1. Simplicity, that is, the operation process as much as possible "simplified", reduce the influence of experience on the operation. Chain management expansion is concerned about the whole copy, not because of the increase in the number of stores and disorders. Chain system as a whole is huge and complex, must be financial, supply and demand, logistics, information management and other subsystems concise, remove unnecessary links and content, in order to improve efficiency, so that "everyone will do, everyone can do", to develop a concise operation manual, the staff operates in accordance with the manual, each in his own department, each with their own responsibilities.
2. Specialization, that is, all the work as much as possible to subdivide the professional, in terms of goods to highlight the differentiation. This specialization is not manifested in the headquarters with the members of the store and distribution center of the professional division of labor, but also in various links, positions, personnel, professional division of labor, so that purchasing, sales, delivery, warehousing, merchandise display, window decoration, finance, promotions, public **** relations, business decision-making and other areas are responsible for a person.
3. Standardized, that is, all work is done according to the required standards. Chain management standardization, manifested in two aspects: First, operational standardization. Headquarters, outlets and distribution centers for commodity ordering, purchasing, distribution, sales, etc., and the development of standardized rules and regulations, the entire process is strictly in accordance with the process drawn up by the head office to complete. Secondly, the overall image of the enterprise is standardized. Store development, design, purchase of equipment, display of goods, advertising design, technical management, etc. are centralized in the headquarters. Headquarters to provide the chain store site selection, training before the start, supervision and guidance in the process of operation and communication services, thus ensuring the consistency of the overall image of the chain store.