After the industry black swan event in 2020, face-to-face payment, instead of being silent as people thought, has unexpectedly maintained its popularity until now. 2021 face-to-face payment, the technology development is more mature, the penetration of the scene is also increasing, by virtue of its own powerful functions for a number of industries, including security, health care, finance, retail, and so on, to provide a boost.
The positive impact is something we are happy to see, but the negative impact cannot be ignored. In the development process of face payment, we must recognize that there are shortcomings in face payment, and we can't ignore some of the chaos in the industry that has arisen as a result of face payment. On the advantages and disadvantages of face-to-face payment, this article will have a detailed analysis.
First, the advantages of face-to-face payment
According to the different objects, the advantages of face-to-face payment can be categorized into three categories.
(1) Advantages of face-to-face payment for merchants
Mr. Zhou, a convenience store owner from Wenzhou, Zhejiang Province, introduced face-to-face payment in June 2020 under the recommendation of the face-to-face payment agent. In order to understand the effect of Face Pay, Mr. Zhou will actively inform consumers that there are random reductions for paying with Face Pay, as a way to encourage customers to use Face Pay.
Mr. Zhou's convenience store is located downstairs in the district, and after dinner, residents often go out for a walk, and it often happens that they want to buy some drinks or snacks but don't have their phones with them, and in the past, they usually chose to give up on the purchase or go upstairs to get their phones and then go downstairs to buy them, which is a more "tortuous" process. Therefore, Mr. Zhou in the introduction of the face of the payment, deliberately posted a "warm tips" in front of the store, the tip content: the store supports the face of the payment, no cell phone can also be normal payment.
This move, Mr. Zhou increased a large number of customers, the group of walking without a cell phone customers by Mr. Zhou, "all in the bag", and after using the face of the payment they are on this convenient and fast payment method tsk tsk, will also introduce their own family and friends to experience this novel way of payment.
Mr. Zhou thus saw the advantages of face-to-face payment, and began to learn more about the use of face-to-face payment, and is bound to maximize the role of face-to-face payment. Today, Mr. Zhou has used the various functions, including payment-as-member, electronic screen advertising and marketing, and face-swipe coupon placement, very smoothly, and has boosted the turnover of his store by 35% and increased the number of repeat customers by 47%.
For some large merchants, a facial payment device is equivalent to three cashiers, and the introduction of facial payment not only allows customers to reduce waiting time and enhance the customer's payment experience, but also reduces costs.
(2) Advantages of face-to-face payment for consumers
Each of us is a consumer, so the advantages of face-to-face payment for consumers are even more intuitive and clear.
1. Unrestricted: Based on the "face" foundation, there is no need to worry about the occurrence of the phone out of battery, forgetting the phone, bad signal, forgetting the password, etc.
There is no need to worry about the occurrence of the phone out of battery.
2. Safe and fast: Brush face payment is a new payment method based on artificial intelligence, machine vision, 3D sensing, big data and other technologies, usually 2-3 seconds to complete the payment, compared with the code payment, is a safer and faster payment method.
3. Payment is subsidized: face-saving payment is often subsidized activities, the user can get a random reduction in the payment, although the amount is not large, but to a certain extent, the customer can increase to enhance the payment experience.
(3) Advantages of face-to-face payment for entrepreneurs
The rise of face-to-face payment has led to the development of a number of industries, such as payment equipment manufacturers in the rise of face-to-face payment to obtain a large number of orders, but also gave rise to a vibrant new industry: face-to-face payment agents the rise of the industry, so that countless confused entrepreneurs to find the direction of business.
The face payment is now in the stage of vigorous promotion, and the offline market is mostly in the blank. The face of the payment agent, not only can fill these gaps, but also hand in hand with the face of the payment will be a big step forward in the era of payment. The face of the payment and the face of the payment agent is a mutual **** win relationship, the agent is responsible for helping the face of the payment deep into the millions of homes, and the face of the payment to give the agent unlimited share of the profits.
Second, the drawbacks of face payment
(1) the need to constantly improve security: compared with fingerprints, iris, etc., the face is a biometric trait with weak privacy, so the threat posed by the technology of face payment to the protection of citizens' privacy is particularly worth paying attention to.
Nowadays, face payment has been shining in many fields such as security, finance, retail, etc., which is enough to prove that face payment is safe enough. However, at the same time, there is also a lot of news about the misuse of face information. In this case, the research and development department of face swipe payment equipment needs to keep up with the times and keep changing the algorithm to be responsible for the safety of consumers' payment. Payment-related departments should also introduce more regulations on avoiding the misuse of face payment data, so that consumers can ensure that their faces are safe enough.
(2) Industry chaos caused by fake service providers
The rise of the face-to-face payment industry has led to countless entrepreneurs wanting to join the industry, which has led to fraudsters taking advantage of the situation: posing as an official Alipay service provider, or packaging an Alipay service provider's "beautiful shell" to attract the attention of entrepreneurs, to entrepreneurs, to draw a big cake, brainwash, coax the entrepreneurs, and to make them feel more comfortable. Drawing cakes, brainwashing, cajoling and other ways to make entrepreneurs willing to pay money. For this phenomenon, but also need Alipay and the relevant departments should be strictly guarded and the introduction of relevant rules to put an end to the phenomenon. In addition, the entrepreneurs themselves also need to solve the knowledge related to the brush face payment to avoid being deceived.