Sample Pet Shop Business Plan
Sample Pet Shop Business Plan, many people dream of starting their own business, want to open a good pet store as usual need to write a good plan first. The plan needs to be written concisely, and specific and clear. Generally include the purpose and requirements of the work, there are more detailed steps and measures. But many people are struggling with this, the following share pet store business plan sample.
Pet store business plan 1A summary
Animals are friends of mankind, in recent years the pet dog has gradually been loved by mankind, and has entered people's family life. "Family pet dog" has become a kind of urban fashion.
Today's society is highly competitive, work pressure, interpersonal relationships are also very difficult to deal with, and the pet is completely owned by the pet owner themselves, they can communicate with the pet to solve the work life in the irritation and bitterness; widows and orphans, the need for comfort, children can buy pets to give their parents, the old man can also go to the purchase or adoption of pets, which allows the elderly to have a spiritual support; In addition, the only one of the pets is a pet dog, which has been used for a long time. In addition, the only child family, young parents are also willing to keep pets, one to let the child have a playmate, the second can also cultivate children's love.
In order to care for the special groups of society, to build a harmonious society, our entrepreneurial team decided to open a pet store.
Second, the market analysis
With the increasing standard of living of the people, in China, pets have gradually become more and more close companions. Whether it is dogs, cats, birds, or fish or turtles, these small animals that used to look after the house and provide entertainment for people have started to become important members of the family. In the increasingly competitive social environment, the cute and lively pets dispatched loneliness, increase interest and relieve pressure for humans in the tense modern life. Specially trained dogs can not only serve as family companion pets, but also develop a variety of working potential.
The South China Pet Market is one of the pet trading bases in the country and even in the world, filling the entire pet trading market with a constant flow of all kinds of dog breeds from all over the country and the world. The prosperity of the pet industry will surely make a greater contribution to enriching people's spiritual and cultural life, broadening employment opportunities, leading people to get rich, driving the development of related industries, and promoting the national economy to take off. The sustained and stable development of China's pet trading market in the south and north of China is also an important part of promoting the prosperity of China's pet industry, affecting the future of China's pet industry in the long run. The current market is full of pet stores of different styles. There are specialized to provide pets with a variety of food and snacks and nutrients such as food stores; there are also specialized to provide pets with a variety of exquisite pet kennel, feeder supplies stores. Pet beauty, pet hospitals and other new concepts of specialty stores will become a new investment direction. In addition, for pet owners, the biggest headache is that pets are sick. As the soul and the continuation of feelings, pet owners must not let their pets suffer half a bit of aggression.
Therefore, entrepreneurial consulting experts analyze that, after nearly 10 years of cultivation of the pet market, has now entered a mature period of development. For the masses of investors, this moment to intervene in the pet industry, open a specialty pet store is the right time.
3. Store Overview
(a) Store Name ____ Pet Shop
Store Location ___City___District ____ next to the neighborhood
(b) Opening Purpose
Our aim is to provide customers with the most adorable pets, the fairest price, try to save money for the customer, while enabling customers to buy a satisfactory pet. Become a consumer in the heart of the "four most" pet store (four most refers to: the most responsible, the best price, the most professional service, the most popular pet store)
Service Aims: 1, in line with the spirit of service to the pet lovers, care for the pet family, all from the perspective of the consumer to consider, and strive for the best. Everything from the consumer's point of view, and strive to make consumers do not leave home, you can buy the required pets and supplies. So that busy pet owners do not live in the community, you can meet the basic needs of pets, a complete solution to the worries of pet owners. 2, the store to implement telephone reservations, door-to-door service, complimentary pet show tickets and other services. 3, pay attention to the neighborhood: to open the pet store, we must have a good relationship with the neighbors. 4, can not be too disturbing: always think of someone who does not like pets, to think of this part of the people, try not to let their own store too disturbing. 5, to establish the store's reputation: pet stores rely on word of mouth, so the operation of the results also need a certain process. (C) business philosophy "so that everyone who loves pets can have their own beloved pets" (D) products and services We offer Mainly tangible and intangible products. Our offering consists of: live dog sales, matchmaking, grooming, breeding, and daily supplies. The specifics are as follows: 1, dog breeding: Part of the dog breeding price list unit (yuan / time) Breed breeding price breed breeding price Shih Tzu ￥ 500 skewer ￥ 200 standard poodle ￥ 1,000 Glen collie ￥ 800 The dog is not a dog. > Glen Shepherd ￥ 800 Golden Retriever ￥ 600 Satsuma ￥ 800 Pine Schnauzer ￥ 500 Husky ￥ 800 Tibetan Mastiff ￥ 200 2, the dog wedding agency: the charges: a set of dresses 50 yuan / time, the cave 10 yuan / time rental, cave photography 100 yuan / time. 3, dog beauty: rates: Chenery, West Highland, Coca Beauty, Peking Opera, Shih Tzu, Pomeranian: young type 50 yuan, standard 80 yuan, giant 120 yuan. (Other dog breeds according to the degree of difficulty of beauty and the amount of hair, body size, etc. Negotiable!) (Other breeds are negotiable according to the difficulty and amount of hair, size, etc.! We will strive to provide you with convenient, fast, safe and hygienic services, so that your baby in a relaxed, happy, familiar environment to enjoy the beauty without worrying about being treated rudely, we have a full set of professional tools to complete all the beauty procedures: including repairing the shape, pulling out the ear hairs, clearing the ear canals, clipping nails, trimming the soles of the feet, shaving the belly and so on. 4, the price of live pets depends on the actual need. (E) goals 1, target customers: our target customers are widows and orphans with a certain economic strength, rich people's wives, the family conditions are good only child. 2, profit target: (1) short-term goal (1-2 years) In view of the status quo of our company has just been established, the market and the target customer base need to be explored, so it is not possible to make a profit in a short period of time. So our short-term goal is to stand firm in the region and occupy a certain market, win the target customers, and strive to turn the loss to capital preservation, at least less loss. (2) medium-term goal (3-5 years) After two to three years of struggle, to realize the turnaround of losses into profits, the company stood firm feet, the influence of the enhancement of a certain degree of visibility, and has a fixed customer base and target markets, and began to develop other areas of the . Markets and customers. (3) Long-term goals (more than 5 years) We hope to stand out in the constant competition in the pet market, become a new star in pet sales and services, and have many fixed customer base and network. To capture ___ other regional markets. Four, capital accounting (a) calculate the expenditure In addition to the different salaries, in other people's stores as a clerk and their own store as the boss to think about is also different. The expenses required to formally open a store and the working capital needed to run the business, etc. are expenses that the store owner needs to budget for himself. As mentioned earlier, the total cost of running a business consists of fixed and variable costs. Fixed costs are those that you have to pay for even if you don't sell a single bag of feed after you open your business, such as equipment purchases and depreciation, promotional expenses, employee salaries and training, etc., while variable costs are the cost of each product you produce, including raw material costs, water costs, electricity costs, etc. Although entrepreneurs always expect that their first venture into the pet business will be filled with customers, a conservative budget is safer and more necessary (2) Budgeting for Opening Expenses Because the concept of pet supplies is so broad, there are huge differences in the various types of products, and because different people have different financial strengths, business philosophies, and different ways of thinking about pet supplies, it is important that they have the right to know what they need to know and how to use them. Different people's economic strength, business philosophy, aesthetic point of view, the advantages of opening a store are not the same, coupled with regional differences (mainly in real estate prices labor costs, etc.) it is difficult for you to make a very realistic opening budget. However, for the general situation, here we can list the expenses required for the opening of the list of various items, for reference only. 1, the opening fee The opening of the pet supplies store needs to be registered to the local business sector, but also need to get the local tax and other relevant departments of the audit, recognition. In view of the special provisions of the food industry, you also need to the local health supervision department to obtain a health license and health certificates for employees 2, equipment investment The purchase of equipment, must be established in the product category can be carried out. Taking into account the new business is more tight funds and other reasons, in principle, the equipment should be multi-purpose for the main parameters of the purchase in the purchase, must focus on the quality, otherwise it will affect the reputation of the pet supplies store. 3, the store part (decoration and rent, etc.) expenditure In the lease of the store, you should pay attention to the environment around the store, which is critical to the opening of the pet supplies store, about which has been described in detail earlier, and will not be repeated here. The decoration of the store is also very important, because it will pray for a great role in triggering the desire of customers to buy. Pet supplies belong to the leisure goods, in the store decoration should pay attention to the use of light, bright colors, so that the color of the goods at a glance. The pet beauty store should create a warm, sweet atmosphere, so that customers feel that this can become their pet's paradise. At the same time, we should also pay attention to the seasonal changes in life, meet the holidays and other promotional activities with the store can make the necessary changes to the store decoration. 4, the staff part of the expenditure The first impression of life is the most important, the opening of the pet supplies store is the same. In order to make the pet supplies store at the beginning of the opening can win the favor of the first customers, before opening the store to the staff to carry out more rigorous training. For pet supply stores, this part of the cost of expenditure is absolutely can not save, because some pet supplies will also involve some professional knowledge, if there is no specific knowledge of the relevant food or supplies accumulation, in the introduction of products to consumers, marketing services will be due to the lack of reasons for the shortness of breath, in the degree of winning the trust of the customer will be greatly reduced. Doing business is a complex process. At the beginning of the business is not enough when the business is not only need the patience of the owner but also need to have enough confidence in the staff. The staff is first of all the people in the community, the primary purpose of their work is to make a living, so before the opening of the business must be prepared for at least six months of staff wages for the pet supplies store to win the survival of time and space 5, opening expenses A good start is half of the success of a grand opening ceremony can not only be your pet supplies store play a wide range of information, but also to help the pet supplies store to make a good start. A grand opening ceremony can not only play a role for your pet supplies store wide and informed, but also for your career to win a good start, the opening expenditure not only includes the cost of the opening ceremony, should also include the opening of the promotional expenditure. 6, advertising expenditures Just opened a pet supplies store, always eager to advertise through a variety of media and in various forms, in the hope of expanding the impact of their own stores, and the problem is that not everyone understands the skills of advertising. Advertising must first understand the following questions, our advertising audience is what kind of people? What are their characteristics? What forms of advertising are they most receptive to? What kind of media and presentation is most likely to reflect the style of the pet supply store? Only by recognizing the importance of these issues is it possible to achieve good audio-visual advertising. Pre-publicity is very important, if it is a community store, can be used in the surrounding neighborhoods to distribute leaflets in the way of advertising, but also through free bathing or low-priced beauty and other measures to attract customers. Investment program: Come up with 10,000 yuan or so, to participate in training for about a month and get the "pet beautician" qualification certificate. In addition to the nutrients to keep up, there should be a specialized beauty program, so, should also take out 10,000 yuan to invest in pet beauty facilities: bathing pool, an electric clipper (about 2,000 yuan) and five cutterheads (1,000 yuan), three or four beauty scissors (2,000 yuan), blowing machine, hairdryer, hot water heater, etc.; 20,000 yuan for the purchase of goods in the pet supplies involved in the eating, washing, playing, living, etc., 10,000 yuan to buy! Including nutrients, including food, 5,000 yuan to purchase toiletries, 5,000 yuan with some other kinds of goods. Store decoration, shelves, etc. also have to 10,000 yuan; profit margin: according to the law, investment in pet stores, within six months will not be profitable. Food, supplies gross profit at about 20%, beauty at about 60%. According to the rent of 2000 yuan / month, the monthly operating income of more than 5000 yuan, can be capital preservation. Fifth, to build their core competitiveness Choose a good investment direction, after the site selection, the next question to consider that how to build their core competitiveness in the operation. According to industry insiders, mainly from three places to start: professional shopkeepers, quality of goods, old customer source maintenance. According to professionals, in the recruitment of clerks, the basic conditions that have to have love for animals, preferably people who have pets. Secondly, it has the relevant professional knowledge, at least can identify the breed of pet. Of course, if there is no suitable candidate, you may want to let the clerk to participate in a few relevant pet knowledge training, so that the clerk on duty only after the competent. In addition, some pet stores will provide more comprehensive services, such as pet beauty and pet medical care, which requires investors to spend a relatively large cost to recruit professional beauticians and medical practitioners. Experts remind that it is important to recruit groomers and medical technicians with practical experience to minimize the occurrence of accidents. A pet's medical accident is enough to make a pet store business failure. In the quality of goods place, investors must strictly control the purchase channels. Experts suggest that at the beginning of the store, it is best to choose a well-known brand manufacturers. For example, at present, the domestic market is more famous pet supplies brand ___, ___, ___, ___, ___ and so on. Shelf life of the goods, can reduce the amount of goods, increase the number of times of purchase, and a few more expensive products, in order to increase the flow of funds, can take the form of customer booking, so as to avoid the cost of inventory. The pet store business process should pay extra attention to the word of mouth effect. To run a good business, we must make friends with customers, not only to provide good service, but also should retain customers. According to the pet store business experts ___ introduction, the first step to retain customers that is to provide good service, even if the customer is only to buy a bag of dog food, but also requires the store staff enthusiasm and patience to receive customers. In addition, the establishment of a membership system, for old customers to give preferential discounts or organize a few free pet grooming and other promotional activities, is conducive to the stabilization of the old clientele and the development of new clientele. According to ___, because he often gives his customers free advice, so customers like to bring their own pets to spend, he also just became the surrounding neighborhood pet experts. For future pet store owners, excellent store staff, high-quality goods and service reputation that the three core competitiveness. Once properly operated, will create a wide range of pet business opportunities for themselves. Six, risk and opportunity assessment (a) Risk assessment 1, policy risk In the process of our business, the state of the pet market policy may have changed. This brings us policy risk, we as entrepreneurs should take the initiative to understand the country's policy orientation and some departments of policy information, as far as possible to grasp the policy development or change direction. 2, the market risk Now our country is a market economy, the market is unpredictable, so changes in the international or domestic market environment, the intensification of competition in the industry and other changes in the market environment will also bring risks to our business and development. In this regard, we had better strengthen the investigation and prediction of the market, strengthen the analysis of competitors, and strive to enhance market competitiveness. 3, business management risk This risk is the most likely risk in the early stage of our business, in the process of operation due to our leaders' decision-making errors, work management errors, work operating costs and other issues will be the development of our store encountered difficulties. We should establish a strict and efficient management system for this risk, formulate management measures and risk prevention measures, and strive to realize the interests of managers, employees and the overall interests of the company. In order to avoid risks and reduce losses. 4, financial risk Financial risk is the risk of any enterprise may exist, when we may be in the process of operation of the funds are not in place, capital turnover difficulties, financial management loopholes and fall into the "triangular debt" predicament, will make the development of our stores step by step. Will make the development of our store is difficult. Therefore, we should improve the financial management of the appropriate, strengthen financial supervision, a variety of ways to break through the capital bottleneck, reduce financial risk. (2) Opportunity assessment Although our business is accompanied by risk, we can overcome these difficulties because we have some of our own advantages: 1, our pet store just started when the start-up capital is very small, we try to make the least amount of money to play its greatest utility. 2, we recommend pets to customers, we will combine the customer's own conditions and their preferences for personalized recommendations. In terms of service, we do not only provide one-time service beforehand, but also establish a long-lasting relationship with our customers. We are always ready to help our customers to solve some of the problems they encounter when feeding their pets. If we are able to overcome the risks, we will make our name in media such as TV media and become a major force in the industry. Our pet company will be recognized by more and more customers, and those in need will choose us as their first option. We believe that we can achieve this goal. Pet stores are very attractive places. Cute hamsters, adorable puppies, parrots and tropical fish can be found in most stores. Tiny pets are beginning to spawn a new industry that should not be underestimated. For investors, pet food stores, supplies stores investment threshold is relatively low, has tended to saturation. Pet beauty, pet hospitals and other new concepts of specialty stores will become the new investment direction. Pet store site selection once selected should not change, so we should fully consider the specificity of the industry. In addition, investors in the operation to master the staff, goods and services of the three weapons, so as to create a broad business opportunities for themselves. First, the introduction of services 1, pet beauty 2, pet medical 3, the operation of the pet clothing 4, pet daily necessities 5, pet photography, etc. Second, marketing strategy
As we all know, in the market economy, the market is the root of the enterprise, there is no market there is no survival of the enterprise, there is no market development there is no development of the enterprise.
In recent years, the pet market is getting hotter and hotter, we are surrounded by pet food, supplies stores, pet beauty stores in a few years increased a lot of supermarkets and pet food, pet supplies related products from the original shelf, expanding into a row of shelves, small supermarkets around the neighborhoods have increased pet food, supplies shelves, the major mainstream websites have opened up pet forums, everywhere you can learn about a variety of information about pets, the pet industry, the pet industry, the pet industry, the pet industry, the pet industry, the pet industry, the pet industry and the pet industry. You can learn all kinds of information about pets, pets have become part of the residents' lives, the pet market has entered a period of vigorous development.
According to the marketing strategy, the pet business in the market for development, not only to be good at finding and understanding customer demand, but also to do everything possible from product quality, sales channels, prices, promotions to find and resume a controlled system to achieve this requirement. Enterprises want to succeed in the fierce market competition, product quality is the first element, improve, grasp the product quality is the top priority, in order to ensure good product quality colleagues should be based on market trends, set reasonable prices, accurate price positioning.
Third, the cost of budget and profitability
1, the cost of budget
To open a pet store, first of all, we must come up with 10,000 yuan or so, to participate in the training for about a month and get the "pet groomer" qualification certificate. In addition to the nutrients to keep up, there should be a special beauty program, so, should also take out 10,000 yuan to invest in pet beauty facilities: bathing pool, an electric clipper (about 2,000 yuan) and five cutterheads (1,000 yuan), three or four beauty scissors (2,000 yuan), water blowers, hairdryers, hot water heaters, and so on. Twenty thousand dollars for the purchase of goods, in the pet supplies involved in eating, washing, playing, living, etc., 10,000 yuan to purchase food including nutrition, 5,000 yuan to purchase bath supplies, 5,000 yuan with some other kinds of goods. Store decoration, shelves, etc. also have to 10,000 yuan.
2, profitability
Profitability: according to the law, investment in pet stores, within six months will not be profitable. Food, supplies gross profit at about 20%, beauty at about 60%. According to the rent of 2000 yuan / month, the monthly operating income of more than 5000 yuan, can be capital preservation. Within two years, you can earn back your capital.
Fourth, site selection
It is reported that the choice of pet store site selection is to open a store in the operation of the worst flexibility of the factors that need to be taken into account a variety of factors, including the size and characteristics of the surrounding population, the number of pets in the case of competition with peers, the accessibility of transportation, the characteristics of the nearby businesses, the cost of the real estate (rental costs), the duration of the contract, population trends and relevant laws and regulations.
Five, risk avoidance
Although the pet beauty industry is promising, but there are also risks, the store staff is difficult to recruit this line of big problems. Pet beautician and general beautician is different, not only have professional requirements, and the work is very cumbersome, but also often by the pet bites, scratches. The general public would think that the pet dog beauty is trimming trimming, combing cleaning hair. In fact, the work of a pet groomer is not as simple as it seems. Grooming a pet dog usually takes more than an hour, and even longer when it comes to less obedient dogs. The fact that the work is dirty and tiring makes hiring store employees in this industry much more difficult than in other industries.
Pet store business plan 3Now choose the pet business entrepreneurship more and more people, and there are a lot of new entrepreneurial direction, such as pet wearables, social networking, etc., these new directions are feasible? It may be worthwhile to look at the views of experts.
Social programs
Profit model reference mother and child class
The social apps for pets are not only just chatting, because the vast majority of social apps on the market are just stuck at the level of chatting with each other. One of the practical functions of pet socialization is that chatting between pet owners is a way to solve problems based on fostering, adoption, including breeding and the like. For example, foster, many people are placed in the pet store or friends home, put the pet store is not very assured, sometimes friends are not necessarily free, it is very troublesome; pet breeding is also very troublesome, especially the need to be in the same city, to meet a breed of the right, similar age, the owner is also able to talk to, it is very difficult to find. Therefore, the market demand is there.
Of course, there are those who say that there are many pet communities on the Internet, which can also solve practical problems such as socializing or other boarding and breeding. However, the downside of the web side is the long feedback time after posting a message. Forum users send information, will not be actively pushed, you need to often go to see if there are people reply to the post, not to mention the forum users are dwindling, even if microblogging users are active, to send a message similar to breeding or boarding information, the premise of the same city users to see. The existing channels can't solve the actual problem.
Compared to general-purpose apps, social media apps for pets are very niche and cost-effective to promote online. Offline pet stores and pet hospitals cover a limited number of people and areas, and it's relatively easy to do promotion on microblogging, Douban, and so on. For example, some people who have pets will focus on some of the big pet numbers, and often appear in the group on Douban, so they can do accurate promotion.
As for the profit model, I think the pet market and the maternal and child market are relatively similar, all need to continue to buy consumer goods. For example, it can cooperate with pet hospitals and pet stores, or even develop a function similar to pet e-commerce, so that users can get a one-stop service on the app. (Reviewer: Zhang Fan, Founder of Walking the Dog)
Operation model reference "Mushroom Street"
Foreign models in China need to consider the localization problem. If the picture form of social networking, I personally feel that there are still opportunities in the country, but also need to pay attention to some issues. You can refer to the model of Mushroom Street and Beauty Story to do. Users share their purchasing experience and tips in the form of pictures on it, and the final purchasing channel points to Taobao. After all, the business model of pure pictures is limited.
In addition, I think the success rate of this kind of application in the mobile terminal compared to the PC terminal is higher, the PC terminal and the picture is farther away, the cell phone on the picture can be immediately shared out, the PC terminal is more difficult. (Reviewer: Chen Shoushi, analyst at EWI)
Device projects
GPS positioning grounded, the market is better
As far as I know, a few years ago, foreign pets appeared in the wearable devices, like Qualcomm has launched a pet tracking collar, mainly GPS positioning function. Domestic I have not heard of any company doing wearable devices for pets, after all, the environment at home and abroad is not the same, foreign pets are more like family members, the domestic wearable devices have just started, the mass of the product is still the initial sprout, not to mention the pets.
In fact, pets and people wearable devices should be technically similar, blood pressure collection, heart rate monitoring, exercise track, etc., the key is that the market demand has not yet reached. For example, the price of wearable devices is generally not cheap, how many people are willing to pay for it is hard to say. I think it is more practical to do GPS tracking products for pets to prevent them from getting lost in the country or more practical, and the landing point is more grounded. (Guest: Shen Bo, CEO of Gudong.com)
Market immaturity
First of all, wearable devices for the human body are still in their infancy, and the general background is such that pets are even more backward; secondly, most of the people who have pets don't have the experience of feeding them scientifically, and the importance of the health of pets has not been enlightened; and finally, even if they can be used for their pets, it's not possible to use the GPS to track their pets. Finally, even for pets using GPS positioning, there is also a small market space in the country, because the country, especially in big cities, pets live in the room, go out and be held, naturally lost is not much. Therefore, the demand for positioning system for pets is not very strong. Even if someone has this demand, the marketing cost to find this target group may exceed the profit earned by selling the product. (Reviewer: Liu Xin, Director of Marketing, The Good Pet)
Foster care programs
Demand is high, but it's not big
From a business standpoint, this model is entirely feasible in China. The demand for pet boarding is high, and it's still relatively a niche market that can make money, but it's not going to be a big business.
Now more and more people have pets, and our own website, every New Year's Eve, we can see a lot of users posting "pet boarding", that is, the "seller" demand is very strong. And whenever there is such a post out, the same can also see a lot of willing to board pets for the user, that is, "buyer". Of course, in addition to the pet's "food", the pet owner pays the boarder some extra money.
According to this logic, there should be a lot of such platforms on the market, but why are they missing? I think the key factor is that the market is not regulated enough, and there are no detailed rules, so people don't dare to act rashly.
For example, in the Spring Festival of 2013, there was a dispute between a pet owner and a boarder who was a user of our website. The pet owner, a Wuhan girl working in Guangdong, kept 2 lizards that were about 5 years old, and through posting on the site, she found a local fosterer in Guangdong. However, when she returned to Guangdong at the end of her vacation, she found that the lizards had died at the fosterer's home. This incident aroused a lot of attention on our website and ended with the fosterer paying more than 2,000 dollars in compensation. This incident in fact reflects the problem of the norms of foster care: in fact, the normal life expectancy of pet lizards is about four or five years, whether the lizards died because of improper foster care or end-of-life? It is difficult to say. At present there is no bylaw standard can be used for reference by both sides. This line of thinking by extension, each pet's habits, life expectancy, foster care methods are different, when the accident occurred, how to determine whether the foster care led to, etc., all need different standards. Therefore, without rules and standards, this market is not big. (Reviewer: Wang Sheng, founder of Crawl World)
Online business risk
There is another risk to be aware of in the online boarding service model, when boarding expensive pets, the site should be how to gain the trust of pet owners. Some people have suggested that I specialize in online boarding services, acting as a third party, and that websites buy insurance to attract users to actively board their pets, so that pet owners can be compensated for any problems that occur. But my question is also very practical, some pets are very expensive, such as some golden tortoises cost hundreds of thousands of dollars, it is difficult for a small website to buy such a high payout insurance, there is cost pressure. (Reviewer: Liu Xin, Director of Marketing, Good Pet)
Time point is not suitable for imitation
There is nothing wrong with the online pet boarding model, but from the point of view of the time is not suitable now.
At present, the domestic pet market has just emerged, is the early stage, entrepreneurs are trying to do a thing is to find users, grasp the user, as for online pet boarding and other niche services, must be in the user volume is large enough, will be supported by the point of demand. This is like the early days of e-commerce, for example, the concept of e-commerce was very hot in 1999, when Ebay Ebay, etc. took advantage of the situation to rise, but the overall environment was not yet up, the timing is not right.
In terms of market size, it is too early to imitate the US model. Now, the size of the domestic pet market is about tens of billions of dollars, in which there are many businesses, the industry's first scale even if there are tens of millions of dollars, you can do online pet consignment to the first in the field of segmentation, it is estimated that at most a few million dollars in size, very small.