sub-category, and precipitated the brand.
From the industry's point of view, catering and food and beverage consumption are extremely high-frequency, the channel pattern is wide, many, miscellaneous, product selectivity is rich enough, varied, the competition within the industry is also exceptionally fierce, the difficulty of new products to reach consumers is reduced, the production and supply chain end are becoming mature, the cost of new product iteration down to a very low level; on the consumer's point of view, the willingness to taste is getting stronger and stronger, the threshold of decision-making is getting lower and lower, the crowd preference is getting more and more divided into different categories. The consumer perspective, the willingness to taste more and more, the threshold of decision-making is getting stronger and lower, the crowd preference is more and more sub-circle layer.
6-9, candy, puffed food, cookies, cakes and other sub-categories
The generation of the consumer population has changed significantly, and the new consumer population will naturally have their own favorite brands. In the field of snacks, in the past few years, nuts, dried fruit, cooked marinated products have appeared new brands, but like candy, puffed food, cookies, cakes and many other sub-categories, many of which accounted for the major market share or the past traditional brands, so there will be new brands in these areas.
10, non-fried freeze-dried fruits and vegetables food
First, of course, these products will be compared to, more healthy; second, fresh food e-commerce has been doing poorly because of the non-standard and loss, there are data showing that fresh from the head to the supermarket, the estimated loss of more than 20%, but if you set up a processing plant in the country of origin, fresh basically will not be loss, to be able to close to the bow of the freeze-dried food; The third is the deep processing of products, usually accompanied by higher gross margins. Therefore, I judge that there will be opportunities for the development of these products in 2020.
11, plant milk
Plant milk refers to the beans, nuts and other products through a series of processing. The idea that plant-based milks are healthier and organic has taken hold, and more and more consumers are rejecting cow's milk for health and environmental reasons. Therefore, plant-based milk has certain advantages in some aspects, to meet the milk protein allergy, lactose intolerance, dietary contraindications and other segments of the population, is likely to have the opportunity to rise.
12, plant-based yogurt
From the product concept point of view, plant-based yogurt is more in line with the current consumer demand for health; from the perspective of category development, plant-based yogurt as a subcategory of the yogurt category, has a good uniqueness; from the development trend point of view, the European and American markets have been in existence for many years and in recent years has shown a good growth in the popularity of Asian regions is only a matter of time. In terms of development trend, it has existed for many years in Europe and America and has shown good growth in recent years. Plant-based yogurt is the product of structural adjustment in the yogurt category, the addition of this new category, is to boost the growth of the entire yogurt category power source, from this point of view, the future of plant-based yogurt is worth looking forward to.
13, low fruit wine like plum wine
The National Bureau of Statistics data show that the sales of domestic fruit wine (including liqueur) in 2018 amounted to 31.56 billion yuan. Zou Wenwu, China Fruit Wine Industry Research Center, has said that in the next ten years, the scale of the domestic industry can also be up to 100 billion output value. At the current time, the main body of consumption has changed, but the market does not have a corresponding supply, like plum wine, low fruit wine may be a good supplement.
14, the new convenient instant food
Tmall on the semi-finished dish growth of 111%, self-heating hot pot and other new convenient instant food growth of more than 50%, lazy home people are holding up 1 billion of the house economy. Self-heating hot pot comes with Netflix attributes, with the help of traffic dividend will naturally usher in rapid development. At the same time, once the consumer demand for freshness is released, the repurchase rate will be quite high.
15, one person food
The pressure of modern people is very high, at the same time, people's independence is gradually improved, no more anxiety of being alone. Therefore, one-person food is gradually becoming popular, and more consumers are beginning to enjoy their independence in eating and pushing up the philosophy of single consumption? Data from the Ministry of Civil Affairs shows that in 2018, China's single adult population has exceeded 200 million, and the adult population living alone exceeds 77 million. The loneliness economy was born to adapt to the demographic change, and now that more people are becoming single, a loneliness economy will be formed, and one-person food is undoubtedly one of the good cuts.
16, Artificial Meat
According to the OECD, China's meat consumption reached 88.296 million tons in 2018, more than the total meat consumption of the European Union and the United States combined. As the world's largest meat-consuming country, China is likely to have a gap in meat products in the coming years. Meanwhile, rising and highly volatile meat prices will bring new opportunities to the industry. As early as 2019, a large number of companies have already started to enter the industry, and I judge that the situation will be even hotter this year.
17, men's toiletries
The market size of men's toiletries has reached 15 billion, and maintains an annual growth rate of 17%, and data show that the growth rate of men's toiletries is higher than that of women in these three years. I think in this round of consumer upgrading, the consumer's self pleasing mentality is getting stronger and stronger, and the exquisite piggy boy? There will also be more and more. Although the base of men buying toiletries is smaller than that of women, men's brand loyalty is very high, which will contain a larger dividend.
18, sleep water, but which does not include sleep oral solution (OTC category)
This category is very new, there may be big opportunities. First of all, the insomnia population and depression population is growing at a high rate; secondly, before the sleep-related are OTC type of drugs, if the concept of consumer products to play sleep appeared, perhaps the channel will be spread more widely; in addition, these products can be targeted at subdivided populations to do the investment, the initial brand ROI will be relatively high.
19, the prevention of myopia functional drinks
Usually, myopia can only be treated by physical therapy such as surgery, I'm not sure whether this drink to improve vision is effective, but I think from the perspective of medicine and food, there should be this kind of slow eye fatigue of this drink. New Hope Dairy has also launched an eyes care youth milk, targeting the functional low-temperature milk sector. I think this could be a new business opportunity.
20, the new health care brand
At present, after 90 after 95 face all kinds of pressure come and go, resulting in a deep sense of anxiety, and with the age of the growing more and more intense, at the same time to please the consumption of the new just need or semi-just need at the moment, with the role of a placebo placebo in health care products become a new consumer products to relieve anxiety. Currently, there are relatively few healthcare brands on the market to choose from, but the diverse user needs require the supply of more new solutions.
21, oral beauty anti-aging
Oral beauty between ordinary skin care and professional medical beauty, in line with the Chinese consumers external? According to the data shown in CBNData's "Report", the value economy has become a major factor in the development of oral beauty products. Era, oral beauty category in the past year, the consumption growth rate, much higher than the average growth rate of skin care, color cosmetics and other categories. Although our country as early as the 90s have related products, but I think these years with the awakening of individual consciousness, consumer demand for oral beauty anti-aging will show explosive growth.
22-23, anti-aging, longevity drugs
Longevity is the eternal theme of the pursuit of mankind, overseas has appeared related products, but is limited to some of the rich people to take, because of the cost of a year is relatively high, does not have universal. The population with a better economic base is more receptive, and longevity cannot be measured by price. In my opinion, it is reasonable from the economic level, but from the ethical level, it may be yet to be verified. Overall, anti-aging and longevity drugs may emerge as a new category, and there will be some new opportunities here.
24, low-sugar, low-fat food
Heavy health anxiety, it is said that 80% of the post-90's do not dare to look at the physical examination report, which also triggered a new discovery of health products, the data also shows that the short shelf life of the food, low-sugar, low-fat food increased by 72%.
25, cleaning detergent
Along with the consumer upgrading, consumers buy more diversified clothing materials, the washing needs of different clothes are also different. The entire daily chemical industry market value of 300 billion yuan, and washing daily chemical is a high-frequency, just need, high repurchase rate of the category, nearly 50% of the market are occupied by various small and medium-sized brands, the market is fragmented, entrepreneurs have a greater opportunity.
26, contact lenses
Here bread contains two parts of the opportunity. One is transparent contact lenses, China's current myopic population of more than 600 million, and the number is showing a rising trend, and love of beauty and meet the needs of young people today, contact lenses in the surgery and frame glasses provide a buffer between the opportunity, only its professionalism and quality of the product requirements are higher; the other part of the pupil is no degree of pupil. Although this is a small market of 20 billion dollars, but its annual growth rate can reach 13.7%, I think the future may become part of the color cosmetics.
27, the new national skincare brand
In the long run, the cosmetics sector is an extremely high-quality track, because the ceiling is high enough. At this stage, the industry is directly benefiting from the consumption upgrading in high tier cities + penetration rate increase in low tier cities, and the awakening of material consciousness in the era of Z has also contributed to the development of the industry. In the past two years, local brands have gradually awakened? , under the new economic environment of the Internet, a wave of new national products? s wave of traditional brands to release a new vigor.
28, home attribute goods
Lazy home consumption soared, from the data of the transaction, semi-finished dishes grew 111%, self-heating hot pot and other new convenient fast food growth of more than 50%, and another peer takeaway industry, in the past two years, the growth of growth has also greatly improved, the user volume of this group of nearly one billion, the home economy is being tapped by the business.
29, there are social attributes of the goods
Social demand driven, with new and unique goodies to burst the circle of friends has become the lifestyle of the post-90s, eat to share, play to share, and even walk the number of steps to share, which is the new era of social sharing needs, when eating has a social attribute, cross-border commodities such as the Great White Rabbit perfume, pan-fried buns masks are much sought-after by young people, which This also gives us a direction to develop products, fun and useful and strange products, pay attention to it.
30, the origin of agricultural goods
These two or three years, agricultural products are also on the uptrend, the main is also the pursuit of healthy food rose, but also this also gives college students employment and entrepreneurship to broaden the world, the tens of millions of new farmers to drive the development of the local agriculture, which is a very good direction, the safety of the desktop, and the pursuit of a lot of people.
31, kitchen supplies
The kitchen is larger than the bathroom is larger than the bedroom. Previously, we often see some bedroom-related categories of entrepreneurship, such as bedding four-piece sets and so on, and now we find that the kitchen will be better inside a specific space. Whether it's spices, kitchenware or kitchen appliances, data analysis shows that there is a clear entrepreneurial opportunity and room for growth.
32, personal care small appliances
Three years ago, personal care small appliances market of about 30 billion, or razors occupy 80%, hairdryer occupies 10% of the era. Now other types of beauty small home appliances has been the rapid development of beauty instrument about 30 billion, of which the cleaning category accounted for 15 billion. Beauty instrument category also from the simplest face washer began to deep into the cleansing, skin tightening, skin rejuvenation, blackheads, acne, skinny face, etc., and with high-frequency high-consumption cosmetics consumables depth binding.
33, head massager, shoulder and neck massager
I think that these home health care devices combined with health campaigns will usher in large-scale development in the next time. This group of young people are slowly growing, they are Internet natives, consumer electronics heavy users. And KEEP and other fitness software, massage equipment, etc. as infrastructure has been popularized. So, based on these infrastructures, to engage in some intelligent massage therapies will have the basis to do big.
34, 5G-related consumer electronics
Not only in 2020, I think 5G-related consumer electronics in the next three years will show an upward trend. This is actually very clear, with the large-scale rollout of the 5G network, downstream consumer products will also be updated and iterative, there should be a lot of opportunities here.
New service categories
35, garden-style hotels
In the metropolis of cars everywhere, it is difficult to go to the so-called idyllic? life, and thus for people who go out to travel, a hotel with a beautiful garden is no better. For this reason, more and more hotels and resorts are focusing on creating garden hotels.
36, high-tech SPA
Some foreign places have introduced VR SPA equipment, which can manipulate the five senses of the person, the guest's brain massage?
Customers with VR equipment will enter a period of about 20 to 80 minutes long virtual journey, the location covers the recent deep space, the ocean or Zen garden, the ear is listening to the equipment to play the sound, the nose smells the equipment to release the smell, the body to feel the equipment simulated wind and temperature. The device monitors respiratory and heartbeat data in real time to ensure that guests maintain a calm mind. At a time when consumers are demanding more material things, there will be a market for these programs that provide better service.
37, rural tourism model
In terms of policy, along with the promotion of the national rural revitalization strategy, rural tourism has become one of the important modes of new rural construction. And, compared to the past to eat farmhouse meals, live in farmhouse, do farmhouse work? The rural tourism model, now the new health of creative agriculture-oriented integrated agricultural land development projects in the model is more excellent, and now the urban population of the countryside desire is also favorable and boost the development of rural tourism.
38, private custom clothing services
Some groups like personalized custom, so there are private custom clothes, such as cheongsam, hanbok and so on, especially hanbok, there is no lack of many young men and women after 95.
The cheongsam is mainly consumed by middle-aged women, who are mostly in pursuit of classical beauty and have a certain spending power and desire to consume; hanbok is mainly a young people's market, a group of hobbies hanboks gathered together, there is a special exchange circle, one in order to advocate that young people pay attention to the culture of hanbok, and hanbok is really it's unique design and beauty, and the future of this market will be gradually expanding as a result.
Of course, the private customization industry can also serve the enterprise, to do cultural shirts, corporate clothing and so on. Like this private customized clothing generally do not need stores, directly in the e-commerce platform operation on the line, there is no rental pressure.
39, teeth-related services
The development of orthodontic technology has made the teeth in this year become a very popular topic of entrepreneurship. The original orthodontic or dental care is the medical level, but due to the promotion of technology to make it more and more close to the consumer level, which creates a lot of entrepreneurial opportunities for dental care as well as orthodontic and other segments of the track. Plus, the potential demand for dental care and orthodontic correction is probably more than 100 million people, so more and more capital is starting to focus on dental-related entrepreneurship.
40, mother and child market segments? Service
Mother and baby industry development 30 is more than years, has entered a mature stage, when an industry to a mature stage, will extend a very large number of segments of the industry, and in the past two years in the children's media organized by a variety of segments of the forum, including China's Goat Milk Powder Development Forum, China's complementary food development forum, China's nutritional products development forum, wash and care industry seminars, have all corroborated the above views.
In addition, Mr. Rees, the father of positioning theory, has also said that the positioning theory is the most important thing. The father of Mr. Rees also said that the driving force of business development is differentiation, which means the birth of new categories, also means the birth of new trends.
41, intelligent elderly service platform
Changes in the age structure of the population has led to the development of a number of industries, one of the typical is the elderly industry. The more serious the aging of the country, the more likely the pension industry will usher in rapid growth.
Currently, in the context of China's pension model where home-based pension is the mainstay, community is the backbone, and institutions are complementary, smart pension can build an information-based pension service system in multiple ways from the perspectives of remote monitoring, real-time positioning, and information interaction on a unified platform through technological means to satisfy the modernized, scientific, and humanized pension needs of the elderly and their families.
42, pet door-to-door feeding service
People who have pets are increasing every year, many practitioners, capitalists predict that the pet market is close to 200 billion yuan. And some busy pet owners do not have the time or ability to take care of pets, so there is such a business opportunity? Pet hosting.
There is a door-to-door feeding service, some owners are worried that their pets can not adapt to the unfamiliar environment, or the service store health problems, they directly ask the clerk to come to the door to feed, the two sides will sign an agreement to ensure the quality of service and safety.
43, garbage disposal services
Many people in big cities, do not have the energy to do this, they directly order online, so that the garbage sorting workers door-to-door service. Previously, a takeaway platform has launched this type of value-added service.
There are also people who choose to buy a smart garbage disposal, as a supporting facility for garbage classification and collection, just press the start button, disintegrate the garbage, clean and fast, for example, Yinglipu garbage disposal is a good choice.
44, medical beauty organizations
Own a plus n years of beauty alumni group, witnessed them discussing topics from a variety of skincare and beauty, to 2019 more and more discussion of what to fight, many people now feel that, compared to skincare, the effect of the medical beauty of the more immediate results, but also more affordable. People are becoming more and more accepting of medical beauty, and there is still a chance for medical beauty organizations to grow in 2020.
45, medical beauty insurance
Nowadays, consumers mainly go to public hospitals, to do relatively high safety factor of the project. However, it is undeniable that for a long time in the past, consumers ignored the medical attributes of medical beauty, and the deliberate neglect of some medical institutions, resulting in frequent accidents in the industry. Therefore, medical beauty insurance can add a layer of protection for consumers, with a high social value and commercial value, the industry needs this ring, in the medical beauty industry more and more rational 2020, this aspect has the opportunity to develop and grow.
Entertainment industry
46, cultural and creative IP derivatives
The brand effect of the Forbidden City IP, has played a good model for cultural and creative IP products. Coupled with the national tide winds that have arisen in recent years? , also allows the market to find the young consumer groups concerned about the popular elements.
In the past, the sales channels of cultural and creative products were mainly in addition to art, museums, exhibitions, and many tourist attractions and shopping malls also have sales. But to develop better, need to expand its sales channels, from the traditional concept of jumping out.
47, short video track upstream and downstream supply chain
The law is very obvious, if a track is very hot, proved to have a dividend, whether it is the capital or business, its infrastructure around the upstream and downstream of the industry chain will be quickly made up, then there will be some new brands in this.
48, video content creation
Graphic field of play and investment in the V much to go, in order to grab the turf has long been competing for the head, and the video field has not yet solidified.
In 2020, the 5G popularization is more powerful, 4K HD video, VLog video, one-minute long video and other demand is likely to continue to explode, leaving a lot of opportunities for content entrepreneurs.
49, virtual idol and virtual companion
We are concerned about the virtual idol and virtual companion, this is a very interesting track. Luo Tianyi, whom I voted for before, once held a concert for 20,000 people at the Mercedes Center with Lang Lang, which was basically a full house. Many of the audience members are only children, and although they don't have a real partner to accompany them, they do have a virtual partner to accompany them.
50, cloud game
This is for game development and gameplay, cloud game will be a huge change, now there is no way to realize the quality of the art on the phone, gameplay innovation, in the cloud can do. At that time do not need to graphics card how high, now the PC game to play overseas masterpiece, because the graphics card can not play, the future cloud game does not exist this problem.
Not only that, under the support of cloud technology, the game's distribution method is subverted, the distribution channel will be further broadened, began to become diversified, the marketing focus shifted to the enhancement of exposure, the star effect began to weaken.
Choose a project that suits you, and if you're still confused please sink your teeth into something serious. Deep plowing in a certain vertical field, you will certainly create a piece of their own world. Go for it!