Summary of offline promotion activities
Part 1: Summary of offline promotion activities
From July 31 to August 2, 20XX, led by Yang JiaoLong, YangTao, WanGuo, the offline promotion team, in the community of Poly, "Bain-Mei Milk Powder Store", and Hunan College of Economics Tianyuan Mall, "Cute Cute Mother and Baby Store", to carry out the "machine friend network" environmental recycling theme offline promotional activities. The team, led by Yang Jiao Long, Yang Tao and Wan Guo, organized offline activities in "Beingmei Milk Powder Store" in Poly Community and "Cute Kisses Mother and Baby Store" in Tianyuan Mall of Hunan Shibai University of Economics to promote the environmental protection and recycling of "Jiyou.com". In these three days of activities, the various members of the mutual cooperation, mutual understanding, through the whole activity, the overall is still relatively smooth, there are many welcome, but there are also some small problems, so the first sit summarized as follows:
I. Leaders attach importance to, as an example
In this activity, the leader is not only busy at all times in the first scene, but also in various places to make publicity, release leaflets. Site control of the overall situation, the formation of a good example of the success of the event played a great effect, and, staff deployment, logistics, reasonable arrangements for work, time, location, real-time life supplies, for the success of the event to provide the prerequisite and guarantee.
II. Personnel cooperation, full cooperation
In the work, members of the team division of labor is clear, can be very good initiative to do the work arranged down, and between members, can understand each other, cooperate with each other, to maintain good communication, to discuss how to do a better job, and in the customer's communication to be able to clearly express the theme of the event, and the content of the event.
III. Participants' cooperation
The success of this event also lies in the cooperation of the participants, who are able to cooperate patiently with the staff's explanations and operational steps.
IV. Recycling theme
The recycling of cell phones, "environmental protection", and the current social public call for the protection of the environment combined to protect the Earth's environment.
To carry out this activity, we have increased the popularity of our company, "Mobile Friends Network", and publicized to the general public our "Mobile Friends Network" of environmental protection and recycling, protection of the Earth, the concept of the best use of resources.
However, there are still some shortcomings in this activity, such as: 1. The model of the film is not complete, and some customers' cell phones can not be film. 2. The density of personnel is not large enough, and the flow is insufficient. 3. There is no hard requirement for the activity: for example, customers must pay attention to the public number of WeChat, and then give the customers some benefits.
20XX.08.03
Part II: Summary of promotional activities
xx November 12 - 25, the seventh anniversary of the large-scale promotional activities, due to account for a certain amount of time and people, coupled with attractive seasonal commodities and promotional activities, the overall effect of the better, to our future The work carried out has left a good teaching material.
This plan is very well prepared, covering a wide range, with the store managers and the company's departments to seriously demonstrate the formation of a more complete set of operationally strong overall marketing manual.
In terms of promotion, we applied the promotional activities for families and housewives as the main consumer groups, to achieve the desired effect, the consumer response was enthusiastic, and fully achieved the purpose of gathering popularity.
Commodities, we seasonal with the "explosive fresh, only 1 day" "crazy specials, limited time to grab the purchase of" merchandise promotional activities, to achieve that with the overall newsletter with the purpose of charging, and the use of commodities to pull popularity and sales purposes. The purpose of the promotion is to match the overall newsletter fee, and to use the products to promote popularity and sales. In addition to the store display, the on-site promotions. The seventh anniversary broadcasts we produced enabled the stores to break new ground in the execution of publicity and in the rendering of the atmosphere of the shopping center and the atmosphere of the promotion. In the visual and auditory aspects to the consumer a great impact, for our future work has left a good reference.
The seventh anniversary of the large-scale cultural evening put the entire seventh anniversary celebration on the climax of the cultural performance of the stores can be remarkable, the invitation of suppliers to make our company's corporate culture and business ideas propaganda on a stage. With the birthday song general manager cut the cake scene so that our employees have a sense of family affectionate home. This is the cultural evening of several important highlights. In terms of timing and human harmony, we also took advantage of a certain advantage, the seventh anniversary of the start of the activities of the weather suddenly turned cold, so that the original newsletter planned for seasonal merchandise hot sales, popularity booming. This and our analysis and organization of merchandise forward-looking inseparable, the last really even God to help us, coupled with our hard work and better analysis of the implementation of the ability to do bad things?
But we work in the process of planning, organizing and controlling activities, there are still many shortcomings: in the middle of this seventh anniversary activities, there are some promotional plans, activities and commodities are not in place, resulting in the loss of a portion of the sales, it is worthwhile for us to think about it and a deep review of:
1, part of the promotional activities as a result of the failure to find a supplier. Forced to abort.
2, the supervision form is not implemented, is the seventh anniversary of a regret.
3, the store's site implementation is not enough,
4, the store's timely tracking review is not done.
5, stores in the manpower arrangement is unreasonable, resulting in this individual activities have not been fully realized.
6, new goods / sensitive goods development, procurement is not fully implemented, is the biggest regret of the seventh anniversary.
7, stores in the seventh anniversary of the activities, in some of the creative display of goods is obviously inadequate, to be improved.
8, stores in the seventh anniversary of the commodity activities, on-site promotions are not in place, sometimes there is, sometimes there is not, there is no thorough on-site promotional staff training and tracking, which leads to some consumers can not be collected, can not draw on the work for the future.
9, stores in the seventh anniversary of the activities, popularity, sales went up, but the health work did not follow up in a timely manner, resulting in the store entrances and store health is not satisfactory, like a garbage dump.
10, in the seventh anniversary activities, part of the sensitivity of the goods out of stock seriously, affecting the consumer's shopping mood, which is a big ban in the business. To reflect seriously! In short, any work to constantly summarize and review, in order to make the next flash work well.
We hope that in the future, we can make the whole newsletter marketing program better, better implementation.
Part III: Summary Report of Promotional Activities
20XX 5-1 smashed eggs in gold bar promotional activities summary report
May 13th successfully completed the "smashed eggs in gold bar" May Day promotional sweepstakes. Activities through the support of the company's leadership, as well as the concerted efforts of colleagues. Achieved good results. The promotional activities to make a summary, the details are as follows:
Activity time: 20XX-4-21~20XX-5-13
Activity theme: "smashing the golden egg in the gold bars"
Activity object: the city's citizens
Activity mode: price reduction discounts, buying and giving
Activity mode: price reduction discounts, buying and giving
Activity theme: "smashing the golden egg in the gold bars"
Image of the store: the store is decorated with purple and gold as the theme, highlighting the nobility of Jiu Kai Home. Balloons in the store, as well as commercial product information, booths placed in the giveaways, decorative booths, set off a strong festive atmosphere. Prizes purchased in advance and placed in the hall, the front position with a large "prize" word, to give customers the first impression of the door is "cost-effective! Something to give!"
Analysis Note: This activity to obtain the active cooperation of all departments of the company. Management colleagues responsible for the activities of the site of the speaker debugging, activity props building and security work, completed within the specified time, to the lottery activities to provide an effective hardware protection; comprehensive office in the activities of the mall is responsible for decorating the mall to enhance the mall's activities, the atmosphere of the mall, in advance of the purchase of prizes placed in place, effectively stimulate the customer's desire to purchase.
Summary:
a. Performance statistics, the promotion did not achieve the expected results, the projected turnover of 1 million during the event, the actual sales of 630,000, the rate of achievement of only 63%. Traffic statistics, the more ideal is April 29, April 30 and May 1, Labor Day holiday 3 days, traffic were: 213 people, 248 people, 340 people, activities during the other period of traffic is relatively stable, an average of 120 people / day. The reason is: 1. publicity on the nine open home did not have the name of the highlights, resulting in traffic 1/10 of the customers to see the publicity directly to the three stations; 2. publicity of the timeliness did not reach, a publicity time period, all the publicity is in the activities of the first 3 days before the beginning of the same period of time, some even in the activities, and then the publicity of the time is not set aside in advance, the activities of the contents of the publicity at least 3-4 weeks in advance, should give customers an understanding of the over a period of time. Should give customers a period of time to understand the excess; 3. publicity time does not take full advantage of the advantages of the network platform, resulting in publicity has a dead end; 4. merchandise placement is not enough to highlight the characteristics of the salesperson's service consciousness is not high, the product is not enough professionalism, and can not make the customer interested in the goods within a short period of time. Salesman will not take the initiative, most of them are following the customer's thinking. Although, in the activities held before the unified sales staff training, but the effect is not good, in the whole period of activity, most of our sales staff did not improve the service consciousness, service quality has not been improved. In addition to the quality of their own attendants is not high enough, the mall's training is not in place, training in addition to formal lectures can also be instilled through daily communication, the quality of the sales staff's service is not overnight time can be put in place, through our usual unremitting efforts, through our internal training, regular organization of professional knowledge and learning to enhance their own level, from product classification, material characteristics, how to identify authenticity, distinguish origin, how to do booths, and how to do the same. Distinguish origin, how to do a reasonable layout of the booth, training salesman suggested sales, can do to give merchants and salesmen reasonable and effective guidance, and the development of a reasonable training program.
b. Activities during the merchant sales, high and low, total sales of 654,888 yuan (of which the final payment of 73,400 yuan): selling better Dream Lisa: 128,900 yuan; Ruier Chinese: 146,200 yuan; Southern Home Furnishings: 49,200 yuan; Imperial Standard: 37,100 yuan; Lobby mahogany: 2,500 yuan; hundred strong St.: 17,800 yuan; and some other Booth no sales generated, the second floor of the majority of home furnishings, the reason is that the mall is not clear labeling, not a good guide to customers (is being improved).
c. Activity costs, the event awards, according to sales set up as follows: gold bars (5g) 3, 2 TVs (1,599), 2 refrigerators (1,299), 4 mountain bikes (460), 5 bicycles (260), rice cookers, electric pie pans, electric pressure cookers, ironing boards, rice cookers, rice cookers, 5 units (299), 10 beds of silk quilts (126), electric water kettles 10 (85), hairdryer 18 (56), total: 27,764 yuan; withdrawals: 15,000 yuan.
d. The planning of the event, the beginning of the time by soliciting the views of the merchants and later the company will study, all personnel contribute to the activities of the program is more complete and can be implemented. However, from the details of the view is still not rigorous enough, on the activities of the scene of the show, did not do a good job of time planning, so that the lottery time than the expected delay of half an hour, the activities of the nodes do not have a good grasp of the activities of the shelf with the provisions of the morning to be ready, but has been to two o'clock to be put in place. In addition, the activities required during the shopping guide to do three major initiatives on communication: 1. active introduction, publicize the company's promotional activities and preferential activities; 2. active answers to customer questions; 3. active to strengthen communication with customers. Through the customer awareness survey of the mall, a variety of ways to bring some of the publicity of the customer base, but mainly: through the newspaper, community advertising and the surrounding residents to know the majority. The customers introduced by friends also occupy a certain proportion, so the establishment of customer files and the establishment of a referral mechanism is necessary. The establishment of customer files, is to maintain the old customers to bring new customers for the mall; the establishment of a referral mechanism is to stimulate more people to bring the intention of customers to the mall, pulling sales.
From the scene of the event, this year's furniture industry situation is indeed affected by a certain degree of smooth sales, there is no climax, surveyed several larger home furnishing malls, the situation is the same. But the potential just need customers or have, depending on how we find and how to cultivate customers. Currently should enhance the grade of shopping mall goods and standardize and enhance the behavior and quality of sales staff. According to the holiday time, in advance of the planning program to make. Large holiday planning in advance of the completion of two months of time, small festivals in advance of the completion of a month, leaving enough time to facilitate the program more detailed. Regularly go to other shopping malls to understand the situation, buy the appropriate books to enrich their professional knowledge, by asking for more advice.
6-1 International Children's Day JiuKai home sos children's village care action: 5.24 to shopping malls as a unit, the organization of merchants to participate in the purchase of gifts to the Yantai Children's Welfare Institute for condolences.
7-1 Party Day: combined with the June 23 Dragon Boat Festival to the shopping mall as a unit, the organization of merchants to arrange cultural and artistic programs to the community condolences to the quality of the old cultivation of the work of the current top priority.
Party activities.
8-1 Army Day: the mall as a unit to organize merchants to arrange cultural programs to the troops condolence activities. 9-10 nine open home one year anniversary of the store celebration activities. June 30 before the store to celebrate the first anniversary of the planning program, after the department to discuss.
Part IV: Summary and analysis of promotional activities
Snail bath machine promotion summary and analysis report
"9.12" (the eighth day of the eighth month of the lunar calendar) promotional activities have been completed, according to the terminal Shuaikang home appliances sales situation and the terminal Feedback back to the information summarized in the report is as follows:
Shuaikang home appliances store is located in Renxian County, about ten kilometers due east of the township of Gucheng is relatively prosperous, surrounded by a considerable number of stores shopping points, small supermarkets. Convenient transportation, into the store to consume the crowd is mainly in the nearby villages to live or catch the market all kinds of farmers crowd. In the Shuaikang home appliances near one or two home appliances, hardware and solar energy stores, it can be said that the stores are relatively small, the consumer crowd is relatively narrow, relatively concentrated. This activity in Shuaikang home appliance summarizes the following points:
1. The whole activity of the merchant's cooperation is relatively good, and can well accept the company's arrangements for the activity. Can well understand the whole activity of the promotional program and promotional tools. And in sales can actively give each customer to promote our promotional activities.
2. Since the promotional activities a *** sales of 2 units of bath, including a special price of 1 unit, there are 3 units left to the activities of the dealer. In terms of sales performance did not fully meet our expected standards. Pre-expected standard is at least one or two units sold, and really reached only 30% less.
3. For the activities and some of the company's recommendations: (1). Activities have a certain effect on sales. Activities are based on special prices, plus games with prizes promotional activities, attractive to customers, but also convenient to promote the product. (2). The price of the bath machine is high (our market retail price trial pricing: w-1 type 698 yuan (special price), w-2 type 898 yuan w-3 type 998 yuan. Consumers generally reflect the high price, monotonous style, shape like a washing machine. From the situation to see the promotional activities to a certain extent to enhance sales performance, so that many customers understand our products. On the distribution to enhance the confidence of operating products, store sales also played a good role in promoting.
4. Some of the views of the event: (1). Activities for the bath machine promotion, sales have a certain role in promoting. After all, it is the first time, we can continue to do activities. (2). Promotional activities should still be done in advance before some warm-up, to the promotion to leave some margin.
5. Product customer awareness is not high. Although our products as a new category in the market appeared only a year. In this less than a year's time, the company carried out a lot of product publicity and investment promotion, but the current situation in some areas, especially in the south of the promotion of individual places to achieve great success, the establishment of a relatively complete set of promotion of the sales model, but in the northern region to promote the above results are very little. Xingtai governs two cities, fifteen counties, two county-level cities. It is a large market, the geographical location is particularly important, with a certain market representation. In the business circle, there is a "Xingtai get Hebei" said. And then later promotion can not pay more attention to our Xingtai promotion, first let part of the people to understand, in let part of the people to drive other people to understand our products.
6. The company's current situation is mainly based on channel sales, in addition to the necessary promotion, we have to do is how to sell the product faster and better. On the current sales situation, we are in the bath products in this market share is too little too little, did not form a preliminary scale effect. Our current goal is not only to fight for an agent or a franchisee, we have to do is to ensure that they get our products can be sold quickly.
7. on the region's major media advertising whether to launch in a timely manner, how to launch, launch program. Agents of regional advertising support, the merchant's goods exchange, new products and so on. These are some of my views and opinions on the promotion, not necessarily comprehensive.
XX Company Marketing Department
Ma XX
20XX/9/13
Part V: Summary report of the district promotion activities
A. Introduction of the activities
1, the purpose of the activities: to further strengthen the Chongqing city center and surrounding areas of the medical flow Baba brand building Work to strengthen the deep level of communication with the residents of the district, to strengthen the cognitive propaganda work of the site; deepen the consolidation of the public coverage of the medical flow of Baba site, to further expand the medical flow of Baba's sales market!
2, Activity Time: November 20, 20XX
3, Activity Location: XX District
4, Activity Mode: for the residents of the community to measure blood pressure free of charge, fill out questionnaires, on-site display of the product, the issuance of DM leaflets, demonstration of the shopping process and other ways to combine.
5, the theme of the event: care for health, free blood pressure measurement
6, the activities of the participants and the specific division of labor
Shu X: measurement of blood pressure, guiding the test subjects to fill out the questionnaire
Fan X: measurement of blood pressure, guiding the test subjects to fill out the questionnaire, on-site photography, the event announcement in a timely manner Zhang X: on-site and the management of the coordination, measurement of blood pressure, guiding the test subjects to fill out the questionnaire, outside the cell. Zhang X: on-site coordination with the property management, measuring blood pressure, guiding subjects to fill out questionnaires, distributing DM leaflets outside the community, collecting money and issuing receipts
Chen X: measuring blood pressure, guiding subjects to fill out questionnaires, displaying product introduction
Wang X: displaying product introduction, distributing DM leaflets outside the community
Chen X: introduction and demonstration of the shopping process on the website, guiding inquiries to fill out the questionnaires
Jiang X: distribution of DM leaflets outside the community, live broadcasting. Cao X: Measuring blood pressure, guiding people to fill out questionnaires, and displaying product introductions
Chang X: Displaying product introductions
Yu X: Distributing DM leaflets outside the neighborhood
Summary of the activity process
1. The activity process and specific work content
The preparations for the activity began on the afternoon of the 19th. Started in the afternoon of the 19th, at 13:00 on the afternoon of the 19th, so involved in the activities of the personnel are in the door of the market began the product knowledge training, mainly to understand the wrist sphygmomanometer and arm sphygmomanometer the correct use of blood pressure, as well as in the measurement of blood pressure in the process of the test subjects may be questioned by the question of how to answer.
Activity Summary Report
On the 20th, we arrived at the designated location at 9:30 a.m. to set up the exhibition, and after about 10 minutes, we officially started the free blood pressure measurement activities. During the measurement process, we let the test subjects take a break for about 3 minutes, and during the rest period, we introduced the website of MEDLINE BABY to them and guided them to fill in the questionnaires, and after the completion of the measurement, we gave them the Mangi Magnetic Stickers, the MEDLINE BABY promotional pens, and DM After the measurement was completed, we gave them MEGAMAN? stickers, MEGAMAN? pens, and DM flyers to deepen their impression of MEDLINE BABY.
Next to the free blood pressure measurement activity, there is our product display area, the display of products have specialized personnel responsible for the introduction of customers who come to consult and explain, and send DM leaflets.
During the event, there are specialized personnel to the streets outside the community to distribute DM leaflets to passers-by to introduce the medical flow Baba site. Arrange for specialized `personnel to webcast the event on the Internet.
2, the activities of the results of statistics
① Expenditures:
Table 1 Activity Expenditures Detail
② Sales Revenue
③ Fill out the questionnaire
The activities of the first *** 40 people to participate in filling out the questionnaires, of which, four questionnaires for the questionnaires to leave only their names; eight questionnaires to leave their name and Contact information; 8 seriously fill out the questionnaire only leave the name without contact information, the remaining 20 questionnaires for the qualified questionnaire.
Conclusion:
Activity Summary Report
①Target group is older, self-protection awareness
The main group of participants in this activity, mainly people aged 50 years old and above, this age of the crowd, by high blood pressure and other cardiovascular and cerebral vascular diseases, and at the same time because of the age of the relationship between the computer can not operate, basically not to buy online, are children to help online or shopping. The company's main goal is to provide the best quality products and services to the public.
With age, the sense of self-protection increases, and the fear of being cheated is not easy to trust others. In particular, people over 60 years old, this age group, afraid to tell the phone number, address and such privacy issues.
② The use of medical devices can improve the quality of life
In all samples, the purchase of medical devices to give away, or own devices for others to give a larger proportion. Now people's health care awareness has been progressing, more and more people realize the importance of health, many people have realized that the purchase of medical devices to give to friends and relatives, or own devices for their own use, is to improve the quality of life.
③ Online shopping is gradually accepted
With the popularity of computers now, more and more people are beginning to trust the network, on the network to buy things have not been completely resistant, even if they do not use the network to buy the middle-aged and elderly people, but also to accept their own children in the network for their own purchase of products.
④ Online shopping product quality and other major considerations
There are a lot of factors to consider when shopping online, but people are most concerned about the quality of the product itself, efficacy, price, etc., for after-sales service, but worry less. Therefore, in the future, when making products, we should be more careful to do a good job of product introduction and other factors of the product itself.
3, the activities of the existing problems
① redundant personnel, the division of labor is not clear
This activity *** have 11 personnel to participate in, which, in addition to the driver, the rest of the personnel in the activities of the former were informed of their duties, but in the activities of very few people to clarify their duties, more people are surrounded by free blood pressure measurement activities to help measuring blood pressure and More people gathered around the free blood pressure measurement activity to help measure blood pressure and consult and answer questions. However, the distribution of DM leaflets was not better, resulting in too few DM leaflets being distributed.
The site of the event is affected by the venue, the number of people who come to the consultation and participation in the event and other factors, the event site staff 4 to 5 can control the entire event, the rest of the staff redundant, resulting in a waste of human resources.
② product knowledge is not familiar with
This activity in addition to the driver of the rest of the 10 people on the 19th are involved in product knowledge training, but the training is only focused on the knowledge of the sphygmomanometer training, the rest of the display of the product is not too much training, resulting in the activities of Cao X, Wang X, Chang X, the rest of the personnel only a few of their usual contact with the product to understand the other products are simply not familiar with the introduction of the product to the customer. The other products are not familiar with the product at all, the introduction to the customer can not do a professional Q&A.
Activity Summary Report
③ DM flyer, questionnaire design is unreasonable
DM flyer in the design of the consideration of only the introduction of the site, the promotion of the site, and therefore ignored the introduction of the physical store, resulting in the activities of the site, the customer will not be on the Internet, and do not believe in the network of shopping, you need to know the address of the physical store, but the DM sheet does not have a detailed description.
When the questionnaire was first designed, it was hoped that more middle-aged and older people's needs for online shopping would be obtained, but the actual situation of acceptance of middle-aged and older people was not taken into account, resulting in the questionnaire content being too complex for middle-aged and older people, and most of them could not read the questionnaire at all.
④ display product selection issues
This activity to display a relatively large number of product categories, are the website and offline sales of better product categories, but did not carefully screen the actual situation of the community, so the activities of the process of sales of products, only the sphygmomanometer, massage stick, cupping the three types of products have sales, and other products have a certain amount of consultation. However, blood glucose meter, hearing aids, Novo and pen and other products consulting is also relatively small.
⑤ Network live broadcast is not in place
The process of this event arranged for professional promoters to live broadcast the event on the network, but due to the lack of communication between the promoters and the person in charge of the event and the planner, resulting in the understanding of the and the expected results are not unified, so that the event's live broadcast was a complete failure. The live event was not well promoted on the web and did not create momentum on the web. Let the target audience of this activity is limited to the crowd near the California Garden District, did not let the rest of the people in Chongqing City to get to know and participate.
Third, the later activities to improve
This activity did not achieve the expected promotional effect, but still have some results. Through this activity, we can summarize some of the experience for reference and improvement of the activities in the next few periods.
1, streamline personnel, clear responsibilities, a reasonable division of labor
In the late activities, the control of personnel should be reasonably distributed, the total number of people in an activity in about 6 people, including the activities of the scene 2 people are responsible for the free measurement of blood pressure, 2 people are responsible for the introduction of the product display, and the remaining 2 people are responsible for the outside of the community to issue DM leaflets.
2, display products carefully selected
Through the activities of the customer on the display of product consultation feedback, for blood pressure monitors, massage products, footbaths, cupping, wheelchairs and other products user consultation is more, especially massage products and blood pressure monitors are not only by the attention of the elderly, a lot of young people also have the need for this.
Wheelchair, oxygen concentrator type of big products also have consultation, because we just to show, the products brought are limited, only with a product respectively, so that inquirers do not have more choice of space, lost a lot of customers.
For blood glucose meter products, because blood glucose meter can not be tried, so many customers to blood glucose meter products to maintain a questionable attitude, the demand for purchase is not obvious.
Many customers will ask for a trial in the consultation, massage stick, blood pressure meter products are purchased after the trial,
Activity Summary Report
District residents for this exhibition form of sales, more trust in the products tried on the spot.
Therefore, in the later activities, the three types of products, hearing aids, blood pressure monitors, massage sticks, can be free to try, so that more customers in need of more trust in product quality.
At the same time, wheelchairs, oxygen concentrators, two types of large products, can be appropriate to the various grades of products to show more than a few, the formation of the scale of the visual impact, so that the customer can add more space for choice. Footbath, massage cushion, cupping, massage stick and other products as a key display products.
3, before the event product familiarity, familiarity with the company's information
activities in advance, to determine the need to show all the sales of products, each person involved in the activities, must be familiar with the product knowledge, is not simple to use and understand the function, but to simulate the customer, stand in the customer's position, and strive to take into account as much as possible the problems that customers will be asked to figure out the way to answer the question.
And, for the physical store and the website should also understand and be familiar with the understanding of the customer in the measurement of blood pressure, to introduce the medical flow of Baba website and medical flow of Baba physical store, to deepen the customer's knowledge of the medical flow of Baba.
4. Redesign the DM sheet and questionnaire
When designing the DM sheet again, first of all, we have to take into consideration that the address of the physical store of MediFlow Baba and the photos of the physical store and the branch office and other introductory contents should be integrated into the DM leaflet. Because more middle-aged and elderly people do not have high trust in the network, it is best to introduce the physical store and the website together to increase the degree of trust.
Again, add more product categories in the DM flyer, so that the audience reading the DM flyer will understand that medical flow Baba is a comprehensive website for medical devices.
The design of the questionnaire should be more simple and clear, so that middle-aged and elderly people can quickly understand. In the design of the questionnaire, for privacy issues are placed at the bottom of the questionnaire display, to eliminate the resistance of the respondents.
5. Increase publicity
Post-activity in the activities held before the coordination with the promotion team, in the network of activities on the momentum, through a variety of means, so that more people know about this activity, the best way to achieve the activities outside the scene can take the initiative to come to participate in the activities.
The later part of the event, we should also publicize the event and promote it on the network, so that the general public can feel the lively atmosphere of the event site, and at the same time, can recognize the sense of social responsibility of the medical flow Baba online shopping mall.
Fourth, the activities of the proceeds
Through this activity, all the participants in the activities of the product as well as the characteristics of the customer base, etc., have a lot of understanding. Especially for those who sit in the office every day, face the computer e-commerce department, really face to face with the customer's communication, such experience is rare, convenient for the future in the work of the user experience understanding.
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