Founded in 1956 in San Francisco Bay, Shaklee Corporation of America has (late February 2014) a 61-year history of success. The company is headquartered in Pleasanton, California, on a 28-acre site with a headquarters building built at a cost of $65 million. For more than half a century, Shaklee has been a leader in the production of natural nutritional and health products, producing and selling more than four hundred highly effective and safe products such as basic, advancement, and specific nutritional products; high-tech anti-aging products; weight control products; skin care cosmetics; household cleaning products; and water purification devices.
In December 2005, Shaklee invested in a factory in Yizhuang Economic Development Zone in Beijing, and in March 2007, Shaklee (China) Daily Products Co., Ltd. obtained the Direct Selling License issued by the Ministry of Commerce of the People's Republic of China, and in 2009, Shaklee formally launched the Chinese market. By 2013, Shaklee has set up 27 branches in China. 2012, Shaklee (China) paid more than 1 billion yuan of profit and tax to the country.
Basic Introduction Company Name: Shaklee Corporation Headquarters Location: San Francisco Bay Founded: 1956 Business Scope: Natural Nutritional Health Products Company Profile, China Development, Company Profile Introduction Shaklee is the No. 1 natural nutrition company in the United States. Roger Barnett is the founder of Shaklee. Barnett Shaklee USA was founded in 1956 in San Francisco Bay and has (late February 2014) a 58-year history of success. The company is headquartered in Pleasanton, California, on a 28-acre site with a headquarters building built at a cost of $65 million. For more than half a century, Shaklee has been a leader in the production of natural nutritional and health products, producing and selling more than four hundred highly effective and safe products such as basic, advancement, and specific nutritional products; high-tech anti-aging products; weight control products; skin care cosmetics; household cleaning products; and water purification devices. In December 2005, Shaklee invested and established a factory in Beijing Yizhuang Economic Development Zone. in March 2007, Shaklee (China) Daily Products Co., Ltd. obtained the Direct Selling License issued by the Ministry of Commerce of the People's Republic of China. in 2009, Shaklee formally launched its China market. By 2013, 27 branches have been set up in China. 2012, Shaklee (China) paid more than 100 million yuan of profit and tax to the country. Founder and Managing Director Dr. Forrest Shaklee, the founder of Shaklee, was one of the most influential people in the 20th century. Dr. Forrest Shaklee, the founder of Shaklee Corporation, was one of the great scientists, philosophers and successful entrepreneurs of the 20th century. As early as 1915, he successfully developed the first bottle of multivitamin and mineral tablets and became the pioneer of vitamin supplements worldwide. He has dedicated his life to the cause of human health by upholding the concept of "Harmony with Nature". Chairman of the Company Holds the Olympic Flame In 2004, Mr. Roger Barnett, a visionary American entrepreneur, took over the reins of Cascade. In 2004, Mr. Roger Barnett, a visionary American entrepreneur, took over Shaklee as Chairman and CEO. Mr. Barnett was born in New York City, graduated from Yale Law School, and went on to Harvard Business School, where he earned a Master of Business Administration degree. Mr. Roger was named a "Global Business Leader of Tomorrow" at the World Economic Forum in Davos for his outstanding business leadership skills, and is a distinguished member of the Boao Economic Forum's Youth Roundtable, where he was received by China's national leaders in 2011 and 2012 respectively. The health industry has great potential for growth Roger acquired Shaklee in 2004, a major personal reason being that one of his children had asthma. After testing by professionals, it was ultimately determined that the cleaning products used in his home were causing the child's illness. This prompted him to make the decision to change his cleaning products. After being introduced to Shaklee, he replaced his old cleaning products with Shaklee Cleaning Products and his son's asthma symptoms completely disappeared. He began to understand Shaklee comprehensively and invested 150 million dollars in an in-depth study of the most growth potential of the world-renowned direct selling company. After careful investigation, he decided to invest in Shaklee. From the perspective of the development of the health industry, with the aging phenomenon prominent in many countries around the world, *** the burden of medical costs used to maintain national health is also getting heavier and heavier, rather than letting people get sick and then go to the medical treatment is better to maintain good health and reduce the incidence of disease, from this point of view, the health industry has a very large potential for growth. His investment principle is to select brands that share the same values, product quality and reputation for integrity and honesty as Roger's family business, and that have unique growth potential. The company is able to provide good entrepreneurial opportunities to help people achieve a high quality of life with good health, financial freedom and well-being. Shaklee's excellent history and growth potential aligned with my investment principles, which is the main reason he chose to invest in the company. Health News: How do you analyze the overall development trend of the health industry in the context of the global economic downturn? Roger: The ratio of health costs to GDP in the US will grow from 16% to 21% in the future (after 2013), and China's health costs will likely grow exponentially in the 10 years after 2013 as well. According to Chinese official forecasts in 2012, the value of China's health industry will reach $1 trillion in 2015. Despite the global economic downturn, people's demand for health is not decreasing but gradually increasing. 2012 was the best year for Shaklee's sales in its 57-year history, which is a proof that the overall development trend of the health industry will remain stable and upward. Is Shaklee's competitive advantage? Jamie: We evaluate a product mainly by its scientific and technological content, safety and effectiveness. VIVIX, a product developed and clinically proven by Shaklee and Harvard Medical School***, is a good example. VIVIX removes cellular aging proteins, helps repair damaged cells, enhances cellular activity and defense, increases cellular mitochondrial energy, and resists cellular aging in four ways. This is related to the special ingredients and formulas it contains: 1. Made from American Muscadine Grapes and a variety of plants. Grown in the hot and harsh climate of the southeastern U.S., Muscadine grapes have 20 pairs of chromosomes (other varieties have only 19 pairs), which have a strong vitality and are rich in ellagic acid and ellagitannins. Research has found that they can effectively inhibit the accumulation of aging proteins in cells and can more comprehensively resist cellular aging. Shaklee signed a 20-year pact with the largest Muscadine vineyard in the southeastern U.S. in 2008 to guarantee the right to purchase premium Muscadine grapes for 20 years, ensuring the supply of raw materials for VIVIX. 2. Contains ultra-concentrated resveratrol. The amount of resveratrol in every 150 ml of VIVIX is comparable to 3,000 glasses of red wine. Although resveratrol has good anti-aging function, it only has 3 aspects of anti-aging function. 3. It contains more than 25 kinds of plant polyphenols. They are extracted from natural plants such as Muscadine Grapes, European Elderberry, Purple Carrot and Red Pomegranate. There is a gene in human cells called antioxidant gene. It has been found that human cells have a gene regulator, nrf2, which directs the antioxidant genes in the cells to produce a variety of active proteins. These active proteins are like cotton coats that people wear in winter to protect themselves from the cold, enhancing the defense for the genes inside the cells. Plant polyphenols increase the energy supply of nrf2 and improve its function. Since genes are arranged in an orderly fashion, when the activated nrf2 activates the first antioxidant gene, it creates a domino effect, which results in the full activation of antioxidant genes and the production of a variety of active proteins to protect the genes inside the cell. VIVIX also significantly increases the number of mitochondria in muscle cells. The function of mitochondria is to provide energy to the cell. But as we age, the number of mitochondria decreases. Dr. Jem of the University of Texas observed human muscle cells with a special microscope and found that supplementation with VIVIX exponentially increased the number of mitochondria in the cells. Since 2012, Dr. Elizabeth, a Nobel Prize winner in medicine and a leader in telomerase research, has also been collaborating with Shaklee to conduct research on the effects of VIVIX's clinical use. VIVIX, made from a special formula, has been patented. Experimental reports illustrate that the anti-aging effect of VIVIX is 10 times higher than that of single resveratrol. It can be said that high-tech content is one of the main advantages of Shaklee products. Reporter: How does Shaklee control product safety? Jamie: According to the research and analysis report reported by the authoritative American Nutrition and Health Journal (NBJ), Shaklee is a company that fully meets the following standards: natural and pure raw materials; no artificial additives; and no animal testing. According to the U.S. national standard, there are only 40-50 items of harmful substances in food, while Shaklee's testing indexes are as many as 358 items, which is much higher than the U.S. FDA and the European Union's food testing standards. Shaklee conducts more than 100,000 product tests annually, and has therefore obtained the kosher certification, which is recognized worldwide for its stringent evaluation. Shaklee products have conservative expiration date reminders and embedded protections to prevent loss of potency. Shaklee products are packaged in environmentally friendly materials (BPA and phthalate free). Shaklee's factories in China are fully designed and configured to the level of a pharmaceutical plant, and use advanced technology and equipment for strict control of air, pest and water purification. Shaklee factories in China have strict production safety training and management measures for employees. Each batch of products manufactured in China must be sent to the U.S. headquarters for testing, and only products of the same batch that meet the test results can be marketed. Health News: How does Shaklee demonstrate product effectiveness? Jamie: Shaklee has invested more than $250 million in scientific research and clinical testing of product effectiveness. Published clinical studies on the effectiveness of nutritional supplement products have reached more than 100, of which more than 90 have appeared in leading U.S. professional journals. Milestone Clinical Research on the Effectiveness of Nutritional Supplements The results of a product effectiveness test conducted by the University of California, Berkeley, confirmed that people who had been using Shaklee nutritional supplement products for 20 years compared with those who had been using other nutritional supplement products for 20 years, as well as those who had not used any nutritional supplement products at all, and the results of the comparison showed that the users of Shaklee nutritional supplement products received the highest scores on their health indexes. The test report was published in the authoritative American Journal of Nutrition, and was widely reported by CNN and other major American media. VIVIX Effectiveness Test The clinical study of Shaklee's product VIVIX was conducted in the laboratory of the University of Buffalo, USA. The study confirmed that a high-calorie diet can lead to the production of inflammatory factors in the body. A group of students who participated in the test reached the highest level of inflammatory factors in their blood when they consumed a high-calorie American breakfast for 2 hours, with an average increase of 27%. A week later, when the same group of students ate the same high-calorie diet with a spoonful of VIVIX, the inflammatory factor in the blood at the 2-hour test did not increase, but decreased by an average of 27%. The voices of America's best athletes U.S. Olympic shooter Matthew Emmons, who is a member of the U.S. National Olympic Committee, said that he is "very proud of his work. Emmons won gold, silver and bronze medals at the 2004, 2008 and 2012 Olympics. I believe that the three keys to success in life are firstly a positive and good mindset, secondly very good nutritional supplements, and thirdly adequate physical activity, which can put us in perfect shape. I competed in three men's rifle events at the Olympics. In order to win the competitions, I needed to train 5 days a week for 2 to 5 hours. After lunch I start with rest and physical therapy. After that I will do 45 minutes of physical training, such as running, cycling and skiing. In addition, I will insist on consuming Shaklee nutritional products such as iron, zinc and selenium vitamin tablets for comprehensive nutrient supplementation, VIVIX for cellular repair, and soybean extract complex powder to enhance physical performance and endurance. U.S. Olympic Modern Pentathlon Athlete Eli. U.S. Olympic Modern Pentathlon Athlete Eli Bermak competed in the Beijing Olympics in 2008 and has won the 2008 World Cup Bronze Medal, the 2007 Pan American Games Gold Medal, and has won multiple U.S. National Championships. My mom, who has a Ph.D. in nutrition, has been putting me on Shaklee's Quality Nutrition since I was in high school. The modern pentathlon, which consists of fencing, swimming, horseback riding, running and shooting, requires different skills, consistent effort and intense training. over the past 20 years, Shaklee supplements have helped me quickly replenish my iron and bring my hemoglobin up to standard, without the side effects of supplementing my hemoglobin with animal liver, which caused me to have excess blood lipids. Shaklee also helped me find out the cause of my muscle spasms through examination, and after supplementing with Shaklee supplements, my original susceptibility to muscle spasms completely disappeared. Many athletes have concerns about using supplements. People from the U.S. Olympic Committee can show up at any time, anywhere and do doping tests on us. Sometimes I was at home partying with friends when a group of people knocked on your door unannounced and told you to go to the restroom for a urine test. Once a banned ingredient is detected, a sports career is over. I have always trusted Shaklee and their products have never let me down. U.S. Olympic diver Justin Dimai. DeMay was a bronze medalist and sixth-place finisher in diving at the 2004 and 2012 Olympics. After winning a bronze medal in diving at the 2004 Olympics, I joined the Air Force for flight training and became an F-16 pilot three years later. 6 years later, I returned to diving. At this point, I had less than a year to regain my fitness and endurance and get my body in competitive shape for the competition. This was not an easy task. I asked my wife, who is a doctor, if I could take Shaklee Nutrition. My wife supported me to use Shaklee Nutrition after thorough understanding. I insisted on consuming iron, zinc and selenium vitamin tablets, VIVIX and other nutritional supplements, and I obviously felt the changes they brought to my body. I am more flexible and physically stronger when I exercise. Those young athletes are very surprised when they see me doing those difficult moves. And the moves I chose had the highest difficulty factor of any American diver. Most importantly, Shaklee Nutrition has made my recovery from sports injuries much better, and my shoulder, which has been in pain for a long time, has been fully restored. U.S. Olympic female target shooter Cori Cogdell. Cogdell won bronze medals at the 2008 and 2012 Olympics. When my mom passed away when I was 9 years old, my sister and I ate sweets to ease the pain. Then I entered shooting competitions and relied on food again to de-stress. Over time, I became the fat girl. This had some bad effects on my daily training and competitions, such as heavier heart load and lack of endurance. Later, I started to use Shaklee Slim Series products as planned. In the following two months, I lost 10KG without any side effects and my fitness and endurance increased significantly. U.S. Olympic rower Karen Davis, who is also a member of the U.S. Olympic Committee, has been using Shaklee FibreSmart products. Davis won gold medals in both the 2008 and 2012 Olympics. Many people try to lose weight for the sake of looking good, but for me, weight loss should first be based on the premise that all body functions should be healthy and harmonized, focusing on the key to weight loss - eliminating fat and retaining muscle and strength. In conjunction with my diet, I use the leucine-rich Shaklee Slim Series to achieve the goal of retaining muscle and strength, and I have not experienced any bad phenomena such as dehydration and blood sugar fluctuations. Be a Continuing Leader in the Health Industry "Do unto others as you would have them do unto you." An ancient Chinese Confucian maxim summarizes the golden rule of Shaklee, the #1 natural nutrition company in the United States. With the dual philosophy of improving human health and protecting the global environment, Shaklee has achieved a win-win situation in terms of both economic and ecological benefits. Roger Barnett, Shaklee's Chairman and CEO, has a simple vision for the company. Roger Barnett, Shaklee's Chairman and CEO, has a simple and clear requirement for the company: "Quality first, no compromise". China Development Health News: How strong is Shaklee's investment in China? Are there any plans to set up R&D centers and factories in China in the future? He Liqiang, Chairman of Shaklee (China) Daily Products Company Limited Roger: I think China will become the largest market for the global health industry in the near future. It has only been more than 3 years since Shaklee launched the Chinese market, and the development scale of the market is already equal to that of the whole of Europe, making it one of the largest markets for Shaklee in the world. As a result, Shaklee has been increasing its investment in China exponentially every year compared to the previous year. 2005 saw the completion of a factory in Yizhuang, Beijing, and Shaklee is considering the construction of a world-class factory in China that will integrate a research and development center and a production base. Health News: As the CEO of a nutritional products company, what message do you most want to convey to readers through Health News? Roger: Shaklee's business is about people - helping people gain health and wealth while protecting the earth's environment, and helping ordinary people realize their dreams. One of the things that Shaklee wants to do in the Chinese market is to help the Chinese people to raise their awareness of health management, how to consume the right nutrients according to their own physical conditions, and how to maintain a healthy diet and lifestyle. We can do this through our products, but we can also do it through sponsorship of social activities. I want to show Chinese consumers that it is possible to take control of our health and that about 80% of chronic diseases are preventable. I believe that health products can play a role in improving the health of the general public, but the first thing that needs to be ensured is that the products are pure enough, and Shaklee is able to ensure that the purity of our products is quite high in the industry. Enthusiasm for Public Welfare and Giving Back to the Society Shaklee takes corporate social responsibility as the root and mission of its survival and development in China. 2008, Shaklee China donated environmentally friendly cleaning products to the Beijing Organizing Committee of the Olympic Games. 2008, Shaklee China donated to the victims of the Wenchuan Earthquake in Sichuan Province. 2009, Shaklee China planted trees in the Jiuyongguan Pass of Badaling, Beijing and donated environmentally friendly cleaning products. 2012, Shaklee China donated to the Beijing Olympic Games Organizing Committee of the Beijing Olympics. In 2012, Shaklee China went to Duolun County, Inner Mongolia to plant 575 acres of trees. 2008, Shaklee China donated 3 million yuan to the China Foundation for Courage and Courage (2012-2014, 1 million yuan per year), and joined hands with its distributors to donate 380,000 yuan to the XiaMaer National Primary School in the mountainous area of Huangzhong County, Qinghai Province, to renovate the teaching building and equipment, etc. In 2013, Shaklee China donated to the Beijing Olympic Organizing Committee. In 2013, Shaklee China donated nearly 200,000 RMB to the Children's Welfare Institution of Lixian Town, Daxing District, Beijing for disabled children. On September 17, 2014, Chief Inspector Xiang Yuzhang met with Mr. Roger Barnett, Chairman of Shaklee Corporation of the United States, and his delegation. Xiang Yuzhang introduced the General Administration in the field of quality management and import and export product inspection and quarantine functions, listened to Shaklee's business development in China and its product quality control and reduce carbon emissions in the efforts and exploration. Mr. Xiang encouraged Shaklee to keep in touch with AQSIQ and offer suggestions for the improvement and development of product quality in China. Relevant officials from AQSIQ's Department of Animal Husbandry, Food Bureau, Inspection Department and International Department participated in the meeting.