BYD is a national brand with independent intellectual property rights. Following the development line of independent research and development, independent production and independent brand, it is determined to create a national car that is really good value for money, and the design of its products not only draws on advanced concepts of international trends, but also conforms to the aesthetic concepts of Chinese culture.
BYD was founded in 1995 and started with a team of 20 people. In 2003, BYD grew to become the world's second largest rechargeable battery producer, and established BYD Auto in the same year. BYD, which started as a battery maker, is playing the role of a "layman" when it comes to building cars. It is the use of "independent intellectual property rights" of the loud name and the acquisition of Qinchuan Automobile behavior, so that BYD has a relative to other newcomers to the first advantage. In just one year, BYD Auto's product line from the original single "Flair" mini-sedan, quickly expanded to include a fuel car, c-class fuel car, lithium-ion electric vehicles, hybrid vehicles, including the full range of products. Extended information
BYD:
The new BYD logo will no longer follow the original blue and white color, the pattern was changed to an oval shape, and added light and shadow elements. The arrangement of fonts and the color of the graphic have changed dramatically, highlighting BYD Auto's innovation, technology and the essence of its corporate culture, and injecting the BYD brand with new connotations and vitality.
The new BYD logo is more concise and intuitive, and has international elements, according to BYD's top management. Through this logo change, BYD Auto will focus on the goal of building an international brand, comprehensively promote the enterprise production, science, research and marketing at all levels of international brand awareness, and constantly improve the enterprise's market insight, and ultimately to achieve the quality of the BYD brand and high gold content.
Baidu Encyclopedia: BYD