Analysis of management status of traditional Chinese medicine enterprises
From 20 14 to 20 18, the income growth rate of brand Chinese medicine has always remained above 10%, 20 17.
In 2006, it began to increase quarter by quarter, and the income growth rate of 20 18Q 1 affected by influenza greatly increased to more than 20%. From 14 to 18, the profit growth rate of brand Chinese medicine remained at 10%-30%, and the performance was stable.
On the other hand, non-brand Chinese medicine began to decline in revenue growth and profits on 17. Since 17, the net profit rate of brand and non-brand Chinese medicine has shown a trend of differentiation, and the profitability of brand Chinese medicine enterprises has continued to improve.
Analysis and Prediction of the Market Scale of Traditional Chinese Medicine Big Health Industry in China
According to the latest statistical data of "Analysis Report on Market Foresight and Investment Strategic Planning of Chinese Medicine Industry" issued by Forward-looking Industry Research Institute, the market scale of Chinese medicine big health industry of 20175 billion yuan increased by 2 1. 1% year-on-year. We predict that by 2065,438+08, the market size of Chinese medicine health industry will reach 2,078 billion yuan, and the compound annual growth rate in the next five years (2065,438+08-2022) will be about 65,438+06.04%, and the market size of Chinese medicine health industry will reach 37,680 in 2022.
Analysis on the Market Size of Chinese Herbal Medicine in China
In 20 10, the market scale of Chinese herbal medicine industry in China was only 23.2 billion yuan. By 20 16, the market scale of Chinese herbal medicine industry has reached 67 billion yuan.
In 20 17, the market scale of Chinese herbal medicine industry was about 74.6 billion yuan, an increase of 1 1.3% compared with 67 billion yuan in 20 16.
1, policy support
On July 1 2065438, the People's Republic of China (PRC) Law on Traditional Chinese Medicine was officially implemented, which made a series of major institutional innovations with Chinese medicine characteristics, laying a foundation for the future development of Chinese medicine. The "Thirteenth Five-Year Plan" for Scientific and Technological Innovation of Chinese Medicine proposes to speed up the inheritance and innovation of Chinese medicine and realize the revitalization and development of Chinese medicine, and proposes to "improve the international standards of Chinese medicine, form no less than 50 pharmacopoeia standards and 100 industry standards, and realize the drug registration of 20-30 varieties of Chinese patent medicines and 5- 10 varieties of Chinese patent medicines in Europe and America; Strategic objectives such as strengthening international cooperation in TCM research have provided favorable conditions for the internationalization of TCM products.
2. The market demand is large.
On the one hand, the improvement of residents' income level, urbanization and aging population structure have improved people's consumption ability and willingness to consume drugs, and the change of disease spectrum has also caused changes in drug consumption structure. In the past, the prevalence of acute infectious diseases and infectious diseases gradually declined, and was gradually replaced by various chronic diseases closely related to people's unhealthy lifestyles, such as cardiovascular and cerebrovascular diseases and digestive system diseases. The therapeutic effect of Chinese patent medicine on these chronic diseases has been continuously verified by practice, so the domestic demand for Chinese patent medicine will increase significantly in the future. On the other hand, the Outline of Strategic Planning for the Development of Traditional Chinese Medicine (20 16-2030) proposes to strengthen the international trade of traditional Chinese medicine. With the steady progress of the "Belt and Road" construction, the demand for Chinese medicine in overseas markets will gradually increase.
3. Chinese medicine+Internet plus artificial intelligence
In recent years, smart pharmacies have begun to enter large and medium-sized medical institutions, and have played an important role in the field of Chinese and Western medicine, which can effectively ensure the safety of patients' medication. The emergence of the intelligent Chinese pharmacy system has solved the pain points and thorny problems that pharmacies in China medical institutions need to "ensure the consistency between Chinese medicine formula granules and Chinese medicine decoction", "improve dispensing efficiency" and "facilitate patients to take Chinese medicine and improve medication compliance".
4. Promote the supply-side reform of Chinese medicine.
In the field of Chinese medicine industry, the supply-side reform of Chinese medicine is promoted from six aspects: from the perspective of consumer demand, people's demand for Chinese medicine services is "blowout", and the characteristics of diversification and personalization are increasingly obvious, both in quality and quantity; From the service field, Chinese medicine service is developing from mainly providing pharmaceutical services and medical services to providing full chain services integrating pharmaceutical affairs, medical treatment, prevention, health care, health preservation and rehabilitation; From the perspective of service supply, Chinese medicine service is developing from being mainly organized by the government to being jointly organized by the government and the market. From the service mode, Chinese medicine service is developing from disease-centered to health-centered; From the perspective of service products, Chinese medicine health care products and small-scale health care physiotherapy equipment are increasingly entering the family; From the international situation, more and more countries and regions attach importance to the development and utilization of traditional Chinese medicine, which has caused a negative trend to domestic development.
In the future, the state will focus on promoting the structural reform of the supply side of Chinese medicine, accelerate the development of Chinese medicine health services, and make new and greater contributions to ensuring people's health in an all-round and full-cycle manner.