First, the UGC production model of cell phone live broadcasting is more obvious than PC live broadcasting, everyone has a device, broadcasting anytime, anywhere, fully compliant with the principle of openness in the Internet era, the era of universal live broadcasting to maximize the potential for content production. Nowadays, the "Netflix economy" is so hot that it stimulates more people to create and disseminate high-quality content. As a representative of the net red economy, papi sauce financing 12 million, valued at 200 million, advertising bidding communication will be 8000 yuan / ticket, single patch advertising bid price of 22 million, a number are so stimulating to the public eye. The value of the net red in the cell phone live broadcast is also being emphasized by more entrepreneurs, with great incremental space.
Secondly, the network bandwidth and speed is gradually improving, the network cost is gradually decreasing, 4G and even the future 5G will be as cheap as today's wired network, providing an excellent environment for the development of cell phone live broadcasting. With the development of technology, the richer the content that cell phones can carry, text, sound, video, games and so on will be presented in the cell phone live broadcast, creating a richer user experience. Various industries can access live broadcast as a tool to their own applications, education, social, e-commerce, finance and other industries can carry out new business in the form of cell phone live broadcast, enhance interaction with users and improve user stickiness. For example, after-school tutoring in the field of education can completely carry out business in the form of live broadcasting, and e-commerce can also use live broadcasting to allow users to select goods and promote sales.
Thirdly, a cell phone live broadcast combined with VR/AR technology provides new development space for the future of the entire industry.VR/AR live broadcasting allows users to immerse themselves in the scene, driving the anchor and the audience to more intimate and real interactions, and greatly improving the platform's user participation. The combination of more innovative hardware devices and live broadcasting, such as wearable devices, richer sensors, and more convenient collection of information will also greatly expand the future application scenarios of cell phone live broadcasting. Which company if a breakthrough in VR/AR and wearable devices is bound to take the lead in the live broadcast industry.
In short, the thriving development of cell phone live has been an inevitable trend, although the national level in the strengthening of control, content creation is still relatively single, the red sea of a fight to death, but its future is a super market with unlimited possibilities, this field will inevitably give birth to hundreds of billions of market value of the giant.
The fun shoot live is in such a hot background was born, fun shoot live SDK response to the current demand for the majority of application developers to solve a variety of problems live.