Because of the pursuit of profit maximization, this kind of sales gangs are often purchased and marketed are cheap low-grade goods, which are full of fake and shoddy products. These water purifiers have not been certified by the state water-related approvals, some leaks; some do not produce water; some simply do not have any effect; some water quality is worse than tap water, (such as arsenic, bacteria in the water exceeds the standard) is a real "sewage apparatus"; water purifiers will be generally concentrated in the rural areas, taking advantage of the majority of the rural elderly left behind to the pursuit of health, claiming that their own water purifier, the water purifier is a good idea. The pursuit of health, claiming that their water purifiers can cure diseases, can prolong life, thus cheating consumers of their hard-earned money, with no regard for the user's drinking water health, seriously tarnishing the reputation of the water purification industry.
Water purifier sales scam generally use bait, first to some small gifts such as pressure cookers, cashmere quilt, plastic pots, etc. to consumers, to attract the attention of consumers, so that the sales gangs have a sense of trust. Once this sense of trust is established, the marketing team began to preach the seriousness of water pollution, talking about the water you currently drink like chronic poison, and then do not improve on the same as suicide. At this point, the people thought, what they say really makes sense, and the heart began to panic. So, their water purifier should also debut, they through a series of product experiments, with experiments to prove that their water purifier is how good, how magical, claiming that after this product filtered water is what small molecule water, energy water, with beauty, healing, improve sleep, tonifying the kidneys and aphrodisiac efficacy, the people at this time has completely fallen into their trap, so the whole village, take the cash to line up to buy! Their water purifier, their purpose is also successfully achieved. The matter of the dust to go, deep hiding merit and name, this village water purifier installed almost, they will go to the next village, marketing, completely disregard for the water purifier after-sales, and so the people reflect over the deceived, even their shadow can not be found.
In fact, the local business and market supervision departments have long been issued on the investigation and handling of "free experience store for the elderly" in the operation of the following violations:
(a) unlicensed business behavior.
In accordance with the "Guangdong Provincial Market Supervision Regulations," "Guangdong Province to investigate and deal with unlicensed acts of business regulations" of the relevant provisions of the investigation and handling of unlicensed acts. Inspection found in accordance with the law should be obtained without obtaining administrative licenses, unauthorized engagement in production and business activities related to licensing matters, transferred to the relevant administrative licensing department.
(2) the release of illegal advertising behavior.
1. Illegal release of prescription drug advertisements and unauthorized release of medical, pharmaceutical, medical device and health food advertisements.
2. Violation of the Advertising Law, Article 16, Article 18 of the provisions of the release of medical, pharmaceutical, medical device, health food advertising behavior.
3. Non-medical, pharmaceutical and medical device advertisements involving the treatment of diseases, the use of medical terminology, or the use of terms that are likely to confuse the promotion of goods and drugs, medical devices.
(C) false advertising unfair competition.
1. The performance of goods, efficacy of exaggerated, misleading false propaganda behavior.
2. False propaganda on the product honors, spokesmen and other acts.
3. Falsification or fraudulent use of certification marks on the goods, quality marks and other quality marks of false representation.
(D) infringement of consumer rights and interests.
1. The use of fictitious transactions, fictitious turnover, false reviews or employment of others to conduct deceptive sales inducement behavior.
2. The act of engaging in business activities under false names and marks.
(E) pyramid schemes and violations of direct selling behavior.
1. "Head pulling", "initiation fee" or team remuneration and other acts involving pyramid schemes.
2. Cross-direct selling area sales, sales of products beyond the scope of direct selling and other violations of direct selling behavior.
During the inspection, other illegal behaviors that belong to the jurisdiction of the industry and commerce and market supervision departments according to the law will be investigated and dealt with together.
So, in the end, the relevant departments have no serious supervision, why the water purifier will be sold in today's society is still prevalent? We do not know.
Small final reminder:
1, water purifier products must have a health license approval, in order to legally produce, legal sales. The water purifier products will be marketed, you must go online to verify the product name, specifications, model, manufacturer, health approval date of issue and expiration date, etc., to be completely consistent with the health license approval, in the validity period of the approval, to ensure that the product quality is reliable. The promotion of those who do not have health approvals, false health approvals of the water purifier will be sold, to the local industry and commerce, quality inspection, health departments to report in a timely manner, so as not to jeopardize the consumer.
2, water purifier marketing scam will often use a large number of "gifts", "gifts" to attract, deceive, fool consumers. We all know that the sky will not fall pie, who will not do business at a loss. If there are so many "gifts", "giveaways" to give, is not precisely that it is the water purifier is not worth the money? So do not be greedy for small favors, money to buy a "sewage", take advantage of a small loss, when it is too late to regret.
3, where the publicity of the water purifier out of the water what special "function", such as what "alkaline water", "activated water", "small molecule water", "water", "water", "water", "water", "water", "water", "water", "water", "water", "water", "water", "water". Small molecule group water", and even a cure for all diseases of the "water", that is basically sure to be a fraud. Ministry of Health, CCTV has repeatedly refuted these so-called "functional water" scam. Water is water, used to quench thirst, as long as clean, safe, sanitary, meet the standards. You know, all the publicity function of the water purifier, the Ministry of Health is not approved. To the health permit approval of the "Annex", and the marketing of water purifiers, "Product Manual" carefully and seriously check whether it is completely consistent. For those who engage in false propaganda marketing, to the local industry and commerce, quality inspection, health departments to report, so as not to jeopardize consumers.
4, and finally remind the children of migrant workers, we must explain the home of parents, elders, do not be deceived. More contact with family members, ask about life, water pollution is really serious areas, you can buy their own online, or formal stores, recognizing well-known brands such as Huamai, the United States, Angel, these formal brands of water purifier products are generally priced between 1,000-4,000, the quality and service are more secure.