India's mobile phone market is a combination of online and offline, with only about 37% online and few offline operators. When Xiaomi was in China, he created a light asset marketing model combining online and offline. When he arrived in India, he did it with ease: taking the online as the position and extending to the offline, which directly broke the situation that Samsung ranked first all the year round.
localization
Whether it is hardware production or personnel management, Xiaomi has taken localization measures.
Xiaomi directly established a local production plant in India, and the local supply chain system in India also provided a guarantee for Xiaomi's rapid distribution and after-sales service.
On the after-sales side, Xiaomi has established more than 500 service centers, maintenance factories and two large parts warehouses in India. These facilities and institutions have greatly improved the after-sales service level of Xiaomi in India.
In terms of personnel, the appointment of Manu Jain as CEO of Xiaomi India is a key step for Xiaomi to succeed in India. Before joining Xiaomi, Manu Jain was already a star figure in the Indian Internet industry. In addition to business management, Manu Jain, with its own traffic advertisements and resources, has also deepened Indians' goodwill towards Xiaomi by establishing its image as a local enterprise rooted in India, India's R&D and India's production.
Not only that, Prime Minister Modi also met Lei Jun, and Lei Jun also gave the Xiaomi mobile phone to Modi for use, which greatly enhanced the popularity of Xiaomi brand in India.
Off-topic: Now many Indians think Xiaomi is an Indian brand.
This product is cost-effective.
At present, the price range of mainstream products in the Indian mobile phone market is between 5,000 and 20,000 rupees, equivalent to about 500-2,000 yuan.
Xiaomi has many mobile phone models to choose from in this price range. In addition, when Xiaomi entered India, the Internet was at an early stage and enjoyed a large number of dividends from Indian e-commerce competition subsidies. During Diwali, e-commerce entered the crazy discount season, and sold 654.38+0 million smartphones in just 654.38+08 days. Xiaomi mobile phone almost monopolizes about 50% of the online smartphone market in India.
Generally speaking, Xiaomi's success in the Indian market is not only due to its own strength, but also to seize opportunities. Recently, the international political situation has been somewhat turbulent, and the good relations between many countries have become more rigid. Just like now, China and India, both populous countries, can be regarded as brother countries. In the past, our country helped India a lot, but now the relationship between the two is somewhat poor, and even now India has begun to greatly resist "Made in China"!
In fact, this is because there are two things that cannot be avoided, and that is "interest." Because China has always been known as the "factory of the world" and its manufacturing industry has gone deep overseas, it can be said that many foreign products can't bypass China's manufacturing industry, and the benefits it brings are naturally considerable. India still has a large number of cheap labor, so it is natural to take a fancy to this fat meat.
Because of this, many goods made in China were smashed by many Indians, especially those high-tech products. It turns out that those mobile phones made in China are very popular in India. After all, those domestic mobile phones are not only very powerful, but also not very expensive. So when buying a mobile phone, our domestic mobile phone is naturally the first choice.
But now many domestic brands of mobile phones have been boycotted, except for one brand, that is Xiaomi! Many people may be puzzled by this. Why is Xiaomi's independence an exception? In fact, India's sales have accounted for more than half of Xiaomi's overseas sales, and in order not to lose this sales channel, Xiaomi also deliberately did it.
The slogan "Made in India" is posted at the door of the store to play emotional cards!
However, this incident has also caused heated discussion among many domestic netizens. Many people think that Xiaomi's practice is really to make money, for moral integrity. However, some people think that Xiaomi already has a foundry in India, and most of the parts made are also from India.