Beauty Shop Innovative Business Plan (Generic 5)
In the ever progressing society, business plan is more and more widely used in life, business plan can mean business plan. I'm sure most people have a headache in drawing up a business plan, the following is my collection of innovative business plan for beauty store (Generic 5), I hope it can help you.
Beauty store innovative business plan 1
1, the United States car Xuan cooperation advantages:
No need to join, clear cooperation, clear store! Do not charge any brand royalties, no joining fee, product equipment and supplies supply prices transparent and open.
The internationally renowned brand as the leading products, without any labeling and low-priced and low-quality products to second best.
The cooperation model is flexible and free, without any irresponsible regulations restrictions and policy restrictions. Store area of more than 150 square meters, the Beijing United States car Xuan brand free of charge, lifelong advertising and publicity **** enjoy.
With a set of operation and construction process summarized from years of practice, the construction quality is guaranteed under the premise of reducing labor costs.
Professional training team, comprehensive training facilities, rich experience in training, to ensure that each training staff to pass the technology.
The latest technology, the latest service program is always upgraded.
2, store positioning:
Store business area of 80-100 square meters, to the popular models as the main service object, to decorate simple, product effect is obvious, car wash process standardization, paint care specialization, with car accessories sales, lower fees, less investment as the characteristics. With the business philosophy of "advantageous products + professional training + sincere service", it belongs to a brand-new mode of simplifying the technical process of Beijing Meichexuan, pursuing the comprehensive and comprehensive development of other service projects based on standard car wash, and pursuing the cost-effectiveness of supporting products and tools. This model is tailor-made for small and medium-sized investors.
3, store location and site requirements:
Mature neighborhoods around the gas station near the road or convenient traffic, or underground parking.
1-2 car wash spaces 25-40 square meters, a professional construction space 25 square meters, customer rest and boutique area 40 square meters, a total area of 80-100 square meters.
4, store services:
Standard process car wash, paint polishing, paint scratches treatment, oxidation layer treatment, waxing, glazing, coating, interior cleaning, interior sauna care, boutique sales.
5, the United States car Xuan support:
Headquarters elite training 2 people, time 15 days. Training materials include: paint treatment, scratch treatment, grinding and polishing, oxide layer treatment, paint waxing, glazing, coating, interior cleaning, interior sauna, exterior parts care, stainless steel parts care, boutique marketing skills, service store management training.
Instructor door-to-door guidance training for 3 days, mainly responsible for equipment debugging, to assist in the development of marketing policies, store management rules and regulations, personnel and standard process training, guidance for opening.
Headquarters to bring 2 free technical training places each year, the training is only charged accommodation and consumables costs.
According to the real photo of the house brought by the customer and the structure of the house map, free to bring the store layout design, store sign design, guidance for decoration.
The company acts as an agent for many well-known brands of automotive supplies and tools and equipment, the products and equipment are clearly marked, bringing customers ultra-low channel price supply.
If the customer store size reaches 150 square meters or more, Beijing car Xuan brand permanent free **** enjoy, car Xuan is responsible for advertising and promotion.
According to the actual requirements of the customer and the local market conditions free of charge to bring the opening publicity planning, membership system planning, publicity and color page design.
The long-term technical consulting services support for your business management.
6, investment details:
Total investment: 25,800
The first batch of equipment and tools investment: 0.8 million (with a detailed configuration list)
The first batch of beauty care products investment: 0.75 million (with a detailed configuration list)
The first batch of decorative boutique investment: 0.45 million (with a detailed configuration list). (with detailed configuration list)
Operation guidance costs: 0.58 million (including elite headquarters training, instructor door-to-door guidance training, store layout design, door image design, decoration guidance, store operation and management guidance.)
7, the cooperation process:
The two sides to understand, site selection guidance, come to the headquarters in Beijing to visit, sign a cooperation agreement, down payment of 60% of the total investment.
Headquarters design department in accordance with the customer to bring drawings and photos to start store layout design, head decoration design, guidance for the implementation of the decoration.
Customers to send employees to the headquarters in Beijing to participate in elite training for 15 days.
The decoration is completed, pay the remaining 40% of the total investment, headquarters delivery.
Headquarters to send technical instructors to the door to guide the training, trial operation, choose a date to officially open, headquarters from time to time to visit, according to the actual situation of the development of the appropriate marketing program, follow-up continuous support, to bring two free training quotas each year.
Stable supply channels, open and transparent prices of products, equipment and supplies, long-term cooperation, ultra-low price supply.
The latest technology, the latest service projects are always upgraded.
Beauty store innovative business plan 2
A car beauty store business program
1, to determine their target group. That is, you are most expected to do luxury consumption of high-end customers, or the pursuit of cost-effective mid-range customers, or a cheap figure of low-end customers. Once determined, the theory is unchanged, after all the work around this.
Of course, before determining this, may encounter some constraints, such as a cheap suitable front room, the location is exactly the middle of the car owners concentrated in the community, because the house is rent-free, so it is not possible to change places. In fact, it mainly depends on what is the original intention of doing automobile beauty. In general, the situation is to determine the target population, that is, the market positioning, later in the other work.
2, reserve talent. Generally speaking, an automobile beauty store needs at least these two kinds of talents.
The first is the business talent, such a person is responsible for store operations, mainly including management and sales.
The second is technical talent, mainly responsible for construction technology, as well as quality control. Because, these two kinds of people are very bad to find, so in the site selection, decoration and so on a series of specific work before the beginning of the need to determine down. Of course, and site selection at the same time, or slightly after the site selection, can also. This is easier to negotiate with the talent and listen to advice. The real preparations, there are also professional manpower advice. To do the preparatory work before opening, for the future operation of a good pad, reduce the chances of investment waste.
3, site selection. This can and talent reserves at the same time. The main thing to think about is:
First, whether the selected location is suitable for your market positioning, that is, whether your target population is concentrated enough.
Second, select the front parking space as rich as possible.
Third, the road in front of the door is best without a barrier, and the speed of traffic is slow, usually about 40.
Fourth, there needs to be at least one beauty construction workshop, can and film workshop **** enjoy. Fifth, if there is a car wash business, there needs to be at least 1,000 cars within a 5-minute drive of the car ownership, of course, this is for medium-sized cities.
If it is a small place, be able to think about halving. In addition, rent is a big part of the operating costs, so it is important to control the rent. In general, the rent can not exceed 25% of the expected average monthly turnover. Otherwise, it is difficult to survive in the growth period!
4, the purchase of equipment and necessary supplies. This investment can be more or less, or according to the market positioning to adjust. Each category of supplies, there are high school and low brand. According to the target population, to determine the use or consumption of what brand of supplies will be able to. No need to be greedy for more, enough is good.
5, develop a marketing strategy. Generally speaking, the beginning of the opening is to do some promotion and publicity, most of the beauty store selected free car wash. In fact, such an approach can accumulate popularity, but can not accumulate customers. In fact, the free waxing card, far more effective than the free car wash card. There are several reasons:
The first car wash can only attract customers who are close to the general driving more than 10 minutes, the owner will choose to wash the car nearby, will not be close to seek far. And waxing is not the same, after all, belongs to the beauty program, car owners would rather run farther, but also to take advantage of this cheap.
Secondly, the degree of homogenization of the car wash is very high, it is difficult to distinguish through a car wash, and other competitors. Waxing, on the other hand, can produce stunning results, allowing new customers to experience the effects of previous car washes.
Third waxing number to improve the store door beauty program, and each car is clean and beautiful, easy to attract new customers' eyes, but also the embodiment of the power of technology.
6, internal training mechanism. Technical strength, is the core competitiveness of a car beauty store. Therefore, a good master teacher, must come with a few apprentices. Let the apprentice as soon as possible to be able to operate independently, the loss of party B masters, there is no successor. Can use the rainy days, or not much business before the opening of the situation, with only charging a manual fee approach to invite special customers to do glaze or coating and other large projects. In this way, that is able to increase the flow of water in the store, but also to train staff, but also to new customers to show the store's technical strength, so that people have a sense of trust. Similar activities, to be able to operate in the trial business, the opening of the initial period, the operation of the off-season.
7, establish good supplier relations. Do not because of a few dollars difference in price, and lost the supplier with a good working relationship. Because the experience and technology of the supplier is not comparable to ordinary service stores. Have a good supplier support is better than hiring a consultant. Often invite suppliers to the store for training and discuss business strategies, is a shortcut to bring the level of operation. Never pursue low prices, once confirmed down the supplier, unless there are major changes, or dishonesty, do not replace.
8, ongoing multi-faceted and car owners dialog. In addition to sales, talk to car owners about the performance of the car, car culture, car market. Not only can we draw closer to the distance between customers, but also to customers to show the store staff expertise, while improving personal cultivation. Doing a line of work, as a service store owners usually accumulate car-related knowledge is very important. At the moment, the Internet is developed, more on the car professional website, more to go to the car club forum, can find a lot of business opportunities.
Second, the auto beauty store management program
First of all, look at the following beauty store's daily business and management problems:
[1] customer files, vehicle files, beauty records and other information disorder, out of control;
[2] loss of old customers, can not be systematically monitor the activities of the customer traffic and Give effective early warning, customer service lack of initiative;
[3]Parts prices change every day, how to effectively price tracking, how to continue reasonable parts inventory, how to make better purchases?
[4] There are many suppliers of parts, which parts do they produce, and how are these parts consumed in the factory?
[5] Inefficient beauty service, unable to control the progress and quality of beauty;
[6] Technicians, business personnel commission accounting workload, resulting in performance assessment can not be truly effective;
[7] Product sales, inventory backlog, customer distribution and company operating results and other reports, the workload of manual statistics is too large and prone to error, unable to real-time and accurate data. errors, can not be real-time, accurate grasp;
These problems Kerry car beauty management software have a good solution:
1, member management: the system in addition to the complete customer management module, but also increased the membership management;
2, beauty store management process: the use of workbench management, set up for different positions in the different working privileges, open the The software will be able to understand very clearly the matters that need to be dealt with this day;
3, effective performance appraisal: in the process of automobile beauty, the beauty of the staff's performance settlement is often a headache, the use of software, can be very good statistics of these daily trivial data. In the system will be able to customize the commission formula functionality scalability;
4, customer visits to remind: this day the need to call back the customer reminders, maintenance due to remind, commercial insurance is due to remind, vehicle inspection is due to remind, the mandatory insurance is due to remind, the license is due to remind the expiration of the annual audit, the license is due to remind the expiration of the clear points, the customer's birthday to remind the date of reminder of the maintenance so that it can be effectively realized customer care;
5, automatic information return visit: by commodity, service items set information return visit days, maintenance cycle, information return visit by the system automatically issued; and automatically generate the time of the telephone return visit;
beauty store innovation business plan 3First, the industry overview
1, the current state of the industry
has become the following housing, Automobile, tourism after the fourth major consumer hotspot; industry development rate was an average of more than 30% growth trend; to self-employment business is dominated by industry distribution, regional distribution, but the local competition is fierce; industry practitioners are generally not high quality, is stepping into the era of knowledge and capital economy; the beauty industry and plastic surgery has also begun to meet the international standards
2, shortcomings
① beauty and cosmetics is also itself is a collection of production, sales, service in one of the industry, and then the song industry, service dominant, single beauty salon there are many problems, due to the lack of brand, management, publicity advantages, the quality of practitioners vary, it is easy to cause infringement of the rights of consumers;
② Compared to Europe and the United States, the chain stores accounted for 48% of the chain stores in China, the chain store coverage rate of only 2%;
③ The chain store coverage rate of only 2%;<
③ Many beauty and body to join the actual effect and publicity effect is a big gap, a part of the people after trying a beauty and body way ineffective, may give up beauty and weight loss.
④ beauty industry market distribution currently there are about 1.72 million beauty institutions of all types, mainly concentrated in megacities, provincial capitals, prefecture-level cities and county-level cities
Second, the industry characteristics
internationalization, conglomeration, marketization, maturation, industrialization
Three
(1) The history of the development of modern beauty and fitness
1, the first chemical era
Means: mainly peeling, peeling, pulling the skin cream is mainly
Effect: easy to redness, swelling, peeling, rebound
2, the second generation: the era of natural plants
Means: fruit and vegetable masks
Effect: fruit and vegetable beauty (molecules, the skin is not easy to absorb, because the skin a fat-soluble ingredients, the effect is not obvious)
3, the third generation: Chinese medicine, herbal medicine era
Means: to the traditional Chinese medicine masks
Effect: the effect is significant, but the lack of maintenance
4, the fourth generation: the era of high-tech
Means: Bio-factors, growth factors, active enzymes
Effect: focus on maintenance, repair-oriented
5, the fifth generation: the era of aroma and thermal energy
Mainly aromatic plant essential oils, project diversification, such as stone therapy, milk therapy, vinegar therapy, hydrotherapy, ice therapy, fire therapy and so on
(2) high-end + chain (a greater sense of marketability, greater share and higher popularity)
(2) the chain (a greater sense of marketing, greater share and higher) Higher popularity)
The future development of China's better weight loss and bodybuilding organizations, most will take the chain mode of operation. Because of the unified management and operation of the chain stores, the cost of opening new stores will be reduced, which is conducive to the expansion of the market. Bodybuilding chain management is conducive to bodybuilding advertising, because the publicity of the brand is equivalent to all the chain stores publicity, advertising costs are low, the results are large. Chain management is conducive to the establishment of the body of famous brands, people have a higher degree of trust in the chain mode of operation, can improve the beauty of the body of customer loyalty.
Fourth, the industry outlook
High output value: experts predict that in the next five years the beauty liquid as a service industry Germany's most competitive industry, leaving the investor which factory space will be as high as 500 billion per year, high income, the increase in the number of consumers
Fifth, the description of the project, the products and services
Through our usual life accumulated feelings and experience to see the general cosmetics store although the size of the fair, but most of the shopkeepers just recommend that customers use their high-end products, and not specific for customer specificity that is, each person's skin texture, highlighting the problem of targeted cosmetic or skin care products to solve the face, skin care and other issues; and the shopkeeper's Quality is generally not high, no deeper knowledge and understanding of beauty; modern cosmetics are chemicals, containing certain heavy metals, as opposed to natural or Chinese medicine beauty and health, contains certain heavy metal components, the human body has certain side effects.
Six, the target customer group analysis: 20 ~ 25 years old
With the development of the market, the customer source of the broadening of the consumer population of beauty beauty, gender, age and other indicators of personal qualities will become more and more diversified, a variety of gender, age, occupation, income, literacy level of the people may have different attitudes towards beauty, have different goals and needs. goals and needs. For 20 ~ 25 years of age of this age group of ladies our position lies in the skin to carry out certain maintenance: flower tea, therapeutic food, traditional Chinese medicine masks and other non-chemical components of the method of better conditioning of the body, so that the lady's skin to retain a good foundation, and with a professional esthetician for the different problems of the customer to put forward the more natural, non-stimulating traditional Chinese medicine toning or skincare products.
Seven, business model and future planning
The core of the beauty industry marketing is the franchise chain, and in this way to achieve the integration of industry and market resources. However, most of the chain-type beauty and cosmetic enterprises are essentially connected but not locked, or locked but not connected, the chain is just a front, and there are not many of them that are really successful and excellent. Therefore, the traditional franchise chain to a new posture or way to design, and give new connotations, which is the majority of beauty and cosmetics franchise enterprises need to review and study the issue. To achieve the "surprise" effect, the mode design should follow the "five high principles": high starting point, high quality, high specifications, high enjoyment, high return.
Eight, competitive advantage:
Chinese medicine beauty and professional cosmetologists
(1) Chinese medicine beauty in health care and beauty and treatment of disfiguring skin diseases unique features; Chinese medicine cosmetic focus on the whole, the appearance of the internal organs, meridians and collaterals, qi blood closely linked to the internal use of traditional Chinese medicine, external compresses, acupuncture, acupunture, qigong and therapeutic food, etc. Means are embodied in the view of beauty in motion. All reflect the viewpoint of beauty in motion, so that the essence of the smooth, and easy to do, safe and reliable, the role of a wide range of lasting.
(2) Chinese medicine has a long history of cosmetology, rich in practice, the essence of the period will be the modern Chinese medicine and the world of cosmetology to provide effective natural medicine and natural methods
(3) Chinese medicine beauty is attached to the science of Chinese medicine, and with the development of the development of Chinese medicine, so there is a more solid theoretical foundation. The Yellow Emperor's Classic of Internal Medicine is the source of the theory of Chinese medicine, which also lays the theoretical foundation for the formation and development of Chinese medicine cosmetology. The development of various basic and clinical disciplines of modern Chinese medicine has laid the foundation for the development of Chinese medicine cosmetology. The aesthetic ideas provided by China's profound culture also equip TCM cosmetology with the foundation of aesthetic theory.
(4) Chinese medicine cosmetology utilizes the idea of diagnosis and treatment, and examines the evidence to find the cause of aesthetic diseases, and examines the cause of the treatment. Even external health care products that favor decoration, such as facial lipids and oral lipids, also reflect the characteristics of evidence-based treatment. For example, if the face is dark and rough, Chinese medicine believes that one of the causes is the external attack of wind, so in some cosmetics that moisturize and whiten the face, they are equipped with wind-eliminating medicines such as antifungal wind and Angelica dahurica, reflecting the characteristics of cause-dialectic treatment. The dialectical treatment, so that the Chinese medicine beauty more targeted, more prominent effect.
Nine, market analysis
Shanghai, as China's economically developed first-tier cities, the beauty industry is more mature relative to the development of other cities, with a large number of consumer groups; the winter holiday I and a few students grouped together will be on the hands of the number of beauty clubs in Shanghai's beauty of the information on the statistical analysis of the data is as follows
Market segmentation
The market segmentation is as follows /p>
Market segmentation: According to the above data analysis can be seen in our business model is scarce in the market, with a large number of blank market, with a large profitability.
Beauty store innovation business plan 4
First, Gongming store opening media placement plan is as follows:
Media placement form time Remarks
Street advertising local consumer visual golden spot long-term
Leaflets around the distribution of two months
Banner one month in front of the store
The first two months, the first two months are the same as the first two months. strong> Second, the trial arrangement:
1, the start time: ___ month ___
2, the trial purpose: to strengthen the work of the store staff level, the interface between the positions and the staff between. Cooperate with the degree of coordination, fully familiar with the products, services and prices, skilled sales techniques, a full understanding of the consumer orientation of local consumers.
3, trial mode: ○ the use of interpersonal relations, distribution of trial leaflets. The trial period is valid from ___ month ___ to ___ month ___
○ According to the "Heng Mei Yuan.XX care manual" to provide the corresponding (seasonal, appropriate skin quality) care, charge the corresponding trial cost.
○Main service object: friends and family.
Third, the opening day of the ribbon-cutting activity arrangements:
Activity theme: lion dance eye-dotting to celebrate the opening
Activity location: outside the store square, near the door of the store.
Opening time: ___ month ___ (tentative)
Preparations:
1, to determine the list of local guests and media personnel, a week in advance to send invitations.
2, the preparation of raffle boxes, raffle gifts, fireworks, color balls, trays, scissors, corsages, signing books, pens, sound, microphone.
3, the layout of the lectern, sign-in desk, red carpet (store entrance), order flower baskets.
4, hanging Shiyan store opening ceremony red banner in the store front.
5, contact and determine the opening lion - two.
6, and the nearest restaurant booking lunch guest meals.
Beauty store innovative business plan 5Business background
Pets are becoming a new type of resident in Chinese cities. With the increasing number of people who have pets, the pet economy is getting more and more attention. According to incomplete statistics, the pet market, which is dominated by purebred dogs and cats, is growing at more than 20% per year. The two parts of "keeping pets to make money" and "serving pets to make money for pets" make up a huge industrial chain of pet economy. In the pet economy, this piece of cake is far from settled today, involving all aspects of the pet, will become a new venture "gold rush", contains a vigorous business opportunities.
According to statistics, Beijing people spend 20 million yuan a year on pets, and Shanghai people spend up to 600 million yuan a year on pets. Around the pet fashion, medical, clothing, hosting, canine society, race, media, network is forming a professional field. At present, the number of people working in China's pet industry has reached one million. Like many emerging industries, the pet industry is also in a vigorous, ever-changing posture, increasingly highlighting its prosperity and prosperity.
Now, a variety of pet-themed activities can be described as blossoming, along with the pet economy boom, and pet-related fresh "business opportunities" are endless. Even in the United States, where the pet economy is booming, the pet industry is still full of unexplored business opportunities. In Sweden, 57% of dog owners have even purchased pet insurance. It's safe to say that in the pet industry, there's only what you can't think of, not what you can't sell. By analyzing the business characteristics, marketing methods and the latest business opportunities in this industry, Science of Investing will tell you which current pet investment areas are the most worthwhile to get involved in, how you can cut into this industry faster, and what other business opportunities you haven't thought of. Hopefully, when the industry's big cake still exudes a fascinating sweet aroma, you'll be able to snatch up the most delicious, sweet-smelling piece of it more quickly.
The word "pet" appeared relatively late in China, but the speed of development is very fast. As cats, dogs, birds and other animals are now not only the breeder's plaything, but also the breeder's "brothers", "spouse", "children". They have put on "human" clothes and enjoy a "human" life.
They are also not only as a commodity circulating in the market, they have slowly become a not small consumer groups. They need living supplies, housing, companions, etc.; they are also fashion trendsetters need beauty, individual design, photography, etc.; they also have old age, illness and death so they have to deal with the aftermath. And they are animals after all, after all, will not produce these things. It's up to us humans to serve them and fulfill their dreams.
Project Profile
**Limited Liability Company is a joint-stock ownership company, where many people share capital, thus reducing the risk of personal investment. The company is located in Beijing, with the local consumption gradually climbed high and born, close to the high-consumption crowd, there is a good source of customers.
Services include: pet supplies, pet grooming, pet sales, pet medical care, pet taming, pet boarding, pet adoption, pet marriage, pet photography, pet funeral, and so on.
We also specialize in setting up a pet doctor internship base and a pet beautician training institution, the company's afterlife strength focus on training.
Not only do we have physical stores, but we also have online stores on major websites. Pet supplies online store: online stores do not need to pay the cost of the store, so you can save into a large amount of expenditure, at present, many pet clothes, food, etc., are able to buy online.
Side business: pet boarding, pet dating marriage, dog wedding, pet leasing: some people like pets, but as well as work too busy, or by the family site limitations, the realization of their own desire to raise a dog, open pet leasing, to allow such people to have a pet addiction
The so-called pet beauty, not just for the pet bath only, but by the top of the hair supplies and exquisite trimming techniques, for them to have the best of all possible worlds. Modern pet grooming is more contemporary. For starters, the average pet is considered an integral part of a family. Taking your pet to a pet grooming salon is as important as a hostess going to a hair salon. Pet grooming has become professionalized, so pet owners choose their pet groomers as carefully as they choose their hair stylists.
Target Customers
After our group's analysis and discussion, we decided to position the target customers of pet grooming as the upper-middle-income level of 20-40 year olds, empty-nested old people whose children have been living independently, and high-income white-collar and gold-collar workers in the city. They prefer to keep high-grade pets, so the requirements of the relevant pet grooming is also high, we will be included in our important target customer groups.
Target customer characteristics:
1, higher income
2, strong purchasing power
Competitor analysis
Although there are many professional stores operating pet stores on the market now, but only in terms of the pet grooming system has not yet formed a large-scale service brand. Large-scale service brands. Throughout the pet beauty industry, whether it is the industry associations or social news media and other institutions, as of now, has not yet organized any selection activities on the pet beauty business state, and because the scale of the pet beauty industry is very large, the current market has not yet formed a more recognized industry brands (there are some industry brands in the industry).
Corporate Philosophy
Business Philosophy: Harmony for development, sharp market expansion, integrity and win-win.
Happiness and freedom is always the desire of the dogs
Service concept: pampering unlimited, service forever "five hearts" service ---- heart, careful, attentive service, so that your favorite pets comfortable, so you can rest assured.
Company mission: so that your pet really get peace of mind, pets are pets, service first.
Company style: single-mindedly for your pets to provide a safe and comfortable environment
Cultural philosophy: love of small animals, care for nature, make life better
Market assessment:
With the accelerated socio-economic development and urbanization, the independence of the urban residents of the family, individualization and aging population is becoming more and more prominent, pet keeping has become a new highlight of urban residents' consumption, and pet services have become an integral part of the urban economy.
According to relevant information. Just on the pet food market. From 2000 to 2005, the pet food market sales increased by 19%. And this low-tech products suitable for production in developing countries. China's share of the market in the field is still not large.
As China's standard of living continues to improve, pet ownership has become a part of the lives of more and more urbanites, and pet consumption in China has taken shape and shown great potential.
China's pet economy has a market potential of at least 15 billion RMB and is growing rapidly. As the number of pets grows, the pet industry in China will also take a new step forward.
In recent years, pet ownership has been growing, and Beijing, Shanghai, Guangzhou, Chongqing, and Chengdu have been dubbed "China's top five pet cities".
According to the relevant information: single to the pet dog, for example, Beijing has reached more than 500,000. And still growing at 8% per year, Shanghai has about 700,000 pet dogs.
It is estimated that the number of pets will increase five times in the next five years, the market potential of the pet economy can reach at least 75 billion yuan, the pet economy is the formation of a new type of industrial economy
With the emergence of urban Dinks family and the phenomenon of the increase in the number of elderly empty nesters. The family pet has become a kind of consumer fashion.
At present, Asia has become the world's largest production and export base of pet products, into the 90's, China has become one of the world's fastest-growing production of pet products, the demand for pets in all aspects of the l5% annual growth rate. This for the pet supplies store investment, operators have brought a great market and lucrative, pet consumption is pregnant with business opportunities.
Shanghai market - the southern market
Southern consumers relative to price, will be more concerned about the quality and brand. Shopping environment, service, is also very important "assessment" indicators. More like to try new products. The wholesale market is relatively small, the chain stores are not climate, but there are more high-end boutiques.
More brands have set up headquarters or offices in the Shanghai market, similar to the apparel and cosmetics markets.
Similar to the overall market in the South, consumers in the South do more online shopping, and there is a fair amount of online shopping.
Producer concentration area (South)
Jiangsu, Zhejiang and Shanghai area mainly engaged in light textile category, the main products are: pet toys, nesting pads, dry food, wet food.
Leather is developed in the area of Wenzhou, which drives pet chewing gum snacks.
Guangzhou is the main production and processing base for toys, clothing and apparel.
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