What does the new media operation work for?
One, what is the new media operation
New media:
It is the new media on the Internet relative to the traditional media such as television, radio, newspapers, magazines and so on, which need a specialized unit to voice. For example, public number, microblogging, small red book and so on. The new media is characterized by the fact that everyone can publish content on it.
New media operation:
Centered around the specific marketing objectives, through the registration of accounts on various platforms or in other people's accounts to produce and publish content, planning activities, attract fans, so that fans into potential customers, expanding the influence of the brand.
Two, why do new media?
(1) new media traffic
Nowadays people are netizens, cell phones, computers surfing occupies a lot of time, with the times and accurate communication with consumers, must be through the form of new media.
(2) New media costs less
The cost of new media marketing is lower than other traditional ones.
(3) Many successful cases
Perfect Diary, Zhong Xuegao and others became popular quickly through new media.
Three, what is the daily work of the new media operation
(The division of labor is not clear company)
(1) Conceptualization of what content to send? (Think about the topic)
For their own responsible for the operation of the platform, think about what content to send, write a topic plan, to the superiors to discuss or team discussion.
(2) Write content
Write articles for each platform, and write the corresponding content according to the selected topic.
(3) Layout
After the new media content is written, search for images/make diagrams and layout the content.
(4) Publishing content
Select the prime publishing time and publish the reviewed content.
(5) Editorial customer service
Responding to private inquiries and comments.
(6) content data analysis
To analyze the data of the published content, analyze the click-through rate, the user's stay time, the rate of likes and favorites, comments and other data to analyze and summarize the experience.
(7) find other people's accounts to promote the brand in order to expand the influence
find the account in line with the brand's tone, contact with the editor to discuss the promotion.
(8) online activity planning
Operation of the account is not just send content, but also need to regularly plan activities to interact with the fans, increase the stickiness of the fans, so the new media not only plan activities, but also to ensure that the activities on the line, the activities of the late tracking and so on.
(9) short video operation
write scripts, participate in shooting video, editing video
(10) write plan
not every day, general new year plan and build a new platform, you need to write a new media operation plan.
Three, what is the daily work of new media operations
(Division of labor clear company)
New media operations is a manipulator, the daily work is planning, data analysis, operation adjustment. Carry out the whole chain of pulling new, retention, promotion, conversion. String together the work of the daily minutiae of new media operation.
It can be simply understood that the new media operation to do is to make decisions and planning, the 10 previously mentioned work for a specific division of labor, such as looking for copywriters to write soft text, looking for artwork layout, etc., responsible for the data and results, according to the data feedback and timely adjustment of the strategy.