The company has more than 100,000 square meters of modern factory buildings, 13 production lines of various models, by far the world's most advanced full set of German Pilbau's AVL exhaust analysis system, Germany LENZE's chassis dyno and other production and testing equipment, more than 50 senior technicians, engineers, composed of very dynamic and innovative R & D team, in technology, design, production, quality control and other aspects for the We have more than 50 senior technicians and engineers in the R&D team with great vigor and innovative spirit, providing customers with comprehensive and detailed services and guarantees in all aspects of technology, design, production and quality control.
The company's products have 5 series and more than 100 varieties for customers to choose from, including motorcycles, electric cars, go-karts, tricycles and three-way catalytic technology (European No. 3 standard environmental protection products).
The company has successfully passed the ISO9001:2000 quality certification system, obtained the national motor vehicle mandatory production access (CCC), and more than 20 varieties have been certified by the European E-MARK, obtaining a green pass for entering the international market.
The company has a strong and professional foreign trade marketing team, which lays a solid foundation for Xinling's products to go global and participate in international competition. Now the exported products include motorcycles, go-karts, electric cars, tricycles, etc., which are sold in more than 80 countries and regions all over the world, such as Europe, North America, South America, Africa, South Asia and Oceania.
New situation, new ideas, new strategies
The financial crisis that began in 2008 has brought different degrees of impact on various industries, and in 2009, China's electric vehicle industry is facing a critical period of development. How to find their own position in this complex environment, and how to deal with the negative impact of the financial crisis, June 22, 09, Xinling Jiangxi Nanchang 09 version of the product conference gave the answer.
Products of the development of enterprises, is undoubtedly always the focus. The product is the foundation of enterprise development, how to do a good job of the stage of product development and positioning, is the top priority of the strategic deployment of enterprise development. In the future competition, the low level of product competition - price war will be completely out of the jianghu. And enterprises are bound to need to establish their own style in the industry, this style is mainly reflected in the product quality and product categories. At the same time, the "enterprise-centered" product management will gradually change to "consumer-centered". The new product management mode.
Since its founding, Xinling has always insisted on product quality as the lifeline, and focused on the development of new products, and is committed to creating electric car products that meet the market demand and have strong vitality. Xinling held the product launch of 09 edition of electric car, motorcycle and tricycle series, which indicates that the level of R&D and production of Xinling series products has been up to a new level.
Strategic adjustments to cope with the new situation
The current consumer structure has been shifted, motorcycles, electric cars are no longer as a single means of production, but in the direction of leisure, entertainment and recreation; consumers rely less and less on the price of the product, which translates into reverence for the brand. As for the enterprises, they should emphasize more on the fashion, comfort, safety and reliability of the products instead of emphasizing the power. Outside the light, the pursuit of decals should be generous, the whole car is simple, the state is fixed, and can no longer be too much to ask for novelty, thus entering the appearance of only focusing on the appearance of not focusing on the quality of the cul-de-sac.
Currently, the electric vehicle enterprises in a small space, and increasingly thin profits in the market area, the maximization of market space between the enterprises to compete for the market at all costs "short war". When enterprises think about the implementation of differentiation strategy or cost leadership strategy, who all hope to find their own positioning, try to avoid detours. Based on this purpose, enterprises must start from the known areas, analyze the pros and cons of the product structure, the integration of various advantageous resources, in the new situation, need to meet the new consumer demand.
To achieve product differentiation by board advantage
Wuxi is one of the earliest areas of the domestic motorcycle industry, and had more than 260 motorcycle enterprises in the early 1990s. After many years of governance and market baptism, the motorcycle industry **** 21 through the export qualification catalog, motorcycle and accessories exports of nearly 200 million U.S. dollars in 2005, becoming China's motorcycle exports an important plate. However, Wuxi motorcycle products have always been characterized by low prices, after several years of development, Wuxi's motorcycle supporting system has long been unable to meet the requirements of the development of the product enterprises, enterprises in the supporting system put forward higher requirements.
In order to solve this contradiction, Xinling improved the product structure of Wuxi base through the integration of regional resources. In the first half of the year, Xinling has integrated the advantageous resources of Zhejiang plate scooter and Guangdong plate riding car, and integrated the advantageous resources of Shenzhen plate load king electric car products, to supplement the company's existing products. Xinling has set up branches in Jiangmen, Shenzhen, Zhejiang, this conference, the conference company has 67 38 styles of Xinling products, from three base companies in Wuxi, Jiangmen motorcycle branch, Shenzhen electric car branch, 6 plates of advantageous products gathered Xinling.
Export to domestic sales products as a breakthrough point
Wuxi plate is the production base of Xinling is located, how to enhance the core competitiveness of the base products, export models to domestic sales, will be the future of Xinling's core products in the Wuxi base of the company's strategic approach to the development of products. For the European and American markets, the Biao Wang 300cc motorcycle developed by the company represents the R&D strength of the company's high-end motorcycle products, the oil-electric hybrid bike represents the development trend of the company's new energy products, and the all-inclusive passenger 200cc passenger three-wheeled motorcycle further demonstrates the company's R&D strength. How to turn the high-end products in the international market into products suitable for the needs of the domestic market is about to become the future strategic approach to the development of Xinling's core products.
At the conference, SINLING launched two balanced axle 150cc Brio XL150-9, Brio's modified model, which is cost-effective and fashionable, with a strong and powerful appearance, highlighting the momentum of the sporty street racing; and the essence of the racing technology inside, which provides excellent power output, and the experience of a fast and joyful ride. Low fuel consumption, low noise four-stroke balance shaft energy-saving engine, emissions in line with the European Ⅱ environmental standards. There are also many 50cc scooter series products in the transformation products, such as Joyful Sun, Angel, Wind Speed, Good Shadow and many other advantageous products that represent the technical level of scooter manufacturing in Jiangsu and Zhejiang.
Product differentiation, configuration differentiation, price differentiation
The update of the product chain, optimization and differentiation of positioning strategy for the first half of the new products and high and middle-range models of the new sales increase, electric car for Jiangxi, Anhui, Shandong, Jiangsu launched the "spirit" series of products, representing fashion, youth, vitality, affordable, strong to make up for the "Spirit" series of products, which represents the fashion, youth, vitality and affordability. The "Spirit" series of products for Jiangxi, Anhui, Shandong, Jiangsu, representing fashion, youth, vitality, affordable, powerful to make up for the shortcomings of the simple car products, pulling the above areas in the market sales of small chartered car products. Xinling electric car series products are divided into, standard, climbing, load type, X500 type, long-distance running type 5 series products, according to the characteristics of the models of the 5 series of products, but also summarized as "spirit", "Li", "day", "China", "spirit", "Li", "day", "day", "day", "day", "day", "day", "day", "day", "day", "day". "The Spirit series products represent vigor and youthfulness, mainly targeting students and young consumers, such as Spirit Cool products; the Li series products represent elegance and softness, mainly targeting feminized consumers, such as Liya products; the Tian series products represent masculinity and strength, mainly targeting masculinized consumers, such as Tianyu products; and the Tianyu products are mainly targeted to the male consumers, such as the male consumers, such as the male consumers. The Li series products represent elegance and softness, mainly targeting at female consumer groups, such as Liya, etc. The Tian series products represent masculinity and strength, mainly targeting at male consumer groups, such as Tianzun and TianAo, etc. The China series products represent longevity and culture, and are the image products of Xinling.
The structure of motorcycle industry, Xinling has a medium and high grade, each series, each plate of advantageous products, product updates, more optimized. The self-developed XL150-9 two sports car products, representing the leading technology of Wuxi motorcycle manufacturing; Fengchi, Yuebao and other Guangdong plate models, leading the adjustment of the structure of the motorcycle industry in Wuxi; Golden Wing, Silver Wing 150 scooter motorcycle is the embodiment of Jiangsu and Zhejiang plate scooter motorcycle manufacturing technology; three-wheeled motorcycle to maintain the original full package of passenger tricycles, semi-package passenger and cargo tricycle The three-wheeled motorcycle maintains the original full-package passenger tricycle, half-package passenger and cargo tricycle, high-end products, and also develops the middle and low price of the elderly three-wheeled motorcycle, 110 positive three-wheeled, 110/125 disabled three-wheeled motorcycle and other products.
The market competition environment is becoming more and more intense, in the product homogenization is serious today, only the differentiation is the enterprise in maintaining vitality of the medicine. Differentiated products to meet the needs of market development, to meet the increasing demand for product quality. In the face of the new situation, Xinling will continue to create more "high-quality projects", more differentiated projects, more differentiated, more valuable products to the market, so that the products are more competitive, and industry peers together for the development of the industry and efforts.